BETER has partnered with FeedConstruct in a deal that will combine technological innovation with the excitement of sports. FeedConstruct operator partners will be given direct access to BETER’s premium sports and esports product suite. This includes its proprietary ESportsBattle tournaments platform, offering betting opportunities across games like eFootball, eBasketball, and eHockey. The platform represents BETER’s flagship product in the esports …
Read More »Tag Archives: Gal Ehrlich
BETER onboards esports betting portfolio to VeliTech platform
Betting content and data supplier BETER will look to expand the reach of its product portfolio by entering a partnership with B2B provider VeliTech. The collaboration will onboard BETER’s 24/7 esports and sports content on VeliTech’s platform, including live streams, real-time data and odds. It will also feature ESportsBattle tournaments – an offering that produces round-the-clock content relating to titles …
Read More »BETER strikes partnership with Sporty Group in Africa
BETER has announced a partnership with Sporty Group, owner of the SportyBet brand and platform. The betting content and data provider will supply its in-house Setka Cup table tennis and ESportsBattle tournaments to SportyBet’s players, with the latter initially including eFootball and eBasketball, with eHockey and CS2 to follow. Gal Ehrlich, CEO of BETER, commented: “We see huge potential for …
Read More »Superbet and BETER form ‘no-delay’ content deal
BETER has announced a new content partnership with Romanian operator Superbet. Facilitated by igaming marketplace Betbazar, the deal will provide Superbet with the provider’s proprietary sports and esports betting solutions. This includes ESportsBattle tournaments covering eBasketball, eFootball, eHockey, and CS2, as well as Setka Cup table tennis tournaments. Ivan Gojic, Head of Risk, Strategic Partnerships and InPlay Trading at Superbet, …
Read More »BETER appoints ‘seasoned’ Chuck Robinson to CRO role
BETER has appointed Chuck Robinson as Chief Revenue Officer, lauding the new addition to its senior management team as a ‘seasoned’ executive with proven experience. Robinson’s chief remit will be to oversee and coordinate BETER’s sales, marketing and account management, enhance client services and make improvements to the overall customer experience. On a wider scale, Robinson will contribute towards achieving …
Read More »BETER opts for in-house approach to content distribution
Sports and esports betting data and content provider BETER has issued a statement today outlining a change in its approach to the distribution of its basketball, table tennis and esports content. The firm will now take control of the process as it pushes ahead with what it described as “ambitious growth plans for its in-house sports and esports betting content”. …
Read More »One year on: what can the igaming industry do to support Ukraine?
It’s been over 12 months since the war in Ukraine broke out, and now is a more important time than ever to support those still based in the country. In the final piece of a five-piece roundtable series, organised in collaboration with Bet on Good Foundation, we spoke with leading industry figures about the ways the wider igaming industry can …
Read More »One year on: Ukrainian businesses operating in the face of adversity
It’s been more than 12 months since the war in Ukraine broke out. During times of conflict, businesses continue to operate to the best of their ability to keep the economy ticking over – this has been particularly evident for igaming companies based in Ukraine. In the third instalment of a five-part roundtable series in collaboration with Bet On Good …
Read More »Gal Ehrlich, BETER: now is the right time to accelerate the growth of our esports product
The growth of esports over the last few years has been somewhat inescapable. The vertical enjoyed a huge rise in popularity throughout the pandemic, and with that showing no sign of slowing down, many betting companies are starting to realise its true potential. Those promising signs were a main focus of conversation for BETER CEO Gal Ehrlich at the recent …
Read More »Maria Mashchenko to lead BETER’s sports business division
BETER has strengthened oversight of its sports operations, appointing Maria Mashchenko as General Manager to its Sports Business department. Mashchenko has been with BETER for two years in the capacity of Chief Operating Officer, taking on the new role as Sports Business GM as the firm aims to ‘strengthen each product vertical’. In her new role, Mashchenko will be responsible …
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