Tag Archives: Cheltenham

Bookmakers celebrate superb results on final day of the Festival

Festival

It was roles reversed on the final day at the Cheltenham Festival after Al Boum Photo’s Gold Cup win saw the bookies take a narrow overall win against a set of revitalised Paddy’s day punters. Stephen Harris, Horse Racing Editor at bettingexpert.com, reflected on a Friday which “loomed under a cloud” for the bookies following an “unprecedented beating” on day three, but …

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Bookmakers in charge after 16/1 Champion hurdle shock

Champion

The bookmakers hit back after a quickfire Willie Mullins double opened proceedings at Cheltenham, with a victory for the unfancied Espoir D’Allen in the Champion Hurdle ensuring a “winning day for the industry” – both on and off the course. Stephen Harris, Horse Racing Editor at bettingexpert.com, said that it was honours “pretty even” heading into the Champion Hurdle – …

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Cheltenham Day One: Finding the ‘edge’ through larger priced contenders

Cheltenham

Stephen Harris, Horse Racing Editor at bettingexpert.com, has highlighted Lalor – running in the 2:10 on the first day at Cheltenham – as just one of the “terrific betting opportunities” for those seeking value away from horses trained by the biggest names in the sport. Harris is providing a full preview on the eve of each day at the Festival, …

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Better Collective Spotlight: Preparing for the biggest week in horse racing

Having described the Cheltenham Festival as “the biggest week in horse racing”, leading igaming affiliate Better Collective will provide its tipster community on bettingexpert.com with the best advice on which horses to bet on, where to bet and how to enjoy the action live. On the eve of the Festival, Joe Ryan, Video Production Lead for Better Collective, breaks down …

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6 of the Best – Abelson Odds’ Jeevan Jeyaratnam

Blonk 6OTB

This week’s 6 of the Best comes from Jeevan Jeyaratnam, Head of Compilation at Abelson Odds, who is to speak at the sixth annual Betting on Football, being held at Stamford Bridge later this month. Continue reading to discover a European footballing atmosphere which “has to be experienced,” a nearly moment in the Chinese Super League and a huge musical dilemma. Best Album  Really hard to …

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Betway boosts racing presence with new brand ambassadors

Online bookmaker Betway has strengthened its horse racing sponsorship portfolio, confirming a deal with Irish trainer Ross O’Sullivan and former jockey Katie Walsh to become brand ambassadors. O’Sullivan, who enjoyed a successful amateur career, riding for Jessica Harrington began training horses in 2011, he will utilise this insight and experience to provide regular updates on the yard with blogs for …

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Winning Post – UK racing puts safety first

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. New Zealand: NZRB – the trouble with monopolies? New Zealand Racing Board’s results to July 2018 demonstrate continued progress online, with 20% growth in customers to 230,000 (nearly 5% of NZ’s population), …

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BHA recommends total riders reduction for Cheltenham races

The British Horseracing Authority (BHA) has recommended cutting the maximum number of runners in races at Cheltenham from 24 to 20 to decrease the amount of fallers at the Festival. This was part of a review into the annual meeting – one of the biggest events on the sports betting calendar – designed to increase the sport’s welfare and subsequently secure its …

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Matchbook strengthens racing sponsorship portfolio

Matchbook Betting Exchange has strengthened its sponsorship portfolio, with two new three-year horse-racing partnerships at Cheltenham and Ascot. The new Cheltenham racing season commences in a week, with Matchbook announcing it will sponsor four races including the £60,000 Matchbook Betting Exchange Handicap Chase. The new sponsorship deal acts as an affirmation of Matchbook’s continued commitment to being a renowned force in …

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Paddy McDermott: SportCaller – Racing coming out on top for retention

SportCaller’s Paddy McDermott (Digital Performance Director) unpacks the rapid rise of free-to-play games, explaining how horse racing is reducing client churn levels and boosting customer value. _____________  The free-to-play value proposition for bookmakers is happily a clear and provable one. Chiefly, the general perception is that they provide the mechanism to acquire players in great numbers at a low cost. …

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