Tag Archives: boylesports

BoyleSports: A refined horse racing relationship and navigating Irish regulatory change

SBC News BoyleSports: A refined horse racing relationship and navigating Irish regulatory change

Vlad Kaltenieks, CEO of BoyleSports, outlines the operator’s strategic vision to enhance fan engagement in horse racing, potential challenges or opportunities arising from the new Irish regulatory Bill and the overall importance of the sport in the country. SBC: Is horse racing BoyleSports’ primary sports sponsorship focus in Ireland or does it form part of a multi-dynamic marketing strategy?   VK: …

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Playtech nets 2028 extension to Boylesports partnership

SBC News Playtech nets 2028 extension to Boylesports partnership

Playtech Plc has announced the early extension of its exclusive online gambling solutions supplier agreement with BoyleSports. As revealed this morning, the London Stock Exchange-listed technology group will continue to serve as the principal online sports betting and casino solutions provider to BoyleSports until 2028. BoyleSports, known as Ireland’s second-biggest gambling firm, has announced the early renewal of its agreement …

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SSG and BoyleSports introduce ‘Destination Cheltenham’ Content Hub

UK Tote saddles up for ‘Journey to Cheltenham’

Spotlight Sports Group (SSG) has partnered with BoyleSports to deliver a custom-built Cheltenham Festival Content Hub. The ‘Destination Cheltenham’ Content Hub will boast key features that the group has reported as ‘highly successful’ in previous iterations – maintaining an immersive experience for users.  Head of B2B Sales at SSG, Daniel Smith, commented: “We’re delighted to undertake our first-ever ‘Destination Cheltenham’ …

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BoyleSports and HRI agree sponsorship deal on Summer Series

ARC finalises Vermantia acquisition

Irish bookmaker BoyleSports has renewed its deal with HRI Racecourses for the sponsorship rights of the Irish Grand National.  The partnership will run until 2027, taking the length of the collaboration between the two entities to a total of 13 years.  Thanks to the new arrangements, the Irish Grand National will accumulate a total prize fund of €500,000, which makes …

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BoyleSports renews Fantasy5 FTP game powered by 20SHOTS

SBC News BoyleSports renews Fantasy5 FTP game powered by 20SHOTS

Sports betting games studio 20SHOTS has announced that BoyleSports has renewed terms to offer its flagship Fantasy5 free-to-play (FTP) game for a new football season.  The renewal comes after BoyleSports successfully integrated the FTP fantasy football game for last year’s Premier League season. BoyleSports launched its new offering of Fantasy5 on 3 August, made available to its customers in the …

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BoyleSports: M&A one of several strands to growth but not central

BoyleSports Oldham

BoyleSports has been betting big on the UK retail sector with its most recent shop opening last week in Edmonton, but grander moves were made in Greater Manchester earlier this year with the acquisition of local chain Lewis Bet. Lee Otter, BoyleSports’ Director of Property and Development, offered exclusive insights into the company’s Mancunian venture. As a thriving city, Manchester …

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BoyleSports extends legacy sponsorship of Irish Greyhound Derby

SBC News BoyleSports extends legacy sponsorship of Irish Greyhound Derby

BoyleSports has reached an agreement with Rásaíocht Con Éireann (RCÉ) / Greyhound Racing Ireland (GRI) to extend its sponsorship of the Irish Greyhound Derby for an additional three years up to 2026. The announcement was made yesterday at the launch of the 2023 BoyleSports Irish Greyhound Derby at Ireland’s premier greyhound stadium, Shelbourne Park, in Dublin. The new sponsorship agreement …

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BoyleSports continues to back retail with Stevenage Old Town opening

SBC News BoyleSports continues to back retail with Stevenage Old Town opening

BoyleSports has announced that it has opened another UK-based shop – in Stevenage Old Town. The Ireland-founded group has explained how it is ‘enhancing the town centre’ with the betting brand, along with offers and customer facilities. Dan Robinson, Retail Machine Manager UK and NI at BoyleSports, said on LinkedIn: “This one is by far the best Betting Shop in …

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BoyleSports returns to Down Royal with Summer Festival sponsorship

SBC News BoyleSports returns to Down Royal with Summer Festival sponsorship

BoyleSports has announced a sponsorship agreement for the Summer Festival of Racing at Down Royal Racecourse in a three-year deal. The Irish bookmaker will gain exclusive naming rights to two celebrated races at the Summer Festival, as well as title sponsorship and branding of the full race card at the Down Royal Race Evening on 2 June. Sharon McHugh, Head …

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BoyleSports hires Vlad Kaltenieks as CEO amid takeover rumours

BoyleSports

Vlad Kaltenieks has announced his new role as the CEO of BoyleSports, taking leadership of the Irish bookmaker at a potentially pivotal moment for its commercial future.  An industry veteran, Kaltenieks has held positions at William Hill and Betsson Group, working as Global Director of Data, Analytics and Digital (UK Online & Retail, Int and US) at the former and …

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