Tag Archives: Gal Ehrlich

Gal Ehrlich, BETER: I have every confidence Ukraine will bounce back stronger than ever

With a large portion of the BETER team based in Ukraine, it was a top priority for CEO Gal Ehrlich to ensure that his employees were evacuated to safety. Preparations for this evacuation, he told SBC News, began months ago as the company enacted an ‘insurance’ strategy to make sure it was best prepared for any situation. Ehrlich highlighted that …

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Aspire Global and BETER terminate Russian business relationships

Aspire Global has made the decision to close its contract with Sports Lotteries LLC, the operator of the Russian National Lottery, whilst BETER has also ended its business relationships in the country. The Malta-based sports betting and gaming software provider has cited ‘a different business view’ to Sports Lotteries as its primary motivation behind the partnership termination. However, amid widespread …

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BETER scales up Efootball product with ECF distribution deal

BETER has expanded its Efootball offering by signing an exclusive distribution agreement with Esports Content Factory (ECF). As a result of the partnership, BETER will bolster its Efootball markets coverage with  “up to 15,000 events per month”,  adding significant depth to the content it supplies.  “We are confident that Efootball will continue to play a key role in the gaming …

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Yori Arami to coordinate BETER market expansion as CRO

BETER has appointed a new Chief Revenue Officer to oversee its market expansion ambitions for 2022, with Yori Arami stepping in to the role. Detailing that the appointment is reflective of the company’s growth roadmap, BETER has described the new hire’s ‘commercial acumen’ as ‘instrumental’ for its expansion plans and to establish itself as the ‘supplier of choice’ for next-gen …

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BETER secures content agreement with Betlive to strengthen Georgia presence

BETER has moved to strengthen its position in the Georgian betting and gaming market via a partnership with Betlive, focusing on the delivery of ‘next-generation’ content. As part of the package for Betlive, BETER will provide its esports and fast sports offerings for the operator’s players, including live streams, data and odds of markets such as table tennis, efootball, basketball …

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BETER carries out strategic makeover to engage next-generation audiences

BETER has carried out a significant overhaul of its content and data services as it seeks to match the demand “for a new era of betting”. As a result, BETER will revamp its multiple live API feeds spanning sports, esports, gaming and live casino to ensure that clients will be supported by “the most reliable supplier available”. “We’re here to …

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Anna Vikmane to drive new live casino era through BETER Live


BETER believes it is ready to transform the live casino vertical through the launch of its latest product, BETER Live. Established with a mission to provide the best selection of high-tech, entertainment-first gaming experiences available in the live casino space, BETER wants to surpass the expectations of the ‘new generation of player’. Led by Anna Vikmane, a veteran of both …

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Gal Ehrlich, BETER: Fast betting content is complementary to traditional sports and esports events

Gal Ehrlich, CEO of BETER

2020 was a tipping point for the fast-betting and commercial sports performance in the absence of a regular sports schedule due to the Covid-19 pandemic. Despite seeing strong rates of growth throughout the pandemic, fast betting within the esports sector has continued to grow throughout 2021 as highlighted by Gal Ehrlich, CEO of BETER. Giving a presentation at the recent …

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