Tag Archives: cricket

Parimatch to foster growth of European cricket in extended ECN deal

SBC News Parimatch to foster growth of European cricket in extended ECN deal

Parimatch has announced that it is extending its role as the official betting partner to the European Cricket Network (ECN). To kick-start 2024, the pair have now partnered on all ECN men’s and women’s events set to take place early this year, including the European Cricket Series (ECS), European Cricket International (ECI) and the European Cricket League matches.  Daniel Weston, …

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ParlayBay forms cricket content deal with 96.com as IPL season nears

SBC News ParlayBay forms cricket content deal with 96.com as IPL season nears

ParlayBay has signed an agreement with 96.com to provide its cricket content to the online gambling platform. As ParlayBay elevates its presence across Asia, 96.com will be integrating the Malta-based provider’s strong cricket portfolio into its offering – which will include the industry’s first ball-by-ball micro betting service. This feature – which is in ParlayBay’s STACK’EM bet builder format – …

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IMG partners CricViz for West Indies data and streaming rights

SBC News IMG partners CricViz for West Indies data and streaming rights

IMG ARENA, in partnership with cricket data and analytics provider CricViz, has secured the exclusive global data and streaming rights for Cricket West Indies. The sports data and technology supplier will capture official data from over 450 matches across the West Indies Men’s and Women’s national teams, West Indies Under 19, West Indies Academy and various domestic leagues. Notably, this …

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Dale Steyn to become ‘the face’ of Fun88

SBC News Dale Steyn to become ‘the face’ of Fun88

Fun88 has announced the signing of cricket legend Dale Steyn as its new Brand Ambassador. The deal comes during the betting company’s third anniversary, and sees the operator continue to strengthen its presence in the sports and gaming industry. Steyn, named one of the most iconic fast bowlers in the history of the sport, joins Fun88 as the ‘face of …

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STATSCORE responds to cricket data demand via Tamil Nadu Premier League

SBC News STATSCORE responds to cricket data demand via Tamil Nadu Premier League

STATSCORE has announced an upcoming data coverage deal for the Tamil Nadu Premier League (TNPL).  Described as one of India’s most prestigious regional cricket competitions, the news follows  the recently concluded IPL season which provided bookmakers with profits, further boosted by STATSCORE’s live data coverage of all 74 matchups. Adam Działach, Product Manager at STATSCORE, said: “Recognising the growing interest …

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ICC allows limited return of betting sponsors but England holds out

ICC

The International Cricket Council (ICC) has voted to allow national teams to sign sponsorship arrangements with betting companies for select matches, according to The Times. Citing sources ‘close to the ICC’, The Times has reported that the global cricket governing body has relaxed its rules to enable betting sponsors during test matches and one-day international (ODI) games. Also included are …

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Betway first to bat for SA20 cricket

SBC News Betway first to bat for SA20 cricket

Betway has become the inaugural title sponsor of SA20 – South Africa’s new T20 cricket league, which is set to debut on 10 January 2023. The sponsorship sees Betway secure full brand coverage across all formats of pro-cricket in South Africa, in which the bookmaker serves as the principal partner of Cricket South Africa. South Africa’s new T20 tournament, ‘Betway …

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Sportradar takes the wraps off new Virtual Cricket In-Play betting solution

SBC News Sportradar takes the wraps off new Virtual Cricket In-Play betting solution

Sportradar has moved to strengthen its portfolio of cricket products and services today with the unveiling of Virtual Cricket In-Play.  Described by the sports tech firm as the “first in-play virtual-betting solution for the sport”, the new product fully leverages Sportradar’s historic database to generate a ‘real-match’ cricket experience in a virtual setting, bringing fans closer to the action. Virtual …

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LSports broadens BetBooster offer with handball and cricket

Lazar

Sports data solutions provider, LSports, has broadened its BetBooster coverage with the new additions of handball and cricket this week. Now live with 10 popular sports including soccer, tennis, basketball and more, BetBooster has achieved record success rates, said the firm.  The automated AI-based betting tips generator supports over 100 betting markets, both in-play and pre-match, with complete bet slip …

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SBC Digital – India: Why cricket could be a catalyst for regulatory development

Why cricket could be a catalyst for regulatory development in India

The main goal for introducing a legalised sports betting framework across India is to protect the end user, said Sportradar’s William Howie, who stressed that regulated operators have a responsibility to ensure that their offering is more engaging than that of the grey market. Howie, Head of Premium Cricket at Sportradar, spoke as part of a cricket-focused panel at this …

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