BETER opts for in-house approach to content distribution

Sports and esports betting data and content provider BETER has issued a statement today outlining a change in its approach to the distribution of its basketball, table tennis and esports content.

The firm will now take control of the process as it pushes ahead with what it described as “ambitious growth plans for its in-house sports and esports betting content”. The events concerned are matches conducted within ESportsBattle and Setka Cup tournaments. 

BETER added that it seeks to “take greater control over the distribution of its content among its growing network of operator partners”. It stated: “The company has enjoyed incredible success in recent months and now looks forward to strengthening its relationship with existing partners and working with more tier-one brands in markets across the world.”

Gal Ehrlich, CEO at BETER, said: “I first want to express my gratitude to the Sportradar team for the incredible collaboration and teamwork we have enjoyed over the past three years. Throughout our partnership, our focus has always been on providing the highest quality content to operators and ultimately players, and I can say with great pride that we have achieved this.

“We have made the strategic decision to take more control over the distribution of our content. This decision is not a reflection of the incredible work our partner has done on our behalf, but rather an opportunity to align our distribution strategies with our long-term goals.

“We are confident that by taking a more active role in the distribution of our content, we will be better positioned to deliver on our commitment to provide the best possible experience for our customers and their players.”