SBC News Voice of the Sports Betting Industry
BETER has built upon its partnership with Bayes Esports even further after agreeing to supply esports odds to the company’s new BODEX platform.
BODEX, otherwise known as Bayes Odds Exchange, is a dedicated odds integration platform that enables sports betting operators to access odds from both general and specialised traders via a single API integration.
Gal Ehrlich, CEO at BETER, said: “Esports is one of our flagship products and our continued partnership with Bayes is a significant part of our strategic development which is to provide bettors with the best betting experience possible, creating a credible and trusted industry.
“We believe in the vision of BODEX. It will help to increase coverage of esports tournaments and will allow to develop market innovations for the next generation of customers.”
The partnership between Bayes Esports and BETER has been one which has aimed to maximise esports content distribution and to continue developing esports as a betting product.
Back in September, BETER agreed that it would be renewing its membership of the Bayes Esports Partnership Programme as part of its commitment to “a sustainable future” for the esports sector.
Evgeniy Bekker, Esports General Manager at BETER, added: “Esports has the potential to become one of the most lucrative verticals for betting operators, which is why it’s vital that they have access to the most reliable and trusted betting data and odds provision partners.
“As more operators look to enter the esports arena, who they choose to partner with will hugely impact their engagement and retention success, which is why we are thrilled to be chosen by Bayes Esports to supply esports odds to BODEX.”
Upon announcement of the latest agreement, Bayes Esports explained that BETER had been selected as the odds provider for BODEX in recognition of the company’s “reliable, high quality esports odds”.
Martin Dachselt, CEO and Managing Director of Bayes Esports, concluded: “Over the last two years, BETER has developed a world class esports product, which is why we are happy to not only supply our official data to BETER, but also be supplied by BETER.
“BODEX is revolutionary for the sports and by forging strategic partnerships with companies such as BETER, we have created a very compelling solution for operators that will see the esports betting market reach its full potential.”
