SBC News Voice of the Sports Betting Industry
Inter Milan’s unprecedented journey to the 2025 UCL Final marks an incredible year for Betsson and its football sponsorship portfolio, which leadership praises as “undoubtedly the most successful in the sports betting”
There is no holding back Betsson AB, which is all in on Inter Milan winning this Saturday’s UEFA Champions League Final in Munich against Paris Saint-Germain (PSG).
Betsson is backing Inter to complete a historic achievement that could reshape the landscape of Italian football. The final represents a milestone moment for Betsson, which recently concluded its first year as principal sponsor of the Nerazzurri.
Speaking ahead of the match, Jesper Svensson, CEO of Global Operations, described the club’s run to the final as “truly special” — both for Inter and for Betsson’s global brand.
“When we signed the historic agreement last summer, we knew we were joining forces with one of football’s most iconic teams,” Svensson said. “What followed has exceeded even our highest expectations.”
With more than 450 million viewers expected to tune in, the Champions League Final is the most watched annual sporting event in the world — and for Betsson, it marks the single biggest brand awareness moment in its 60+ year history.
Betsson is enjoying a standout year across its global sports sponsorships. Inter’s European campaign is just one part of a winning streak that has made Betsson the most successful sponsor in football in 2025.
“Boca Juniors reached the Copa Libertadores final, Racing Club de Avellaneda lifted the CONMEBOL Recopa, OFI Crete FC reached the Greek Cup Final after 35 years, and Atlético Nacional ended its season with two domestic titles,” Svensson noted.
“These moments show that football is full of passion, resilience, and momentum — values we proudly share with the clubs we support.”
Betsson’s marketing strategy has centred on building visibility and deepening fan engagement via its content platform Betsson.sport, supported by ambassadors including Italian legend Francesco Totti. The campaign has resonated especially well in Latin America, where Inter commands a fiercely loyal following.
“At Betsson, we invest in partnerships that bring fans closer to the game while strengthening our global brand,” Svensson added. “This Champions League Final is a celebration of excellence, teamwork and ambition — and we’re proud to be part of the journey with Inter.”
With Saturday’s clash set to command the global spotlight, win or lose, Betsson’s backing of Inter Milan has already delivered a commercial masterstroke.
