Novibet enhances racing muscle with Press Association data provisions

CIS market bookmaker Novibet has moved to significantly enhance its horseracing provisions, entering a live-data and content partnership with the Press Association (PA).

The live data agreement will enable Novibet to enhance its UK and Ireland racing markets, with PA insights, racecards, form guides and in-depth statistics for hundreds of races taking place each month.

Updating stakeholders, Hassan Ghalayini, Novibet’s country manager, said: “We have invested heavily into growing our horse racing product over the past few months and this deal with the Press Association ensures Novibet’s customers now have access to the best horse racing coverage across the UK and Ireland.”

Moving forward, PA data will allow Novibet trading teams to enhance their market offering for key UK race meetings such as Plumpton, Newmarket and Chepstow and UK racing’s marquee events The Cheltenham Festival, Royal Ascot and Grand National

Backing Novibet as a new customer, Richard Store, commercial manager for racing and sports betting at Press Association, stated: “PA are very happy to be working with Novibet. We see them as a very exciting brand and expect them to see good results from the horse racing product they have built. We look forward to working closely with them in the future.”

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