Tag Archives: Gal Ehrlich

BETER carries out strategic makeover to engage next-generation audiences

BETER has carried out a significant overhaul of its content and data services as it seeks to match the demand “for a new era of betting”. As a result, BETER will revamp its multiple live API feeds spanning sports, esports, gaming and live casino to ensure that clients will be supported by “the most reliable supplier available”. “We’re here to …

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Anna Vikmane to drive new live casino era through BETER Live

BETER Live

BETER believes it is ready to transform the live casino vertical through the launch of its latest product, BETER Live. Established with a mission to provide the best selection of high-tech, entertainment-first gaming experiences available in the live casino space, BETER wants to surpass the expectations of the ‘new generation of player’. Led by Anna Vikmane, a veteran of both …

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Gal Ehrlich, BETER: Fast betting content is complementary to traditional sports and esports events

Gal Ehrlich, CEO of BETER

2020 was a tipping point for the fast-betting and commercial sports performance in the absence of a regular sports schedule due to the Covid-19 pandemic. Despite seeing strong rates of growth throughout the pandemic, fast betting within the esports sector has continued to grow throughout 2021 as highlighted by Gal Ehrlich, CEO of BETER. Giving a presentation at the recent …

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BETER adds AI tournaments to esports roster

BETER adds AI tournaments to esports roster

BETER will now provide live streaming, live data and odds for 4,500 esports events per month for sportsbooks with the launch of Virtual eComp Artificial Intelligence esports tournaments. The tournaments, which will include cyber football and cyber basketball matches, will utilise BETER Live Data to ensure that end users gain access to the “widest possible selection of markets and odds …

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M88 expands esports offering via BETER partnership

BETER will extend its footprint across the Asian market after teaming up with M88 to enhance the sportsbook’s esports coverage.

BETER will extend its footprint across the Asian market after teaming up with M88 to enhance the sportsbook’s esports coverage.  Through the new partnership, BETER will distribute its portfolio of 30,000+ global esports tournament events as well as content from 200,000 ESportsBattle matches each year.   BETER will also provide M88 with customised quarter markets, including live streams, data, odds and …

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BETER identifies new core strategic initiatives as it enters ‘next phase’ of development

Gal Ehrlich, the newly appointed CEO of BETER, has outlined his ambitions for the company to continue developing the ‘fast betting niche’ while also identifying new growth opportunities.  Delivering his first strategic presentation since becoming CEO, Ehrlich emphasised that the implementation of robust corporate governance systems will be a core strategic initiative for BETER going forward. He said: “We are …

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Setka Cup partners with Prague Table Tennis Association

The Setka Cup, which is powered by BETER, has secured a new partnership with the Prague Table Tennis Association in the Czech Republic. The new agreement now means that Setka Cup’s daily tournaments will now be officially recognised and supported in the European Union.  “For the Setka Cup, a partnership with the Prague Table Tennis Association means an official recognition …

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Gal Ehrlich joins BETER as new CEO

Gal Ehrlich has been selected as the new Chief Executive Officer for BETER where he will take over from Alex Barkar. Having previously served as the Chief Technology & Product Officer at Fortuna Entertainment Group as well as the VP of Shared Services at Playtech, Ehrlich will bring with him more than 20 years of experience as an operations and …

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