BtoBet CEO Alessandro Fried believes that operators risk becoming merely a franchise of their platform provider if they take an off-the-shelf product with a prescribed user experience. Fried said that it does not make sense from a business point of view for an operator to opt to deliver the exact same user interface (UI) and user experience (UX) to many …
Read More »
South Africa (SA) is deemed by many industry experts as the greatest opportunity when it comes to the gambling industry in Africa. The country is, according to BtoBet Chairman Alessandro Fried, way ahead of its neighbours in terms of technological infrastructure. All factors are indicating that should the country introduce a legal framework and regularise its online market, the chances …
Read More »
The concept of a tournament hosted by multiple countries across Europe bodes well for the sports betting industry, writes BtoBet Chairman Alessandro Fried. However, bookmakers are facing significant challenges, primarily in terms of compliance. Compliance was a key focus in our recent industry report ‘The Euro 2020 Challenge: Retaining your market share’, as well as the unique opportunity to increase …
Read More »
Euro 2020 is set to be the biggest yet, writes BtoBet Chairman Alessandro Fried. In fact, with more than one nation hosting, a high level of excitement across Europe is almost guaranteed. This excitement is set to have a ripple effect on the sports betting industry, with bookmakers expecting the thrill surrounding the continent’s biggest football tournament to translate itself …
Read More »
BtoBet is pushing on with its plans for Euro 2020 – a perfect “hunting ground” for player acquisition and revival – by providing bookmakers with a boosted sports betting package including more options for betting on star players and their statistics. This package, said the industry supplier, has been designed to reflect today’s punters want for more data and analytical …
Read More »
Nigerian operators Vbetnow and Konfambet will be offering a white label gambling service through STM Gaming, BtoBet’s Certified Partner for Africa. Focusing on delivering an enhanced user experience to its players, the operators will be delivering a diverse portfolio of live sports events, online and live casino, jackpots, special bets and virtuals. It comes just two months after STM Gaming, …
Read More »
BtoBet believes it has “unlocked the potential for each distinct bookmaker to create their own individual player experience” as it unveils a major upgrade to its sportsbook platform. Individual operators working with BtoBet now have the freedom to differentiate key interface elements – especially from a mobile perspective – such as front-end visualisations, side menus, and the way that the …
Read More »
Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was BtoBet, represented by its Chairman Alessandro Fried. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …
Read More »
In a relatively short time span the European market has become a saturated environment for operators, who routinely face big challenges with regards to player acquisition, retention and churn. All this whilst keeping in mind that the vast majority of betting sites offer essentially the same odds, bet types and markets. Therefore, personalization is a must to mitigate these challenges, …
Read More »
STM Gaming, the first partner of the ‘White Label Certification Program’ from BtoBet, has struck the latest in a series of African-based partnerships with Ugandan operator Innobet. Operators across Uganda, Kenya, Nigeria, Tanzania, Chad, Guinea and Namibia, amongst other countries, are going live this year through “a lite and simplified version” of the BtoBet igaming platform. Innobet will provide its players …
Read More »
SBC News Voice of the Sports Betting Industry