Clever Advertising has invested in iGaming Nuts in a strategic move focused on Central and Eastern Europe (CEE), particularly Poland.
The gambling marketing agency has taken particular note of iGaming Nuts’ SEO portfolio and local expertise in Poland, one of the biggest betting markets in the CEE region.
Exact financial terms of the investment have not been set out, but Clever Advertising has announced that it will gain access to iGaming Nuts’ high-intent organic traffic and local relationships.
The firm expects iGaming Nuts’ Polish relationships will unlock otherwise difficult to obtain commercial deals.
“Poland is one of Europe’s most demanding regulated markets, and iGaming Nuts is the most solid base we could build on there,” said Marcos Oliveira, Chief Operating Officer of Clever Advertising.
“They lead in local SEO, they know the rules, and they open commercial relationships that would take years to build alone. Together, we give our operator partners a compliant route into the market.”
Clever Advertising to go iGaming Nuts in Poland
The Polish market is a varied and high-value one, with STS Holdings being the clear market leader.
It could be on the cusp of a major market shift, however, as Entain prepares to exit the market – and its ownership of STS – by selling its stakes in the Entain CEE business to its joint venture partner, EMMA Capital.
With its own Polish market standing secure, iGaming Nuts aims to further consolidate its position by gaining access to Clever Advertising’s data network, global operator relationships, and technology.
“Working with Clever Advertising is a big step for our team and our users,” said Adam Bieliński, Chief Executive Officer of iGaming Nuts.
“We’ve built tools and content for Polish regulations and player preferences.
“With Clever Advertising’s infrastructure and scale behind us, we can develop our product faster, improve the user experience, and strengthen our position in legal sports betting affiliate traffic in Poland.”
