SBC News Voice of the Sports Betting Industry
Betsson has revealed that its Betsson Sport infotainment logo will be featured on Inter’s football jerseys for the next four seasons.
The partnership is the largest shirt deal for both Betsson and the Serie A football giants, both having recently celebrated major milestones in their respective histories – with Betsson marking 60 years in business and Inter having secured their 20th Scudetto victory.
Jesper Svensson, CEO of Betsson Operations, said: “This sponsorship is the biggest to date for Betsson. It allows us to connect with passionate football fans in Italy and around the world.
“Our aim is to be more than just a sponsor – we want to be a partner that brings excitement and value to the club and its supporters. This deal reinforces our strategic growth in key markets and underscores our commitment to positioning Betsson as a leading global sports brand within the industry.”
Comments were also provided by Alessandro Antonello, FC Internazionale Milano Corporate CEO, who commemorated the four-year deal by saying: “We are delighted to welcome Betsson into the Nerazzurri family as the Official Main Partner and to have signed this historic agreement that will see the Betsson Sport logo placed on the front of our new kits.
“This new collaboration will help us reach new heights in fan engagement and with our partner’s extensive reach and innovative approach, we are poised to expand our international fanbase and enhance the overall experience for supporters in Italy and worldwide.”
Betsson is also the official partner of several other Italian football clubs, including SSC Napoli and Torino FC. Elsewhere, the company has put pen to paper with clubs like Boca Juniors, Racing Club de Avellaneda and Atlético Nacional in Latin America.
