SBC News Voice of the Sports Betting Industry
BtoBet‘s omni-channel betting partnership with SOJOGO, the global arm of Portuguese National Lottery Santa Casa da Misericórdia de Lisboa, has launched in Mozambique.
The partnership focuses on a rollout of BtoBet’s Neuron 3 sportsbook and turnkey solution for SOJOGO in the east African country, supporting the operator’s online and retail activity.
This includes the launch of a new online betting and gaming site for the operator, Placard.co.mz, backed by BtoBet’s trading and risk management solutions.
Alcinda Santiago, General Director of SOJOGO, said: “We look forward to generating exceptional results together, and I am positive that BtoBet’s best-in-class technology and broad expertise will contribute greatly to our success.”
The partnership between BtoBet and SOJOGO was first announced last August, with initial details revealing that the B2B sportsbook supplier would provide omnichannel proprietary betting technology.
BtoBet has set out objectives of supporting an enhanced performance and risk optimisation for both SOJOGO’s business and its players.
The initial agreement was reached shortly after BtoBet was incorporated into NeoGames brand portfolio, after the latter acquired the B2B firm’s parent company Aspire Global last summer. NeoGames itself has been a long standing partner of Portugal’s National Lottery.
Pedro Monteiro, Placard.co.mz Manager of Santa Casa Global, remarked: “We are looking forward to offering the widest range of products and markets to our player base, and I am sure that BtoBet will be a great asset to evolve our online and retail offerings.”
Ahead of today’s announcement, it was revealed yesterday that NeoGames had agreed to be purchased by Aristocrat Gaming, with plans to delist from the NASDAQ stock exchange and join the ASX-listed firm, complete with its full range of brands including BtoBet.
Dima Reiderman, Managing Director of BtoBet, said: “We are delighted to go live with SOJOGO in Mozambique and we are looking forward in propelling their sports offering thanks to what we truly believe to be a market leading solution.
“BtoBet is rapidly becoming recognised as the sportsbook technology partner of choice for global leaders in the igaming industry, and we are more determined than ever to work alongside lotteries to deliver quality and robust sports betting products and services.”
