SBC News Voice of the Sports Betting Industry
Catarina Marques has been named Igaming Business Development Manager at Samba Digital, as she departs from Clever Advertising.
Samba Digital – a sports marketing and media agency – has praised Marques’ ‘impressive background’ in igaming which spans seven years, stating that she brings a wealth of experience and expertise to the growing team.
The Business Development Manager said of her new role: “I’m thrilled to join such a dynamic and forward-thinking organisation, I can’t wait to learn and collaborate with such an amazing team.”
Prior to joining Samba Digital, Catarina served as an integral part of the Clever Advertising team – a company which became one of the first international affiliates to forge successful partnerships with local operators in Africa and Latin America.
“Her commitment to fostering global collaborations has led her to showcasing her expertise as a speaker at various conferences in Africa,” Samba Digital emphasised, also noting how her contributions to the industry go beyond traditional roles.
Speaking to SBC News in 2022 whilst at Clever Advertising, Marques shared insights into her experience with working in these African markets.
“These markets are diverse, with unique legislation, payment methods, and product-to-data costs,” she said. “Collecting relevant information and expertise on its acquisition behaviour and localisation is imperative.
“Having more African markets regulated means more market maturity and scalability. With the increasing competition, we expect to see other players diversify their acquisition channels, like the affiliate channel.”
Cararina also holds expertise in commercial endeavours such as media buying, SEO, pay-per-click (PPC), influencing marketing and in-app strategies.
With this in mind, the group will now benefit from Marques’ in-depth understanding of the igaming landscape, infitting with Samba Digital’s commitment to innovation and global growth.
Samba also highlighted the new hire’s ‘dedication to staying at the forefront of industry trends’ as well as a ‘proven track record in driving successful campaigns’, describing her as an ‘invaluable addition’ to the company.
“We’re very excited to have Catarina on the team! She will add great value and expertise to help us to continue progressing in the iGaming industry,” concluded Camila Cunha, Head of igaming at Samba Digital.
