SBC News Voice of the Sports Betting Industry
BtoBet has hired Freddie Bowring to its senior management team as Vice President of Sales, playing a key role in its growth and development strategy.
The new hire will hold responsibility for ‘core sales,’ building strategic partnerships and networking with potential customers, as the company aspires to maintain focus on recent progress.
Part of international betting and gaming B2B supplier Aspire Global, which was itself acquired by NeoGames earlier this year, BtoBet has secured partnerships with the likes of William Hill, Betfair, Intralot and PremierBet.
Bowring remarked: “I’m extremely grateful for the opportunity and excited to join such a strong team. BtoBet’s sportsbook platform is renowned for its flexibility and cutting-edge technology which make it one of the market’s leading solutions.
“I am eager to build on the solid foundation that has been developed over the last years, and to support the company’s strategy to maintain its leadership role in its core markets whilst expanding into new market opportunities. I look forward to the new challenges and milestones to reach together.”
He joins the firm from IMG Arena, where he filled ‘various senior leadership positions’ and finished his five year tenure at the firm in the capacity of Sales Director of the EMEA and APAC regions.
BtoBet believes that the addition of Bowring to its sales team will ‘further complement the company’s rapid growth’ – notable developments for the sportsbook platform this year have included a five-year extension of its deal with SOJOGO.
The group’s operations over the past year have played a key role in Aspire Global – and by extension NeoGames – positive financial trading, with the former recording an 8% increase in revenue to $48.5m.
Dima Reiderman, BtoBet Managing Director, said: “I am thrilled to have Freddie on board. His experience, knowledge of the sports betting landscape and deep understanding of its challenges and opportunities will help us increase our presence on a global level.
“We are fully confident that he will be able to help the largest global brands capitalise on our technology. Freddie’s appointment also indicates that BtoBet intends to continue boosting its leadership team by hiring the best talent available across the betting vertical.”
