College OTT FloSports secures Gold Cup coverage with HBA Media

Texas-based OTT Platform FloSports.tv (FloSports) is set to significantly increase its international horseracing content after securing a premier package agreement with HBA Media.

The Austin-based streaming service has secured a media package covering international racing’s most valuable events, including the $20 million Saudi Cup, the Dubai Racing World Cup, Cheltenham Festival’s Gold Cup and Australia’s Turf Club’s Golden Slipper race.

FloSports is a specialist OTT platform, which to date has grown its North American audiences by offering exclusive live broadcasts and original content from regional US colligate sports and high school competitions.

In 2019, FloSports reported a 170% growth in new subscribers as its audiences engaged with over 174.7 million minutes of VoD content watched throughout the year, and further broadcasting over 309 million minutes of live streams covering 200,000 youth sports competitions for its subscriber base.

“FloSports is excited to partner with HBA Media on this opportunity,” said Mike Levy, FloSports, Vice President, Global Right Acquisition.

“Horseracing has a massive global audience and has been largely overlooked in the live sports streaming industry. We look forward to bringing this sport and these races to a global audience of horseracing fans.”

HBA Media is a syndicated partner of Racecourse Media Group, allowing the media broker to sell racing content packages to international stakeholders.

“HBA Media is incredibly excited about the future opportunities OTT platforms can offer our clients and global sporting fans,” said Frank Sale, Managing Director of HBA Media.

“This initiative sees the launch our first-ever OTT content partnership in America, albeit only short-term, and reinforces our commitment to leveraging new media platforms to unlock the considerable value that we believe premium horseracing content carries.”

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