Tag Archives: Cheltenham

Betway boosts racing presence with new brand ambassadors

Online bookmaker Betway has strengthened its horse racing sponsorship portfolio, confirming a deal with Irish trainer Ross O’Sullivan and former jockey Katie Walsh to become brand ambassadors. O’Sullivan, who enjoyed a successful amateur career, riding for Jessica Harrington began training horses in 2011, he will utilise this insight and experience to provide regular updates on the yard with blogs for …

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Winning Post – UK racing puts safety first

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. New Zealand: NZRB – the trouble with monopolies? New Zealand Racing Board’s results to July 2018 demonstrate continued progress online, with 20% growth in customers to 230,000 (nearly 5% of NZ’s population), …

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BHA recommends total riders reduction for Cheltenham races

The British Horseracing Authority (BHA) has recommended cutting the maximum number of runners in races at Cheltenham from 24 to 20 to decrease the amount of fallers at the Festival. This was part of a review into the annual meeting – one of the biggest events on the sports betting calendar – designed to increase the sport’s welfare and subsequently secure its …

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Matchbook strengthens racing sponsorship portfolio

Matchbook Betting Exchange has strengthened its sponsorship portfolio, with two new three-year horse-racing partnerships at Cheltenham and Ascot. The new Cheltenham racing season commences in a week, with Matchbook announcing it will sponsor four races including the £60,000 Matchbook Betting Exchange Handicap Chase. The new sponsorship deal acts as an affirmation of Matchbook’s continued commitment to being a renowned force in …

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Paddy McDermott: SportCaller – Racing coming out on top for retention

SportCaller’s Paddy McDermott (Digital Performance Director) unpacks the rapid rise of free-to-play games, explaining how horse racing is reducing client churn levels and boosting customer value. _____________  The free-to-play value proposition for bookmakers is happily a clear and provable one. Chiefly, the general perception is that they provide the mechanism to acquire players in great numbers at a low cost. …

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Tristan McDonald – i-pools: “an innovative, skill-based alternative”

Social pools betting network i-pools recently launched the UK’s first real-money Daily Fantasy Racing games, with the aim of offering punters an alternative to fixed-odds markets and totaliser betting. SBC caught up with i-pools Founder Tristan McDonald to find out more.   SBC: Hi Tristan! Firstly can you begin by introducing the concept of Daily Fantasy Racing pools and what it …

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William Hill to service Jockey Club Racecourses in five year deal

William Hill has announced a new five year betting shop deal with the Jockey Club Racecourses (JCR), which will see the bookmaker commence retail operations at JCR’s portfolio of racecourses. The agreement will see deployment across all 15 JCR tracks, with provisions of a high street betting shop experience to stretch to a minimum of 31 on-course facilities. Succeeding current …

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Playtech and Ladbrokes Coral team-up for built-in bet slip

Playtech and Ladbrokes Coral have enhanced their burgeoning relationship, with its new built-in bet slip the “first ever sports solution directly integrated into live casino”. The omni-channel firms new offering will allow customers to follow live odds and action without leaving tables, and will feature roulette operated by sports trained dealers – who are to also provide match commentary for …

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Smarkets revels in record breaking Grand National

Smarkets has revealed that last Saturday’s Randox Health Grand National broke the Smarkets record for most trading volume on a single event. The previous record was set at last year’s National, when a total of £44.5m was traded on the world’s most famous horse race. This time around, the Smarkets exchange had £57.4m of volume across all its National markets, …

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“Fresh” horse racing setup on LeoVegas gets Timeform data boost

horse racing - LeoVegas

Smoother ‘Next Off’ navigation, a clearer race overview and more detailed information about previous performances for each runner are just some of the improvements made to the horse racing coverage on LeoVegas. This is after LeoVegas implemented the new racing client from Kambi and improved race data from Timeform, a wholly-owned subsidiary of Paddy Power Betfair. Timeform specialises in collecting, …

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