Tag Archives: facebook

ASA clarifies Content Marketing rules for gambling advertising

 The Advertising Standards Association (ASA) has issued further guidance on the rules applied to ‘content marketing’ of gambling services/products on social media and other digital channels. The guidance was published as a ‘remit statement’ responding to queries by operators, related to its 2021 “CAP Code on marketing communications appearing on websites, apps and cross-border platforms”. Questions were raised as to …

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CAP bans use of sports stars and celebrities to promote gambling campaigns

UK licensed gambling operators will no longer be allowed to use high profile sports stars to promote their marketing campaigns. The measure was announced by CAP – The Committee of Advertising Practice, who this morning published a series “of tough new rules to curb the appeal of gambling adverts with under-18 audiences”. The new rules that will be applied from …

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UKGC joint-investigation leads to illegal lottery shutdown on Facebook 

A joint investigation by the UK Gambling Commission (UKGC) and law enforcement partners has led to the shutdown of illicit lotteries operating on the social media platform of Facebook.   Formed under the guidance of the Government Agency Intelligence Network (GAIN), the Gambling Commission led a probe focused on disrupting illegal/unlicensed lotteries targeting UK consumers on Facebook. Monitoring Facebook, investigative teams …

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Google updates policy terms for NY sportsbook advertising

Google has updated its ‘US Gambling and Games’ advertising policy to allow for certified and state-licensed entities to promote sportsbook adverts within the state of New York.  The tech giant issued its update on Friday 7 January ahead of the official launch of New York’s sportsbook regime on 9am Saturday, sanctioned by the New York State Gambling Commission.  “From January 2022, …

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BGC welcomes Facebook gambling Ad Opt-outs 

Facebook

The Betting and Gaming Council (BGC) has welcomed the news that Facebook will allow users to opt-outs of viewing gambling-related advertising content across its social media platform.  The trade body welcomed the development of Facebook’s new advertising safeguard, which will further support its members ‘Industry Code for Socially Responsible Advertising’, which were enforced last year. Adopting a tougher online advertising …

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Marathonbet cleared by ASA following UKGC consultation

A complaint against Marathonbet regarding two separate Facebook features has not been upheld by the Advertising Standards Authority (ASA), after consulting with the sports betting operator and the UK Gambling Commission (UKGC). The operator posted a Facebook update on 12 August 2020 stating ‘we’re offering 0% margin on the Champions League’, whilst providing a link, with a featured image depicting …

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BGC sets out new rules on football clubs’ gambling social media posts

The Betting and Gaming Council (BGC) has introduced new rules aimed at preventing football clubs from promoting gambling offers and operator websites through official social media accounts. Last week, a handful of Premier League, English Football League (EFL) and Scottish Premiership clubs received a letter from a group of ‘50 former gambling addicts’ warning of the risks of advertising betting …

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Star Sports’ Ben Keith recognised by GWA for services to greyhound racing

Lifelong greyhounds fan Ben Keith has been awarded the GWA Services to Greyhound Racing Award by the Greyhound Writers’ Association (GWA). In its statement, the GWA referenced the challenge of the past 12 months, saying that the sport should be proud of how it has responded to these difficulties, ‘especially in the work of trainers, their kennel hands and staff, …

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UKGC issues festive warning on scam lotteries 

The UK Gambling Commission (UKGC) has warned the general public to be aware of potential lottery scams which target consumers during the festive period.  The Commission has published its latest guidance to inform the public on how to spot fraudulent lotteries, detailing the checks that consumers should undertake before participating in any festive prize draws. It warned the public to …

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ASA ‘underage sweep’ sees marked improvement in gambling advertising

The Advertising Standards Authority (ASA) has revealed a drastic improvement in gambling-related adverts being restricted to underage audiences after the watchdog published the results of its ‘second online marketing sweep’. Continuing its year-long project, the ASA noted that inappropriately placed online betting and gambling adverts had ‘reduced significantly, from 70 ads in the first sweep to 5 ads in the …

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