BETER has appointed Chuck Robinson as Chief Revenue Officer, lauding the new addition to its senior management team as a ‘seasoned’ executive with proven experience.
Robinson’s chief remit will be to oversee and coordinate BETER’s sales, marketing and account management, enhance client services and make improvements to the overall customer experience.
On a wider scale, Robinson will contribute towards achieving the Cyprus-based betting and gaming content supplier’s growth strategy into new markets, as well as playing a role in driving the company’s general business development.
Gal Ehrlich, BETER CEO, said, “We are delighted to be welcoming Chuck to the team as Chief Revenue Officer. With his extensive experience in business development and igaming, we are confident that he will play a crucial role in expanding our market presence and driving our growth strategy forward.“
Robinson’s new employer was keen to cite its CRO’s experience and ‘proven track record of success’, having worked in business development for 15 years, eight of which were in igaming.
The new CRO’s background in building sales teams, launching brands into new regions and implementing marketing strategies at Symphony Solutions and Betsys was of particular relevance to BETER.
Robinson added: “I am very excited to be joining BETER and working with such a strong brand that has a large, experienced team of dedicated professionals.
“I welcome the opportunity to utilise my experience to accelerate the company’s growth and achieve its ambitious goals for collaborating with marquee market players, as well as consolidating its leading position as a provider.
“I firmly believe that our prospective partners will be impressed by the outstanding quality of BETER’s products and the cutting-edge technology leveraged to provide the best betting experience for their customers.”
His addition to BETER’s senior leadership marks the latest expansion of the group’s management following the appointment of Edvardas Sadovskis as the new Chief Product Officer of BETER Live.
On business development, BETER – which delivers services via its BETER Esports, BETER Sports, BETER Live and BETER Gaming divisions – recently brought the distribution of its basketball, table tennis and esports content in-house.