Tag Archives: Incentive Games

Incentive Games: Free-to-play products in a forthcoming ‘year of retention’

2022 is set to build on the sporting successes of the previous year, with a packed schedule including ongoing domestic leagues and international tournaments such as the Six Nations and most significantly the FIFA World Cup in Qatar. Speaking to SBC shortly after the firm secured a supply agreement with bet265, Incentive Games CEO John Gordon shared his views on …

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Incentive Games to supply bet365 with free-to-play products

A supply agreement has been etched out between bet365 and Incentive Games, with the latter providing the online sports betting and gaming operator with its free-to-play and play-to-play products. As a result of the agreement, Incentive will develop a series of bespoke free-to-play and play-to-play jackpot games for bet365, which will be made available to the company’s customers in all …

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SBC Digital – Africa: Product focus is needed to succeed in Kenya’s volatile regulatory conditions

Kenya’s betting and gaming market has seen a number of regulatory challenges in recent years, particularly with regards to tax, but the sector still holds many opportunities for operators. In a panel at the SBC Digital – Africa event – sponsored by PM Affiliates and betgames.tv – David Moshia, Managing Director of Gaming Advisory Africa, moderated a conversation between four …

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BtoBet secures UK market foothold for sportsbook platform

BtoBet’s sportsbook platform has established a foothold in the UK market after securing full certification to operate in the country. The certification will allow the firm to offer its ‘player-centric’ technology and features to UK-based operators. Focused on providing a ‘highly tailored and customisable betting experience,’ BtoBet relies on the utilisation of data from individual bettors actions to influence its …

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Incentive Games strikes virtual sports partnership with BtoBet

BtoBet has forged a new partnership with Incentive Games, which will see the latter provide the Aspire Global-owned operator with its suite of paid-to-play virtual sports games. The agreement will primarily focus on the Latin America, Europe and African markets, and will make popular titles such as Virtual-League: Penalties, and Virtual-League: Racing available to BtoBet’s regional partners. Sabrina Soldà, Chief …

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Betsafe powers Kenya entry with Incentive Games FTP suite 

Betsson AB has commissioned sports betting innovation studio Incentive Games to develop a suite of free-to-play (FTP) games for its recently launched Betsafe Kenya brand. Launched this December, Betsafe Kenya is Betsson’s first African sports betting property in which the Stockholm group will seek to lead the Kenyan market in safer gambling, customer care and innovation disciplines.  Betsafe’s entry into …

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Incentive Games boosts Virgin Bet’s player engagement with new game

Incentive Games boosts Virgin Bet’s player engagement

Virgin Bet, in collaboration with Incentive Games, has launched a new customer acquisition game which it hopes will ‘raise the bar’ for player engagement. The new title, Virgin Bet Fives, gives players the chance to build a five-man football team over the course of a week, and win cash when their players score goals.  Ric Leask, Marketing Director at Virgin …

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BtoBet integrates Incentive Games content

Incentive Games has secured a new agreement with BtoBet which will see a number of Paid-to-Play virtual sports games integrated into the iGaming platform provider’s content portfolio. The new content, according to BtoBet, will be ‘particularly adept to the player requirements in Europe, Africa and Latin America’, and will help operators drive additional revenues in regions where there is limited …

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FES and Incentive Games launch esports prediction game

US iGaming firm Full Engagement Sports (FES) has partnered with UK-based software developer and gamification specialist Incentive Games to launch an esports bracket-challenge game. The agreement comes after the duo met at last year’s Betting on Sports America in New Jersey. FES’ new app will launch with a free-to-play prediction game with the view to ultimately offer parimutuel betting options …

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John Gordon: Incentive Games – Putting the Reality into Virtual

John Gordon CEO and Co-Founder of betting innovation studio Incentive Games, details to SBC audiences that filling live sports void won’t be as easy as bookmakers simply expanding their virtual sports inventories. Reality bites as COVID-19’s lockdown raises critical questions of bookmaker’s product planning, delivery and all-round engagement capacities.  ___________________ The landscape of gambling has been changed dramatically by the …

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