Tag Archives: Cheltenham

SSG and BoyleSports introduce ‘Destination Cheltenham’ Content Hub

UK Tote saddles up for ‘Journey to Cheltenham’

Spotlight Sports Group (SSG) has partnered with BoyleSports to deliver a custom-built Cheltenham Festival Content Hub. The ‘Destination Cheltenham’ Content Hub will boast key features that the group has reported as ‘highly successful’ in previous iterations – maintaining an immersive experience for users.  Head of B2B Sales at SSG, Daniel Smith, commented: “We’re delighted to undertake our first-ever ‘Destination Cheltenham’ …

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Unibet to sponsor Cheltenham’s Champion Hurdle until 2028

SBC News Unibet to sponsor Cheltenham’s Champion Hurdle until 2028

Unibet has extended its sponsorship of the Unibet Champion Hurdle for a further five years. The race takes place on the Old Course during the opening day of Cheltenham Festival, with only three companies having sponsored it before. The Kindred Group-owned operator has sponsored the race since 2011, seven years as Stan James before Unibet took over in 2018.  Since …

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Checkd Group receives ‘best-ever engagement’ on ITV7 Cheltenham campaign

SBC News Checkd Group receives ‘best-ever engagement’ on ITV7 Cheltenham campaign

Checkd Group generated over 1 million impressions and 57,390 branded views for its ITV7 video campaign during Cheltenham Festival. For the second year in a row, the company’s core brand division, Checkd Media, produced content for its betting brand The Winners Enclosure (TWE) and the addition of racing content to its Tipster Hub. The company lauded these figures as its …

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OpenBet reports ‘exponential activity’ at Cheltenham Festival 2023

SBC News OpenBet reports ‘exponential activity’ at Cheltenham Festival 2023

OpenBet has revealed that it processed just over half a billion transactions across its sportsbook platform during last week’s Cheltenham Festival. The platform, content and service provider to the sports betting industry explained that the annual four-day national hunt racing meeting produced an ‘exponential’ amount of activity. Highlights amongst OpenBet’s customers included more than 65 million bets being processed and …

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Poppleston Allen: Cheltenham bettors may need payslips amid affordability uncertainty

SBC News Poppleston Allen: Cheltenham bettors may need payslips amid affordability uncertainty

During a big week for UK racing at Cheltenham, gambling licensing law firm Poppleston Allen has warned that bettors might have to undergo affordability checks. Last year, The Jockey Club reported 280,000 attendees over the four-day event, and OpenBet – the platform that took bets for operators such as William Hill, Ladbrokes, Paddy Power, SkyBet and Betfair – processed bets …

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Kyle Brady, FSB: curating the perfect horse racing offering ahead of Cheltenham Festival

SBC News Kyle Brady, FSB: curating the perfect horse racing offering ahead of Cheltenham Festival

Horse racing’s biggest week starts here with more than 200,000 racing fans expected to descend on Cheltenham racecourse this week. And with Constitution Hill tipped as a punters’ favourite, this year’s festival will no doubt be action packed. Ahead of the four-day event, we caught up with FSB’s Head of Trading Risk Kyle Brady about why the Cheltenham Festival is …

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SSG sees 20% rise in betting engagement with Superfeed

SBC News SSG sees 20% rise in betting engagement with Superfeed

Technology, content and media company, Spotlight Sports Group (SSG), has released the results of an independent study into its own in-play content engine – Superfeed. Tested on a UK bookmaker, results showed that 20% of customers added a selection to their bet slip when the in-play content was shown.  The independent study was conducted by LeanConvert and found an 8.24% …

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