Tag Archives: Cheltenham

SSG sees 20% rise in betting engagement with Superfeed

Technology, content and media company, Spotlight Sports Group (SSG), has released the results of an independent study into its own in-play content engine – Superfeed. Tested on a UK bookmaker, results showed that 20% of customers added a selection to their bet slip when the in-play content was shown.  The independent study was conducted by LeanConvert and found an 8.24% …

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OpenBet processes half a billion sports bets at Cheltenham

Sports content and technology company OpenBet has revealed that it processed half a billion sports betting transactions during last week’s Cheltenham Festival.  The four-day race event, one of the biggest meetings in the National Hunt racing calendar in the UK, saw the firm process a total of 3.5 million bets for the Gold Cup alone. Furthermore, across the week-long meeting, …

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Cheltenham expands broadcasting and sponsorship agreements

This year’s edition of the Cheltenham Festival will garner increased coverage on ITV Racing, whilst organisers have also found a new sponsor in WellChild. Racecourse Media Group – the rights holder to the week-long festival – usually allows its mainstream partner ITV to broadcast five races, as the final two are an important part of the contract with subscriber-based Racing …

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Affordability checks could have ‘devastating impact on sport’ says MP

Affordability checks could have ‘devastating impact on sport’ says MP

Conservative MP Laurence Robertson has expressed concern to the UK Gambling Commission (UKGC) about the potential ‘devastating impact’ of enhanced affordability checks on UK racing. The new affordability checks are currently being discussed in a consultation which will close tonight [9 February]. If introduced, the new regulations could enforce affordability checks once a customer has experienced a net monthly loss …

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MansionBet maintains horse racing presence with Turner renewal

Online sportsbook MansionBet has maintained its prominent position in the horse racing sector after renewing its partnership with Hayley Turner OBE for a second year. MansionBet’s collaboration with champion jockey Turner has seen the duo cooperate on a number of campaigns throughout 2020, including Cheltenham and Royal Ascot, where she earned her second record-breaking win in the Sandringham Stakes. The …

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Paddy Power becomes headline sponsor of ITV Racing

Irish bookmaker Paddy Power has been announced as the new headline sponsor of ITV Racing, beginning on 1 January 2021. The agreement was negotiated by MediaCom, and includes broadcast, catch up, digital, social, podcast and licensing rights. In addition Flutter Entertainment brands will feature in the ITV Racing App, and Betfair will sponsor ITV Racing’s Saturday morning programme The Opening …

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College OTT FloSports secures Gold Cup coverage with HBA Media

Texas-based OTT Platform FloSports.tv (FloSports) is set to significantly increase its international horseracing content after securing a premier package agreement with HBA Media. The Austin-based streaming service has secured a media package covering international racing’s most valuable events, including the $20 million Saudi Cup, the Dubai Racing World Cup, Cheltenham Festival’s Gold Cup and Australia’s Turf Club’s Golden Slipper race. FloSports …

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6 of the Best – ICS’ Dean Rayson

Blonk 6OTB

This week’s 6 of the Best comes from Dean Rayson, Business Development Director at Independent Content Services. Read on to discover very contrasting top movie picks, a rich cricketing love and plethora of best betting options. Best Holiday Wow – a hard choice. The Maldives for honeymoon was incredible, however I’d have to go with Cape Town over New Year …

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