Tag Archives: jesper svensson

Betsson AB has confirmed the acquisition of Sporting Solutions to advance the pricing and risk management capabilities of its B2C and B2B sportsbook offerings. Announcing its second acquisition of 2024, Betsson has agreed terms to acquire the heritage sportsbook solutions provider from French national lottery operator Groupe Française des Jeux (FDJ) for an undisclosed sum. Deal notes cited: “The integration …

Betsson has revealed that its Betsson Sport infotainment logo will be featured on Inter’s football jerseys for the next four seasons.  The partnership is the largest shirt deal for both Betsson and the Serie A football giants, both having recently celebrated major milestones in their respective histories – with Betsson marking 60 years in business and Inter having secured their …

Betsson is set to appear on the front of the new Boca Juniors shirt, with the launch commemorating the club’s 119th anniversary.  The blue and gold kit will make its first appearance this weekend in the game against Newell’s Old Boys. Jesper Svensson, CEO of Betsson Group, said that “some paths are always destined to be crossed” in the official …

Betsson has been named the official sportsbook provider for online gaming operator Bethard. Described as having an array of licences across multiple European jurisdictions, Bethard selected Betsson as the sole provider of fully managed sportsbook services for its ‘diverse player base across key markets’, including Sweden, Ireland and Malta. Jesper Svensson, CEO Betsson Operations, commented: “We are delighted to be …

Betsson AB has launched a new advertising campaign targeting several markets across its international operations, specifically its established territories in Europe and Latin America. The ‘A bet makes the difference’ campaign encompasses a series of commercials developed by Betsson’s in-house advertising team, with a focus on the ‘elevating excitement’ of betting rather than big wins. Stockholm-listed multinational Betsson plans to …

Betsson AB has secured its biggest marketing commitment for the Argentine market, becoming the principal shirt sponsor of Boca Juniors. This weekend, Argentine news sources reported that Betsson had agreed to definitive terms to become Chief Sponsor of Boca, whose matchday shirt has been sponsor-less since July 2022. Local news sources reported that Betsson will pay $7.5m to place its …

Betsson is set to appear on the kits of Argentinian football team, Racing Club de Avellaneda, for the 2023-24 season.  The operator’s branding will appear on the upper back of both the men’s and women’s teams next season for all local and international matches.  Betsson Group’s CEO, Jesper Svensson, described the partnership as a solid opportunity to ‘further position the …

Betsson has launched a localised sports betting and gaming offering in Mexico, as the company seeks to maintain momentum on its Latin American expansion strategy.  Initially commencing operations on a trial basis, the betsson.mx brand will be managed by the company’s Latin American hub based in Bogota, Colombia, which will cooperate with the Malta-based division. The group has set a …

Betsson has signed a partnership with CONMEBOL to become the exclusive sportsbook partner of the upcoming CONMEBOL Copa América Femenina 2022. A total of 25 matches will be held throughout the women’s tournament between 8-30 July 2022, played in the cities of Cali, Armenia, and Bucaramanga. Betsson Group’s CEO, Jesper Svensson, commented: “The rationale behind sponsoring one of the biggest …

Flutter Entertainment has become the latest operator to join the European Gaming and Betting Association (EGBA). By joining the Brussels-based trade group, Flutter has reiterated its commitment to industry responsibility and safer gambling across the European betting and gaming sector, with the organisation representing EU licenced and regulated operators. The Dublin-based FTSE 100 company joins a range of prominent betting …