Tag Archives: Cheltenham

The British Horseracing Authority (BHA) has released a short film to highlight the welfare measures that are in place at Cheltenham Festival. The video features BHA Head of Equine Regulation, Safety & Welfare, Sally Taylor, and BHA Veterinary Officer, Amy Hawthorn, detailing the pre-race examinations, submission and analysis of medication records as well as the monitoring of horses during and …

Racecourse Media Group (RMG) has announced that RaceiQ metrics have been made available for free to view on www.racingtv.com and Racing TV Apps. Described as ‘revolutionary data’ which offers new tools and insights into how horse racing is accessed, the metrics are available for all British and Irish races. The company hopes that the platform will become a valuable tool …

It’s that time of the year – the Cheltenham Festival is fast approaching, and the industry’s eyes will soon be fixated on the Gloucestershire racecourse to see who will lift the Gold Cup.  To give us a run-down of this racing spectacle, Amelco’s Head of Horse Racing Matt Parr takes a look at how the company is preparing for Cheltenham …

William Hill has been named the new sponsor of the County Handicap Hurdle at Cheltenham Festival. The newly rebranded William Hill County Handicap Hurdle will take place on 14 March 2025, and is saged over an extended two miles on the final day of Jump racing’s Olympics, Gold Cup Day. It has been described as one of the Festival’s most …

BoyleSports has become the official stable partner of Irish racehorse trainer John ‘Shark’ Hanlon. The multi-year collaboration sees the bookmaker gain exclusive access to follow the horse racing hero on his journey to the Cheltenham Gold Cup, as well as several other feature races throughout the 2024/2025 calendar. Sharon McHugh, Head of Communications & Sponsorship, BoyleSports, commented: “In Shark Hanlon …

Spotlight Sports Group (SSG) has partnered with BoyleSports to deliver a custom-built Cheltenham Festival Content Hub. The ‘Destination Cheltenham’ Content Hub will boast key features that the group has reported as ‘highly successful’ in previous iterations – maintaining an immersive experience for users.  Head of B2B Sales at SSG, Daniel Smith, commented: “We’re delighted to undertake our first-ever ‘Destination Cheltenham’ …

Virgin Bet is sponsoring the December Gold Cup in the Christmas Meeting at Cheltenham, as well as the final race on the card that day. The £130,000 Premier Handicap chase, now named the Virgin Bet December Gold Cup, is set to take place this Saturday (16 December), over an extended two and a half miles on the New Course at …

Unibet has extended its sponsorship of the Unibet Champion Hurdle for a further five years. The race takes place on the Old Course during the opening day of Cheltenham Festival, with only three companies having sponsored it before. The Kindred Group-owned operator has sponsored the race since 2011, seven years as Stan James before Unibet took over in 2018.  Since …

Checkd Group generated over 1 million impressions and 57,390 branded views for its ITV7 video campaign during Cheltenham Festival. For the second year in a row, the company’s core brand division, Checkd Media, produced content for its betting brand The Winners Enclosure (TWE) and the addition of racing content to its Tipster Hub. The company lauded these figures as its …

OpenBet has revealed that it processed just over half a billion transactions across its sportsbook platform during last week’s Cheltenham Festival. The platform, content and service provider to the sports betting industry explained that the annual four-day national hunt racing meeting produced an ‘exponential’ amount of activity. Highlights amongst OpenBet’s customers included more than 65 million bets being processed and …