Content production is a fundamental part of any marketing strategy – for igaming operators, you need to have the right messaging to ensure that your audience is engaged with your products. This is where Clever Advertising comes in. With a stronghold in both Europe and Latin America, Clever Advertising has become synonymous with scaling igaming operators’ reach to new heights …
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“Brazil the catapult to follow’ as Affiliates eye LatAm opportunities against conflicts
The Affiliate Leaders panel at SBC LatAm Summit warns that M&A and SEO-heavy strategies will not cut it in South America, where audiences require a dynamic approach to engage with sportsbooks and online casinos. Affiliate leaders are optimistic of the prospects of further South American sportsbook and igaming markets being imminently regulated and opening new commercial horizons. A fresh destination …
Read More »Clever Advertising: taking the lead on cyber security innovation
Cyber security is a sector which is constantly undergoing changes, so more often than not companies are having to carry out tweaks and IT developments to stay ahead of the competition. According to Fernando Guedes, Chief Technology Officer at Clever Advertising, these constant changes can present a unique set of challenges – however, the Porto-based premium acquisition partner is already …
Read More »Clever Advertising: more African markets means more scalability
Many companies have their eye on the new opportunities within the burgeoning African market – but how important is it to have an acquisition partner that has an in-depth knowledge of traffic acquisition and also understands the intricacies of each market? Catarina Marques, lead for the African Markets at Clever Advertising, unpacks the key challenges that face affiliates operating in …
Read More »Clever Advertising: affiliation will be one of the most important acquisition channels in North America
A company with a global focus, Clever Advertising is comfortable with the ‘ever-changing’ regulatory environments and will continue to pursue expansion into new markets. That’s according to Marcos Oliveira, the company’s Chief Operations Officer, who spoke to SBC about the growing importance of affiliation, regulatory changes and the opportunities in new markets across the world. SBC: Tell us about your …
Read More »Espanyol’s RCDE Stadium to host the battle of the titans — SBC Football Championship 2022
Twenty football teams within the betting and gaming industry will hit the pitch graced by the likes of Messi, Ronaldo and Neymar to compete at the fifth SBC Football Championship, as SBC, once again, brings the industry together to battle it out in a ‘friendly’ football match. The competition will take place on Tuesday, September 20, just before the pre-registration …
Read More »Avid defenders of compliance: How Clever Advertising navigates the difficulties of collecting traffic
With a presence in five different continents, the notion of ever-changing regulations is no novelty for Silvia Almeida, the media buying lead that coordinates, controls, and defines the unequivocal pathway of circa 150 media buyers at Clever Advertising. But this does not mean that the performance media agency can rest on its laurels – as it places compliance at the …
Read More »Clever Advertising: Compliance should be strict not strangling
Compliance ruling should be “strict but not strangling” and regulators should be careful about implementing “overzealous” advertising rules that do more harm than good, said Luís Portela de Carvalho, Senior Legal Counsel at Clever Advertising. He spoke to SBC News about adapting to the ever-changing landscape for compliance, adding that while the regulatory work has become a challenge, Clever’s track …
Read More »Marcos Oliveira: How Clever Advertising is capitalising on Latin American growth opportunities
Having entered the Latin American market seven years ago, Clever Advertising has identified numerous areas for growth. But according to Marcos Oliveira, Chief Commercial Officer, there is “still work to be done and areas to be explored” across the region. Ahead of this week’s SBC Summit Latinoamérica, Oliveira explains how Clever Advertising navigates the differences between Latin American and European …
Read More »Clever Advertising: The ‘lean’ buying method to maximise CIS opportunity
Our job is to actively listen to the market and act on it, said Marcos Oliveira, CCO at Clever Advertising – a ‘lean’ performance media agency with a balanced business model helping sportsbook and casino operators to identify the best affiliate sites to maximise their media investment, including for emerging markets across the CIS region. SBC: First of all, can …
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