bet365 continues to release new casino titles with Incentive Games

bet365 and Incentive Games have released a new daily free-to-play casino title, Unleash A Mercenary.

Based on the design of bet365’s exclusive Mercenary X slot, the game will be available in over 130 countries and will support the UK operator’s global entertainment strategy. 

A spokesperson from bet365 stated: “The release of Mercenary X in December 2022 allowed us to elevate our in-house Games product, enhancing our ‘Originals’ brand. 

“Now we’re able to do the same for our customers in the form of Unleash A Mercenary, our latest free-to-play offering to all new and eligible customers.

“We’re delighted to once again partner with Incentive Games, and hope that Unleash A Mercenary unleashes an amazing gaming experience for our players.”

In detail, players are assigned a weekly game grid where they can make daily reveals to collect items that unlock free spins and cash rewards. 

“This is one of those historic moments where everyone will remember where they were when Bet365 launched Unleash a Mercenary… I was playing chess in Ibiza,” added Incentive Games founder and CEO, John Gordon. 

“Harnessing the sublime graphics from Mercenary X takes this game to the next level. Coupled with our world-class user segmentation and data analysis, Unleash a Mercenary really is a game-changer.” 

It was only last month that Incentive Games launched another product for bet365 with the horse racing-themed 6 Horses Challenge title.

Based around this week’s Royal Ascot racing event, the free-to-play (FTP) game was the first racing-oriented one developed by Incentive Games for bet365, although the firm has created several others for the Stoke-based firm.