Tag Archives: Clever Advertising

Culturally Relevant & Compliant: Clever Advertising’s Approach to User Acquisition

Culturally Relevant & Compliant: Clever Advertising’s Approach to User Acquisition

Marcos Oliveira, Chief Operating Officer at Clever Advertising, a digital performance agency, and acquisition partner for many of the industry’s leading operators, sat down with SBC Media ahead of his appearance at this month’s global betting and iGaming show, SBC Summit Barcelona. The panel hosting the company’s COO will essentially give the audience an opportunity to ask the affiliates on …

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Affiliates set to take centre stage at SBC Summit Barcelona’s Affiliate, Marketing & Media Zone

SBC News Affiliates set to take centre stage at SBC Summit Barcelona’s Affiliate, Marketing & Media Zone

This year’s SBC Summit Barcelona will once again bring together the top thought leaders from the industry’s hottest affiliates, the biggest media platforms, and the most innovative marketing suppliers and agencies, who will converge in the dedicated ‘Affiliate, Marketing & Media Zone.’ The zone aims to provide 15,000 delegates with valuable insights into the latest trends, regulatory challenges, and technological …

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Silvia Almeida: bringing Clever Advertising’s expertise to the Canadian market

SBC News Silvia Almeida: bringing Clever Advertising’s expertise to the Canadian market

Clever Advertising has already established itself as a global leader in the media buying space. But one country that has found itself high on Clever Advertising’s agenda for 2023 is the regulated Canadian market. Ahead of this week’s Canadian Gaming Summit, Chief Media Officer Silvia Almeida tells us about Clever Advertising’s presence in Ontario and the importance of geolocation when …

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Liliana Almeida: Clever Advertising is ‘going for BOLD’ with content production

SBC News Liliana Almeida: Clever Advertising is ‘going for BOLD’ with content production

Content production is a fundamental part of any marketing strategy – for igaming operators, you need to have the right messaging to ensure that your audience is engaged with your products. This is where Clever Advertising comes in.  With a stronghold in both Europe and Latin America, Clever Advertising has become synonymous with scaling igaming operators’ reach to new heights …

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“Brazil the catapult to follow’ as Affiliates eye LatAm opportunities against conflicts 

SBC News “Brazil the catapult to follow’ as Affiliates eye LatAm opportunities against conflicts 

The Affiliate Leaders panel at SBC LatAm Summit warns that M&A and SEO-heavy strategies will not cut it in South America, where audiences require a dynamic approach to engage with sportsbooks and online casinos.  Affiliate leaders are optimistic of the prospects of further South American sportsbook and igaming markets being imminently regulated and opening new commercial horizons. A fresh destination …

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Clever Advertising: taking the lead on cyber security innovation

SBC News Clever Advertising: taking the lead on cyber security innovation

Cyber security is a sector which is constantly undergoing changes, so more often than not companies are having to carry out tweaks and IT developments to stay ahead of the competition. According to Fernando Guedes, Chief Technology Officer at Clever Advertising, these constant changes can present a unique set of challenges – however, the Porto-based premium acquisition partner is already …

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Clever Advertising: more African markets means more scalability

Clever Advertising: more African markets means more scalability

Many companies have their eye on the new opportunities within the burgeoning African market – but how important is it to have an acquisition partner that has an in-depth knowledge of traffic acquisition and also understands the intricacies of each market? Catarina Marques, lead for the African Markets at Clever Advertising, unpacks the key challenges that face affiliates operating in …

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Clever Advertising: affiliation will be one of the most important acquisition channels in North America

SBC News Clever Advertising: affiliation will be one of the most important acquisition channels in North America

A company with a global focus, Clever Advertising is comfortable with the ‘ever-changing’ regulatory environments and will continue to pursue expansion into new markets. That’s according to Marcos Oliveira, the company’s Chief Operations Officer, who spoke to SBC about the growing importance of affiliation, regulatory changes and the opportunities in new markets across the world. SBC: Tell us about your …

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Espanyol’s RCDE Stadium to host the battle of the titans — SBC Football Championship 2022

SBC News Espanyol's RCDE Stadium to host the battle of the titans — SBC Football Championship 2022

Twenty football teams within the betting and gaming industry will hit the pitch graced by the likes of Messi, Ronaldo and Neymar to compete at the fifth SBC Football Championship, as SBC, once again, brings the industry together to battle it out in a ‘friendly’ football match.  The competition will take place on Tuesday, September 20, just before the pre-registration …

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Avid defenders of compliance: How Clever Advertising navigates the difficulties of collecting traffic

SBC News Avid defenders of compliance: How Clever Advertising navigates the difficulties of collecting traffic

With a presence in five different continents, the notion of ever-changing regulations is no novelty for Silvia Almeida, the media buying lead that coordinates, controls, and defines the unequivocal pathway of circa 150 media buyers at Clever Advertising. But this does not mean that the performance media agency can rest on its laurels – as it places compliance at the …

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