The European Gaming and Betting Association (EGBA) has reported record-breaking results from its fourth annual European Safer Gambling Week, held from 18 to 24 November. This directive which featured a social media campaign and a packed programme of events, showcased the growing commitment of the European gambling operators towards safer practices, with unprecedented levels of participation, promoting responsible gambling practices …
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Reformist Peers demand White Paper intervention on gambling advertising
Industry reformists at the House of Lords have stated that the Gambling Review’s White Paper falls significantly short on advertising policies and reforms to protect the public from harm. This afternoon, the House of Lords hosted a short debate on the “Impact of gambling advertising, marketing and sponsorship on problem gambling”, put forward by Lord Foster of Bath (Liberal Democrats). …
Read More »ANJ updates RG measures and sets out 2024 policy goals
The Autorité Nationale des Jeux (ANJ), France’s gambling authority has updated its framework related to how operators should protect minors and players at risk of excessive or pathological gambling. The French gambling regulator said the framework was set up to implement a sustainable and recreational business model among land-based and online operators in the country and while new studies set …
Read More »Max Proctor, Doppelgänger: Engaging betting with sports via the metaverse
With the huge upsurge of the Metaverse and Web3 in 2022, the emerging space is creating unparalleled opportunities for the sports and betting industry particularly in terms of engagement. Max Proctor, Managing Director at Doppelgänger, spoke to SBC News about his experiences of implementing these strategies to put fans quite literally ‘at the heart of the action’, and how gambling …
Read More »Bayes Esports: what does the next five years hold for esports?
The esports space has gone through tremendous changes over the last five years, but what lies ahead in the next five? Ben ‘Noxville’ Steenhuisen (pictured, right), Senior Software Architect at Bayes Esports, looks into his crystal ball and offers his predictions as to what we can expect. Predicting how esports will look in six months is challenging, but looking forward …
Read More »ASA clarifies Content Marketing rules for gambling advertising
The Advertising Standards Association (ASA) has issued further guidance on the rules applied to ‘content marketing’ of gambling services/products on social media and other digital channels. The guidance was published as a ‘remit statement’ responding to queries by operators, related to its 2021 “CAP Code on marketing communications appearing on websites, apps and cross-border platforms”. Questions were raised as to …
Read More »CAP bans use of sports stars and celebrities to promote gambling campaigns
UK licensed gambling operators will no longer be allowed to use high profile sports stars to promote their marketing campaigns. The measure was announced by CAP – The Committee of Advertising Practice, who this morning published a series “of tough new rules to curb the appeal of gambling adverts with under-18 audiences”. The new rules that will be applied from …
Read More »UKGC joint-investigation leads to illegal lottery shutdown on Facebook
A joint investigation by the UK Gambling Commission (UKGC) and law enforcement partners has led to the shutdown of illicit lotteries operating on the social media platform of Facebook. Formed under the guidance of the Government Agency Intelligence Network (GAIN), the Gambling Commission led a probe focused on disrupting illegal/unlicensed lotteries targeting UK consumers on Facebook. Monitoring Facebook, investigative teams …
Read More »Google updates policy terms for NY sportsbook advertising
Google has updated its ‘US Gambling and Games’ advertising policy to allow for certified and state-licensed entities to promote sportsbook adverts within the state of New York. The tech giant issued its update on Friday 7 January ahead of the official launch of New York’s sportsbook regime on 9am Saturday, sanctioned by the New York State Gambling Commission. “From January 2022, …
Read More »BGC welcomes Facebook gambling Ad Opt-outs
The Betting and Gaming Council (BGC) has welcomed the news that Facebook will allow users to opt-outs of viewing gambling-related advertising content across its social media platform. The trade body welcomed the development of Facebook’s new advertising safeguard, which will further support its members ‘Industry Code for Socially Responsible Advertising’, which were enforced last year. Adopting a tougher online advertising …
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