Nigerian operators Vbetnow and Konfambet will be offering a white label gambling service through STM Gaming, BtoBet’s Certified Partner for Africa. Focusing on delivering an enhanced user experience to its players, the operators will be delivering a diverse portfolio of live sports events, online and live casino, jackpots, special bets and virtuals. It comes just two months after STM Gaming, …
Read More »
BtoBet believes it has “unlocked the potential for each distinct bookmaker to create their own individual player experience” as it unveils a major upgrade to its sportsbook platform. Individual operators working with BtoBet now have the freedom to differentiate key interface elements – especially from a mobile perspective – such as front-end visualisations, side menus, and the way that the …
Read More »
Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was BtoBet, represented by its Chairman Alessandro Fried. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …
Read More »
In a relatively short time span the European market has become a saturated environment for operators, who routinely face big challenges with regards to player acquisition, retention and churn. All this whilst keeping in mind that the vast majority of betting sites offer essentially the same odds, bet types and markets. Therefore, personalization is a must to mitigate these challenges, …
Read More »
STM Gaming, the first partner of the ‘White Label Certification Program’ from BtoBet, has struck the latest in a series of African-based partnerships with Ugandan operator Innobet. Operators across Uganda, Kenya, Nigeria, Tanzania, Chad, Guinea and Namibia, amongst other countries, are going live this year through “a lite and simplified version” of the BtoBet igaming platform. Innobet will provide its players …
Read More »
African countries combine to form an “interesting betting market” that is marked by an “exponential growth” in technology, according to a new industry report from BtoBet. ‘Francophone Handbook: Augmenting user experience through tailored content‘, provides operators with essential data and statistics for the region’s 26 countries in regards to internet and smartphone penetration, mobile internet usage, the local population’s access …
Read More »
BtoBet has launched a new portfolio of dedicated content for the African market focused on sportsbook, virtual sports, novelty bets and casino. The company’s Chief Marketing Officer Sabrina Soldà said that this new content had been designed to present local players with a more customised and tailored betting experience. “There is a general misconception that the challenges in Africa from …
Read More »
Many still deem the Africa gambling market to be in its early steps despite the ever increasing presence of established operators across the local regions. East Africa is one of the continent’s most bustling scenarios under this aspect. So, how can operators reap the benefits that the region has to offer? BtoBet has produced a new report to explain some …
Read More »
Industry-tailored platform supplier BtoBet has become a beneficiary of the Logrand Entertainment Mexico and Ainsworth Technology LATAM strategic partnership. Expanding its existing relationship, Logrand and Ainsworth will launch new Mexican online gambling property – ‘Mustang Money’ – powered by BtoBet’s next generation Neuron Gaming platform. Moving to enhance its digital profile last November, Logrand announced the launch of its first …
Read More »
US-based social casino High 5 Games (H5G) will present its players with targeted real money online content after securing a new partnership with BtoBet. H5G, which holds a strong presence in the social casino space with over 17 million downloads worldwide, will use BtoBet – and specifically the firm’s Neuron Gaming platform – to boost its footprint in the real …
Read More »
SBC News Voice of the Sports Betting Industry