Tag Archives: Incentive Games

Sky Bet expands FTP suite with Incentive Games

SBC News Sky Bet expands FTP suite with Incentive Games

Sky Bet has linked with Incentive Games, as the operator looks to tap into the igaming industry and free to play games to elevate player engagement. As a result of the collaboration, the operator will launch Match 5 as the firm looks to elevate the crossover from igaming to sportsbook. John Gordon, CEO and Co-Founder of Incentive Games, said: “We’re incredibly …

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Incentive Labs marks new chapter in Incentive Games’ trajectory

Incentive Labs marks new chapter in Incentive Games’ trajectory

Incentive Games’ John Gordon, in an exclusive chat with SBC, shares some background on the launch of the firm’s Incentive Labs this week. It offers, he said, a “treasure trove of live data to assess and address in real-time”. Igaming industry upstart Incentive Games has made a major new announcement today – the official launch of its standalone data division, …

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From start-up to world domination: John Gordon on Incentive Games’ story so far

SBC News From start-up to world domination: John Gordon on Incentive Games’ story so far

The shift from chemical engineering to gambling isn’t a career change that you hear about every day. But for John Gordon, this marked the beginning of Incentive Games’ story. Now, Incentive Games is operational in more than 125 countries and looking to expand even further.  With grand plans for world domination, Gordon takes us back to the inception of Incentive …

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John Gordon, Incentive Games: we’re banning the dreaded F-word … here’s why

SBC News John Gordon, Incentive Games: we’re banning the dreaded F-word … here’s why

Writing for SBC News, John Gordon dispels the myths that Incentive Games is a Free-to-Play games provider as he walks us through the company’s unique business model. I’m banning the phrase ‘free-to-play’ in the Incentive Games office. Yes, I know what you’re thinking: “But isn’t that exactly what you do?” No. Let me explain… Some people, when they hear F2P, …

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bet365 continues to release new casino titles with Incentive Games

SBC News bet365 continues to release new casino titles with Incentive Games

bet365 and Incentive Games have released a new daily free-to-play casino title, Unleash A Mercenary. Based on the design of bet365’s exclusive Mercenary X slot, the game will be available in over 130 countries and will support the UK operator’s global entertainment strategy.  A spokesperson from bet365 stated: “The release of Mercenary X in December 2022 allowed us to elevate …

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bet365 further expands FTP range with Incentive Games

Incentive Games bet365 Royal Ascot

Incentive Games has launched another product for one of its most prominent clients, bet365, launching the horse racing-themed 6 Horses Challenge title for the operator. Based around this week’s Royal Ascot racing event, the free-to-play (FTP) game is the first racing-oriented one developed by Incentive Games for bet365, although the firm has created several others for the Stoke-based firm. Incentive …

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Incentive Games launches first FTP game on LiveScore app

SBC News Incentive Games launches first FTP game on LiveScore app

Incentive Games has launched the first free-to-play (FTP) game on LiveScore’s mobile and media app.  The FTP games developer has launched its Live Score 6, a football predictor game which has been integrated within LiveScore’s UK app.  The integration will allow LiveScore’s UK audiences to predict the scores in upcoming football matches for the chance to win up to £100k, …

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Incentive Games boosting headcount to support large-scale growth plans

SBC News Incentive Games boosting headcount to support large-scale growth plans

According to The Scotsman, free-to-play (FTP) games developer Incentive Games is planning on hiring an additional 30 employees.  The company – which develops its products for sports betting, fantasy sports and casino operators – has reportedly set  a goal of tripling turnover to £15m by December 2023.  To support this ambition,the Edinburgh and Newcastle-upon-Tyne based Incentive plans to expand its …

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bet365 refreshes FTP football suite with Incentive Games

bet365

Ahead of the start of a new Premier League season, bet365 has once again bolstered its free-to-play (FTP) content with Incentive Games.  bet365 has launched the new FTP games of Golden Goals and the 6 Score Challenge, developed exclusively by Incentive Games for bet365 to engage wider football audiences. Golden Goals is a daily retention game, where participating players collect …

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Incentive Games appoints Tiago Vieira as intelligence lead

SBC News Incentive Games appoints Tiago Vieira as intelligence lead

Free-to-play acquisition and retention games provider Incentive Games has added further firepower to its player engagement and product development capabilities by hiring of Tiago Vieira as data lead. The appointment will see Vieira take the mantle of Head of Data, and move the company forward to focus on generating reports and insights for their operator clients on how the games contribute …

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