SBC Leaders – Jesper Svensson: “Betsson is at the forefront of digitalisation”

The betting and gaming industry finds itself on the forefront of fast-paced digitalisation challenges according to Jesper Svensson – CEO of Betsson AB‘s global operations – who states that industry incumbents must ‘push forward’ and take advantage of the new opportunities that present themself in 2021 and beyond. 

Speaking to Kelly Kehn SBC’s Global Relationship Director in the latest episode of the SBC Leaders podcast, Svensson attributed the company’s 2020 success to its workforce, product development and expansion into new markets.

He said: “2020 was a challenging year in many ways. But if you look at it from a business point of view, we are at the forefront of digitalisation so we have to push forward. Over the last year at Betsson, we have placed a lot of focus on making sure we have the right people in place – we have worked a lot on the leadership and workplace culture side of things. 

“When we transitioned to remote working, things were still progressing. I would attribute our success over the last year to the people we have at the company.

“In addition to this, we have made significant improvements to our products in the last few years. That is now starting to have an effect. In 2020, we also expanded – we went into new markets. We’re not holding back. 

“I would say our success is down to a combination of those three things, but the number one definitely has to be the talented people we have on our team.”

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