Facebook has become the latest US tech giant to confirm that it will comply with the approved mandate of the new Italian coalition government’s ‘Dignity Decree’. Updating its Italian advertising terms and conditions, Facebook states that it will no longer accept adverts, promotions, pages, Instagram accounts and apps that promote or facilitate online gambling. “Pursuant to recent legislative developments, our …
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Kindred Futures develops AI-Chatbot to overcome betting nuances
Kindred Futures the innovation arm of Stockholm-listed online gambling firm Kindred Group Plc, has launched a pioneering AI conversational chatbot system in partnership with tech start-up Artificial Solutions. Updating the market, Kindred Futures has developed its AI-centric chatbot to bypass industry standard ‘click-button functionalities’ and ‘key-word driven responses’, which struggle to identify problems related to the breadth and depth of …
Read More »Sportdec CEO Bruce Bale – Addressing non-betting football fans
Innovation forms a crucial aspect of many industries, particularly amongst the plethora of spheres within gambling and gaming globally. With the cost of acquiring new customers and the rate of churn increasing, one particular challenge is how to engage and monetise new customers. Bruce Bale, CEO of Sportdec, briefly discusses this challenge and the motivation for innovation: “[It] is about …
Read More »KamaGames reaches 100M player milestone after strong Q1 2018
KamaGames, the European-focused mobile social poker operator, has confirmed that its global player base now exceeds 100 million players, making Pokerist one of the most popular social games in the world. Having started the year with 95 million players, KamaGames has overseen growth of five million players in the first quarter of 2018. The firm attributed its success to continued …
Read More »Paddy Power prices Zuckerberg’s Facebook resignation
Mark Zuckerberg faces his toughest period as CEO & Founder of technology and social media giant Facebook, following shocking revelations of public data breaches, by political ‘micro-targeting firm’ Cambridge Analytica. This week, Facebook undertook an ‘apology tour’ purchasing full-page advertisements in several UK and US newspapers, with Zuckerberg publicly stating ‘We have a responsibility to protect your information, if we …
Read More »ASA upholds multitude of complaints against Profit Accumulator
Matched betting service Profit Accumulator has fallen fowl of the Advertising Standards Authority (ASA), with four issues being investigated and all being upheld. With a total of three complainants, the first issue related to a pair of reviews left on the www.matchedbettingcentre.com and www.matchedbettingbasics.com websites, claiming the Profit Accumulator service was superior to that of rival site OddsMonkey. Brought forward …
Read More »ASA upholds complaint against ambiguous William Hill advert
William Hill has been told “to make significant conditions to offers in their ads clear, and to ensure that they do not contradict the claims they qualified” by the Advertising Standard Authority (ASA). Reacting to a complaint made regarding a television advertisement in September of last year, a complainant challenged whether certain conditions of a promotion relating to horse racing …
Read More »Verizon eyes potential betting vertical to build out entertainment dynamics
Bloomberg News has reported that US telecoms giant Verizon, is monitoring closely the potential opening of the US sports betting market, as the company seeks to diversify its assets. The Fortune500 mobile carrier is reported to have had a number of meetings with industry consultants, assessing the current US gambling landscape, for the potential launch of a ‘sports-centric’ online gambling …
Read More »BT and Sky agree content sharing deal ahead of bidding rights
A landmark new deal has been signed between Sky and BT for the two firms to be able to sell channels on both platforms. As part of the new deal, the BT Sport channels, which provide coverage of UEFA Champions League and Premier League football will be supplied to Sky, as well as this, BT will be able to sell …
Read More »Responsible gambling the focus in new five year Sky Bet and EFL deal
Sky Bet has announced a new five-year headline sponsorship deal with the English Football League (EFL), strengthening its responsible gambling strategy in the process. The deal, which will run until the culmination of the 2023/24 season, will represent a 20% year on year increase from 2019/20 on the current deal. Richard Flint, CEO of Sky Betting and Gaming, said: “We’re …
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