SBC News Voice of the Sports Betting Industry
Smarkets has revealed that last Saturday’s Randox Health Grand National broke the Smarkets record for most trading volume on a single event.
The previous record was set at last year’s National, when a total of £44.5m was traded on the world’s most famous horse race. This time around, the Smarkets exchange had £57.4m of volume across all its National markets, an increase of 29% on 2017.
Smarkets CEO Jason Trost commented: “Once again our platform performed superbly, despite the record volume, while other operators had to restrict users in the build-up and after the big race. Having also released some awesome updates to the platform in recent months, 2018 has been a great year so far.”
The record Grand National volume comes just a few weeks after an extremely successful Cheltenham Festival for Smarkets, when £138m was traded over the festival’s 28 races.
Press Officer at Smarkets, Pascal Lemesre emphasised why he thinks Smarkets continues to be a popular platform for horse racing punters: “I think our focus on great technology, along with strong pricing and liquidity, is why more and more people are choosing to use Smarkets for their betting and trading. The platform has been performing well and with the recent addition of a fresh design and new app, we’ve seen plenty more people signing up to Smarkets.”
Looking ahead he continued: “With more custom comes greater volume, which is always good, but we have to keep releasing exciting and useful updates to stand out from the crowd. It’s already been a great start to 2018 and we’re excited for the next few months in what is a World Cup year.”
