Tag Archives: Incentive Games

Betsafe powers Kenya entry with Incentive Games FTP suite 

Betsson AB has commissioned sports betting innovation studio Incentive Games to develop a suite of free-to-play (FTP) games for its recently launched Betsafe Kenya brand. Launched this December, Betsafe Kenya is Betsson’s first African sports betting property in which the Stockholm group will seek to lead the Kenyan market in safer gambling, customer care and innovation disciplines.  Betsafe’s entry into …

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Incentive Games boosts Virgin Bet’s player engagement with new game

Incentive Games boosts Virgin Bet’s player engagement

Virgin Bet, in collaboration with Incentive Games, has launched a new customer acquisition game which it hopes will ‘raise the bar’ for player engagement. The new title, Virgin Bet Fives, gives players the chance to build a five-man football team over the course of a week, and win cash when their players score goals.  Ric Leask, Marketing Director at Virgin …

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BtoBet integrates Incentive Games content

Incentive Games has secured a new agreement with BtoBet which will see a number of Paid-to-Play virtual sports games integrated into the iGaming platform provider’s content portfolio. The new content, according to BtoBet, will be ‘particularly adept to the player requirements in Europe, Africa and Latin America’, and will help operators drive additional revenues in regions where there is limited …

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FES and Incentive Games launch esports prediction game

US iGaming firm Full Engagement Sports (FES) has partnered with UK-based software developer and gamification specialist Incentive Games to launch an esports bracket-challenge game. The agreement comes after the duo met at last year’s Betting on Sports America in New Jersey. FES’ new app will launch with a free-to-play prediction game with the view to ultimately offer parimutuel betting options …

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John Gordon: Incentive Games – Putting the Reality into Virtual

John Gordon CEO and Co-Founder of betting innovation studio Incentive Games, details to SBC audiences that filling live sports void won’t be as easy as bookmakers simply expanding their virtual sports inventories. Reality bites as COVID-19’s lockdown raises critical questions of bookmaker’s product planning, delivery and all-round engagement capacities.  ___________________ The landscape of gambling has been changed dramatically by the …

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Singular boosts gaming offering with Incentive Games deal

iGaming platform provider Singular has strengthened its games offering after agreeing to integrate Incentive Games’ Paid-to-Play Virtual Sports products and its Free-to-Play Sports Tools for Acquisition and Retention (STAR). Under the agreement, Incentive Games will supply its white-label, multi-sport, multi-league portfolio to Singular. “We are thrilled to make Incentive Games accessible to our Tier 1 network of clients,” said Robert …

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TAG Media launches US-Odds.com as first ‘US FTP property’

Industry affiliate marketing and player acquisition agency TAG Media has launched its first US property ‘US-Odds.com’, seeking to engage and educate nascent US betting audiences with free-to-play (FTP) mechanisms. Initially launched for the regulated state of New Jersey, TAG’s new property seeks to become a ‘first of a kind US domain’ merging in-depth bookmaker reviews and pro sport tips with high-definition …

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Gamification Guru Yu-Kai Chou joins Incentive Games advisory

Edinburgh-based industry software development studio Incentive Games, has announced that it has significantly expanded its gamification capacities, appointing renowned digital games strategist Yu-kai Chou to its corporate advisory. The author of ‘Actionable Gamification’, Chou is the designer of the ‘Octalysis Framework’, a leading strategy for the effective gamification of products and services across multiple sectors. Considered a trusted figurehead in …

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Incentive Games launches new fantasy jackpot products

B2B Software developer Incentive Games has launched two new jackpot-driven products which will be available on the new Incentive Games’ STAR platform. The new games have been developed so that they can be combined with other games into a single application in addition to being able to be combined as progressive web apps (PWAs) located on the client website and …

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BetLion forms alliance with Incentive Games targeting new African appeal

Betting innovation studio Incentive Games (formerly Premier Punt Group) has confirmed two major announcements strengthening its industry position as the firm targets significant growth this 2019. Updating the market, Incentive Games becomes the lead development partner for leading East African bookmaker BetLion. The partnership will see Incentive Games develop a tailored ‘free-to-play’ proposition for BetLion, a brand that seeks to …

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