SBC News Voice of the Sports Betting Industry
Playtech and Ladbrokes Coral have enhanced their burgeoning relationship, with its new built-in bet slip the “first ever sports solution directly integrated into live casino”.
The omni-channel firms new offering will allow customers to follow live odds and action without leaving tables, and will feature roulette operated by sports trained dealers – who are to also provide match commentary for the remaining World Cup game.
Kevin Kilminster, Head of Live Casino Innovation for Playtech, stated: “The new Ladbrokes Coral integrated bet slip is a significant step forward for the live casino experience. Sports fans no longer have to choose between playing roulette and keeping up-to-date with the big events.
“With everything they need to place sports bets fully incorporated into the live studio, it’s a more convenient and engaging experience for the players. This is the first time any provider has delivered a full solution to bring an operator sportsbook offering into the live casino client. Owing to our unique omni-channel capabilities, Playtech is best placed to deliver this type of premium experience for operators.”
Developed with a mobile first approach, available 24/7 and featuring a fully tailored studio, it is detailed that players will enjoy a seamless experience across all devices.
Antonio Ruggeri, Live Casino Product Manager for Ladbrokes Coral, concluded: “Following the highly successful launch of Cheltenham Roulette last year, we’re delighted to be partnering with Playtech again to launch the industry’s first fully integrated bet slip.
“This technology adds a brand-new dimension to our live offering, and is a great opportunity for players who enjoy sports betting to try out the live casino environment without missing out on any of the action. We’re confident the new bet slip will get a great reaction from players during the World Cup and beyond.”
This is the latest sports and live casino crossover developed by the two parties, following the creation of Cheltenham Festival themed roulette room, featuring live streaming of all races, for the Coral brand last year.
