Tag Archives: Clever Advertising

Vanda Silva, Chief Commercial Officer at Clever Advertising, explores the opportunities in Europe as she explains why you cannot take a ‘cookie cutter approach’ to expansion across the region. Europe has always been a strong market for Clever Advertising. It is where our story began, and where we will continue to add new chapters in our journey for many, many …

Writing for SBC News, Liliana Almeida, Head of Brand at Clever Advertising, walks us through some of the reasons why Africa is a focal point for the company in 2024, highlighting how bespoke ad campaigns are changing the game for gambling operators. It seems that over the last few years, the African market has garnered a lot of attention from …

Writing for SBC News, Marcos Oliveira, Chief Operations Officer at Clever Advertising, discusses the reasons why Canada presents a huge opportunity for the company, and how brands can best capitalise on major sports events in 2024. Oh, Canada! Where do we even begin? Following the introduction of a regulated gambling framework in Ontario back in April 2022, it’s safe to …

Capitalising on untapped potential is a common theme throughout each passing year as many across the industry aim to gain a critical advantage in a range of emerging markets. With this in mind, Liliana Almeida, Head of Brand and Corporate Communications at Clever Advertising, has been in discussion with SBC News to take a dive into the African continent. In …

Brazil. A country that has captured the attention of the industry for quite some time, but one that has exploded into prominence in recent times due to a much discussed green-light being issued regarding the adoption of online gambling regulation. Fresh off the back of a successful SBC Summit Rio, Clever Advertising has reflected on this development and its own …

Competing against influencers, streamers and alternative channels, tips for working with Brazilian players, the process of aligning with new operators and diving into local culture all became key touchpoints as day one of the SBC Summit Rio rolled-on. As an Affiliate Leaders Panel took to the stage as part of the Rivalo sponsored Marketing and Affiliation track, the 40 minute …

Catarina Marques has been named Igaming Business Development Manager at Samba Digital, as she departs from Clever Advertising. Samba Digital – a sports marketing and media agency – has praised Marques’ ‘impressive background’ in igaming which spans seven years, stating that she brings a wealth of experience and expertise to the growing team. The Business Development Manager said of her …

Marcos Oliveira, Chief Operating Officer at Clever Advertising, a digital performance agency, and acquisition partner for many of the industry’s leading operators, sat down with SBC Media ahead of his appearance at this month’s global betting and iGaming show, SBC Summit Barcelona. The panel hosting the company’s COO will essentially give the audience an opportunity to ask the affiliates on …

This year’s SBC Summit Barcelona will once again bring together the top thought leaders from the industry’s hottest affiliates, the biggest media platforms, and the most innovative marketing suppliers and agencies, who will converge in the dedicated ‘Affiliate, Marketing & Media Zone.’ The zone aims to provide 15,000 delegates with valuable insights into the latest trends, regulatory challenges, and technological …

Clever Advertising has already established itself as a global leader in the media buying space. But one country that has found itself high on Clever Advertising’s agenda for 2023 is the regulated Canadian market. Ahead of this week’s Canadian Gaming Summit, Chief Media Officer Silvia Almeida tells us about Clever Advertising’s presence in Ontario and the importance of geolocation when …