Tag Archives: boylesports

BoyleSports agrees takeover of William Hill’s NI portfolio

Irish bookmaker BoyleSports is set to significantly expand its Northern Ireland retail footprint after agreeing to acquire William Hill’s entire NI betting shop portfolio. BoyleSports, Ireland’s second-largest bookmaker, will takeover William Hill’s 33 betting shops located throughout Northern Ireland, increasing its NI retail portfolio to 39 premises. The sale sees William Hill governance continue its restructure of the firm’s retail …

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Four more sign turnover-based streaming and data deal with ATR

BetVictor, Betway, BoyleSports and Unibet have joined Betfred in signing a turnover based streaming and data deal with At The Races (ATR), which will begin in January 2020. The agreement will cover the delivery of streaming and raceday data, which ATR sells as a licensee for its racecourse rights holders across the platform’s UK horseracing content. Under the terms of …

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Bruce Betting buyout sees BoyleSports expand home network

BoyleSports, Ireland’s second-biggest bookmaker has moved to expand its home market retail capacity acquiring outright the betting shop properties of independent operator Bruce Betting. Operating since 1977, Bruce Betting maintains a retail portfolio of 18 betting shops located within the counties of Dublin, Wicklow, Kildare and Westmeath. During 2018, Thomas Byrne Managing Director of Bruce Betting, urged Irish Finance Minister …

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BoyleSports shows support for Responsible Gambling Week

Irish independent bookmaker BoyleSports has shown its support for this year’s Responsible Gambling Week, a cross-industry campaign which will focus on triggering a national conversation about what it means to gamble responsibly. The campaign, which is set to run from 7-13 November, brings together both British and Irish bookmakers to raise awareness of responsible gambling initiatives. #RGWeek19 is set to …

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Irish bookies to receive tax relief under 2020 budget

Announced as part of the Irish financial budget for 2020, bookmakers are set to receive a  €50,000 a year relief from the 2 per cent tax levied on betting in the Republic which is hoped will support the country’s independent bookmaking sector.  Minister for Finance Paschal Donohoe confirmed yesterday that bookmakers across the Republic will not be subject to tax …

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Boylesports to strengthen UK presence with further acquisitions

Boylesports is in talks to complete its second phase of UK acquisitions, which is hoped to strengthen the Irish independent bookmaker’s presence outside of Ireland.  The gambling operator had previously taken over 13 betting shops in the Midlands area earlier this year after acquiring the Wilf Gilbert chain of stores, however Boylesports has since confirmed that it is in talks …

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Conor Gray: Boylesports ready for UK breakthrough

Speaking to The Sunday Times, Conor Gray Chief Executive of Boylesports has outlined the firm’s UK retail ambitions, as Ireland’s second-biggest bookmaker faces home market adjustments. Operating 254 betting shops within Ireland, Gray reveals that the doubling of betting tax duties to 2% of gross turnover, ‘will whip €10 million off Boylesports bottom line’. Facing a new Irish tax regime, …

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BoyleSports secures Birmingham City sponsorship deal

In its biggest sponsorship deal in over a decade, Birmingham City Football Club has named BoyleSports as its new principal partner until the end of the 2020/21 season. The new agreement will see Ireland’s largest independent bookmaker’s logo displayed on the front of the men’s team playing kit and replica shirts, replacing the current 888Sport logo from the most recent …

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Boylesports enters UK retail scene with Midlands acquisition

As the UK retail betting scene contracts, Irish independent bookmaker Boylesports is fulfiling its long-term corporate ambition of entering the market with the acquisition of Midlands bookmaker Wilf Gilbert. Ireland’s second largest betting firm has agreed to acquire UK independent bookmaker Wilf Gilbert’s thirteen retail betting properties, however the two firms are keeping mum on the money involved, only citing an ‘undisclosed sum’ . …

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BoyleSports backs Shamrock Rovers’ League of Ireland ambitions

BoyleSports has stated its commitment to improving Irish football standards and grassroots initiatives securing a betting partnership with Tallaght (South Dublin) football team Shamrock Rovers FC. For the remainder of the 2019 League of Ireland Premier Division season, the BoyleSports brand will feature on the Shamrock’s match-day sleeves. Having won five League of Ireland championships, Shamrock Rovers is considered one …

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