Tag Archives: boylesports

Interest in William Hill retail divisions remains after 888 acquisition

As this morning 888 Holdings is declared the winning bidder of Caesar Entertainment’s auction of William Hill’s non-US assets – uncertainty remains as to the future of the heritage bookmaker’s retail unit and how it will reshape betting’s presence on the high-street.   The deal will enable 888 to quadruple its market share, becoming the third-largest group operator in the UK …

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BoyleSports extends Wolves deal to ‘reinforce commitment’ to UK expansion

BoyleSports has moved to enhance its marketing and branding in the UK sports betting market by renewing its existing partnership with Wolverhampton Wanderers FC. The extension of the sponsorship agreement will see the Drogheda-based bookmaker continue to operate as the official Molineux betting partner of the West Midlands club for the 2021/22 Premier League season. This comes with a range …

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William Hill updates Racing Post displays to initiate digital transition

William Hill has updated its retail betting shop displays, as the operator continues to make the transition from paper to digital signage of Racing Post content. By implementing the Racing Post Digital Betting Shop Display (BSD), the heritage bookmaker aims to provide its customers with UK and Irish horse racing and greyhound information and updates in an ‘interactive’ and ‘easy …

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BoyleSports enhances UK and Ireland marketing with Newcastle Utd deal

BoyleSports has become the new UK & Ireland betting partner of Newcastle United FC, strengthening its brand visibility and marketing to football fans on both sides of the Irish Sea. The operator, which is active in both the UK and Ireland sports wagering markets, will gain exposure from branded betting terminals installed at the Magpies’ 52,305 St James Park stadium …

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Former F1 team manager Eddie Jordan to lead $1bn bid for OpenBet

Eddie Jordan, the Irish businessman who made his name in Formula One management and analysis, is leading a $1 billion bid for Scientific Games’ OpenBet sports betting division, according to The Currency. The planned takeover was reportedly confirmed by former Australian Formula One racing driver Mark Webber in an Instagram post, describing the development as ‘a mega acquisition in gaming’. …

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BoyleSports installs interactive Racing Post displays

BoyleSports has begun its transition from a print-to-digital after installing the new interactive Racing Post Digital Betting Shop Display (BSD) at its Drogheda shop.  The digitally-led betting shop will now feature 10 interactive screens that showcase Racing Post horse racing and greyhound data, as well as a number of new screens and self-service betting terminals (SSBTs). Michael Simpkin, Head of …

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BoyleSports hungry for the retail cuts of William Hill sell-off

BoyleSports is monitoring William Hill developments closely, as the Dundalk betting group eyes executing its long-mooted UK expansion by acquiring ‘some-or-all’ of William Hill’s retail portfolio. Led by new chief executive, Mark Kemp, BoyleSports joins a raft of competitors eyeing William Hill offcuts – as UK and European assets will not be maintained by new owner Caesars Entertainment who completed …

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BoyleSports recruits Natalie Sawyer as media lead for Euro 2020

Sports broadcaster and journalist Natalie Sawyer has joined Irish bookmaker BoyleSports as a brand ambassador ahead of this summer’s 2020 UEFA European Championships. In her new role, the former Sky Sports host will provide video content featuring previews and reaction throughout the tournament across BoyleSports’ social media channels and on the BoyleSports blog. She joins former England and Liverpool captain …

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BoyleSports boosts stats portfolio with STATSCORE widgets

STATSCORE has agreed to supply its StatsWidgets, LivematchPro and PrematchPro widgets to BoyleSports in a deal which will help the Irish bookmaker elevate the overall betting experience. By adding the LivematchPro and PrematchPro widgets, BoyleSports can drive additional engagement, while also providing historical data prior to the event – thus enabling punters to make informed decisions about their bets. David …

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