Tag Archives: Cheltenham

Cheltenham expands broadcasting and sponsorship agreements

This year’s edition of the Cheltenham Festival will garner increased coverage on ITV Racing, whilst organisers have also found a new sponsor in WellChild. Racecourse Media Group – the rights holder to the week-long festival – usually allows its mainstream partner ITV to broadcast five races, as the final two are an important part of the contract with subscriber-based Racing …

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Affordability checks could have ‘devastating impact on sport’ says MP

Affordability checks could have ‘devastating impact on sport’ says MP

Conservative MP Laurence Robertson has expressed concern to the UK Gambling Commission (UKGC) about the potential ‘devastating impact’ of enhanced affordability checks on UK racing. The new affordability checks are currently being discussed in a consultation which will close tonight [9 February]. If introduced, the new regulations could enforce affordability checks once a customer has experienced a net monthly loss …

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MansionBet maintains horse racing presence with Turner renewal

Online sportsbook MansionBet has maintained its prominent position in the horse racing sector after renewing its partnership with Hayley Turner OBE for a second year. MansionBet’s collaboration with champion jockey Turner has seen the duo cooperate on a number of campaigns throughout 2020, including Cheltenham and Royal Ascot, where she earned her second record-breaking win in the Sandringham Stakes. The …

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Paddy Power becomes headline sponsor of ITV Racing

Irish bookmaker Paddy Power has been announced as the new headline sponsor of ITV Racing, beginning on 1 January 2021. The agreement was negotiated by MediaCom, and includes broadcast, catch up, digital, social, podcast and licensing rights. In addition Flutter Entertainment brands will feature in the ITV Racing App, and Betfair will sponsor ITV Racing’s Saturday morning programme The Opening …

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College OTT FloSports secures Gold Cup coverage with HBA Media

Texas-based OTT Platform FloSports.tv (FloSports) is set to significantly increase its international horseracing content after securing a premier package agreement with HBA Media. The Austin-based streaming service has secured a media package covering international racing’s most valuable events, including the $20 million Saudi Cup, the Dubai Racing World Cup, Cheltenham Festival’s Gold Cup and Australia’s Turf Club’s Golden Slipper race. FloSports …

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6 of the Best – ICS’ Dean Rayson

Blonk 6OTB

This week’s 6 of the Best comes from Dean Rayson, Business Development Director at Independent Content Services. Read on to discover very contrasting top movie picks, a rich cricketing love and plethora of best betting options. Best Holiday Wow – a hard choice. The Maldives for honeymoon was incredible, however I’d have to go with Cape Town over New Year …

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Lee Drabwell, PBS: Drawing in a customer base frustrated by the online experience

customer

Following a record-breaking Grand National weekend for self-service betting terminals (SSBTs) from Playtech BGT Sports (PBS), which saw bets placed more than double over last year, the company’s Senior Commercial Director Lee Drabwell explains the reasoning behind their surging customer popularity… SBC: SSBTs are proving to be increasingly popular with horseracing customers, why do you think this is the case? …

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Novibet enhances racing muscle with Press Association data provisions

CIS market bookmaker Novibet has moved to significantly enhance its horseracing provisions, entering a live-data and content partnership with the Press Association (PA). The live data agreement will enable Novibet to enhance its UK and Ireland racing markets, with PA insights, racecards, form guides and in-depth statistics for hundreds of races taking place each month. Updating stakeholders, Hassan Ghalayini, Novibet’s …

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Bookmakers celebrate superb results on final day of the Festival

Festival

It was roles reversed on the final day at the Cheltenham Festival after Al Boum Photo’s Gold Cup win saw the bookies take a narrow overall win against a set of revitalised Paddy’s day punters. Stephen Harris, Horse Racing Editor at bettingexpert.com, reflected on a Friday which “loomed under a cloud” for the bookies following an “unprecedented beating” on day three, but …

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Bookmakers in charge after 16/1 Champion hurdle shock

Champion

The bookmakers hit back after a quickfire Willie Mullins double opened proceedings at Cheltenham, with a victory for the unfancied Espoir D’Allen in the Champion Hurdle ensuring a “winning day for the industry” – both on and off the course. Stephen Harris, Horse Racing Editor at bettingexpert.com, said that it was honours “pretty even” heading into the Champion Hurdle – …

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