Tag Archives: Clever Advertising

Avid defenders of compliance: How Clever Advertising navigates the difficulties of collecting traffic

With a presence in five different continents, the notion of ever-changing regulations is no novelty for Silvia Almeida, the media buying lead that coordinates, controls, and defines the unequivocal pathway of circa 150 media buyers at Clever Advertising. But this does not mean that the performance media agency can rest on its laurels – as it places compliance at the …

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Clever Advertising: Compliance should be strict not strangling

Compliance ruling should be “strict but not strangling” and regulators should be careful about implementing “overzealous” advertising rules that do more harm than good, said Luís Portela de Carvalho, Senior Legal Counsel at Clever Advertising. He spoke to SBC News about adapting to the ever-changing landscape for compliance, adding that while the regulatory work has become a challenge, Clever’s track …

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Marcos Oliveira: How Clever Advertising is capitalising on Latin American growth opportunities

Having entered the Latin American market seven years ago, Clever Advertising has identified numerous areas for growth. But according to Marcos Oliveira, Chief Commercial Officer, there is “still work to be done and areas to be explored” across the region. Ahead of this week’s SBC Summit Latinoamérica, Oliveira explains how Clever Advertising navigates the differences between Latin American and European …

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Clever Advertising: The ‘lean’ buying method to maximise CIS opportunity


Our job is to actively listen to the market and act on it, said Marcos Oliveira, CCO at Clever Advertising – a ‘lean’ performance media agency with a balanced business model helping sportsbook and casino operators to identify the best affiliate sites to maximise their media investment, including for emerging markets across the CIS region. SBC: First of all, can …

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Affiliate Marketing Masterclass confirmed for Betting on Sports America


Delegates attending the upcoming Betting on Sports America conference (23-25 April) will be given the chance to learn about how affiliate marketing will shape up in the newly open US market as part of the Affiliate Marketing Masterclass on 24 April. The Masterclass is free to attend and delivered in partnership with AffiliateINSIDER through the organisation’s Founder and CEO Lee-Ann …

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