Tag Archives: jesper svensson

Bethard selects Betsson sportsbook lauding ‘diverse player base’

SBC News Bethard selects Betsson sportsbook lauding ‘diverse player base’

Betsson has been named the official sportsbook provider for online gaming operator Bethard. Described as having an array of licences across multiple European jurisdictions, Bethard selected Betsson as the sole provider of fully managed sportsbook services for its ‘diverse player base across key markets’, including Sweden, Ireland and Malta. Jesper Svensson, CEO Betsson Operations, commented: “We are delighted to be …

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Betsson looks to redefine focus of sportsbook marketing in latest campaign

Betsson looks to redefine focus of sportsbook marketing in latest campaign

Betsson AB has launched a new advertising campaign targeting several markets across its international operations, specifically its established territories in Europe and Latin America. The ‘A bet makes the difference’ campaign encompasses a series of commercials developed by Betsson’s in-house advertising team, with a focus on the ‘elevating excitement’ of betting rather than big wins. Stockholm-listed multinational Betsson plans to …

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Betsson strikes $7.5m sponsorship of Boca Juniors  

SBC News Betsson strikes $7.5m sponsorship of Boca Juniors  

Betsson AB has secured its biggest marketing commitment for the Argentine market, becoming the principal shirt sponsor of Boca Juniors. This weekend, Argentine news sources reported that Betsson had agreed to definitive terms to become Chief Sponsor of Boca, whose matchday shirt has been sponsor-less since July 2022. Local news sources reported that Betsson will pay $7.5m to place its …

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Betsson to appear on the kit of Argentina’s Racing Club

SBC News Betsson to appear on the kit of Argentina's Racing Club

Betsson is set to appear on the kits of Argentinian football team, Racing Club de Avellaneda, for the 2023-24 season.  The operator’s branding will appear on the upper back of both the men’s and women’s teams next season for all local and international matches.  Betsson Group’s CEO, Jesper Svensson, described the partnership as a solid opportunity to ‘further position the …

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Betsson continues LatAm growth as Mexico gaming division launched

SBC News Betsson continues LatAm growth as Mexico gaming division launched

Betsson has launched a localised sports betting and gaming offering in Mexico, as the company seeks to maintain momentum on its Latin American expansion strategy.  Initially commencing operations on a trial basis, the betsson.mx brand will be managed by the company’s Latin American hub based in Bogota, Colombia, which will cooperate with the Malta-based division. The group has set a …

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Betsson supports gender equality in CONMEBOL partnership

SBC News Betsson supports gender equality in CONMEBOL partnership

Betsson has signed a partnership with CONMEBOL to become the exclusive sportsbook partner of the upcoming CONMEBOL Copa América Femenina 2022. A total of 25 matches will be held throughout the women’s tournament between 8-30 July 2022, played in the cities of Cali, Armenia, and Bucaramanga. Betsson Group’s CEO, Jesper Svensson, commented: “The rationale behind sponsoring one of the biggest …

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Flutter joins EGBA as organisation strengthens sustainability pledge

SBC News Flutter joins EGBA as organisation strengthens sustainability pledge

Flutter Entertainment has become the latest operator to join the European Gaming and Betting Association (EGBA). By joining the Brussels-based trade group, Flutter has reiterated its commitment to industry responsibility and safer gambling across the European betting and gaming sector, with the organisation representing EU licenced and regulated operators. The Dublin-based FTSE 100 company joins a range of prominent betting …

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EGBA secures sustainability reporting commitment from European leaders 

SBC News EGBA secures sustainability reporting commitment from European leaders 

The leadership of Europe’s biggest online gambling firms have outlined their ‘collective ambitions’ to foster a stronger culture supporting safer gambling across all European markets. The leadership mandate was published by the European Gaming & Betting Association (EGBA) – the Brussels-based trade body charged with representing online gambling at an EU business and legislative level.   A letter co-signed by John …

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Betsson secures Copa America sponsorship to boost LatAm visibility

SBC News Betsson secures Copa America sponsorship to boost LatAm visibility

Betsson has boosted its brand visibility in the Latin American market by securing the official regional sponsorship of the CONMEBOL Copa America 2021 football tournament. The Stockholm-registered firm has pursued a policy of international expansion over the past year, identifying the LatAm region as one of its core targets. Betsson has since gained a foothold in Brazil, Colombia, Argentina, and …

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SBC Leaders – Jesper Svensson: “Betsson is at the forefront of digitalisation”

SBC News SBC Leaders - Jesper Svensson: “Betsson is at the forefront of digitalisation”

The betting and gaming industry finds itself on the forefront of fast-paced digitalisation challenges according to Jesper Svensson – CEO of Betsson AB‘s global operations – who states that industry incumbents must ‘push forward’ and take advantage of the new opportunities that present themself in 2021 and beyond.  Speaking to Kelly Kehn SBC’s Global Relationship Director in the latest episode …

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