The increasing cost of user acquisition has proven to be a critical pain point for many across the sports betting ecosystem, with the addition of FTDs proving to be an increasingly challenging and costly exercise. In the concluding portion of a latest SBC News roundtable, the role of personalisation in acquisition and retention, as well as how the industry can …
Read More »
The increasing cost of user acquisition has proven to be a critical pain point for many across the sports betting ecosystem, with the addition of FTDs proving to be an increasingly challenging and costly exercise. In a two-part SBC News roundtable special, a quartet of industry experts will share their insights on the current state of user acquisition in the …
Read More »
BoyleSports has formed a deal with Limerick Racecourse to become the title sponsor of The Munster National. The agreement will see the Irish operator work with the two-day October racing festival – which features the newly branded BoyleSports Munster National – until 2028. Sharon McHugh, Head of PR & Sponsorship at BoyleSports, commented: “We are delighted to partner with Limerick …
Read More »
BoyleSports has upped the prize pot for the Best Turned Out horse at the Irish Grand National to €1,000. As the title sponsor of the competition held at the Fairyhouse track, BoyleSports has said that it looks to use the occasion to ‘recognise the hard work put in by stable staff year in, year out’. Sharon McHugh, Head of PR …
Read More »
BoyleSports has become the official stable partner of Irish racehorse trainer John ‘Shark’ Hanlon. The multi-year collaboration sees the bookmaker gain exclusive access to follow the horse racing hero on his journey to the Cheltenham Gold Cup, as well as several other feature races throughout the 2024/2025 calendar. Sharon McHugh, Head of Communications & Sponsorship, BoyleSports, commented: “In Shark Hanlon …
Read More »
Vlad Kaltenieks, CEO of BoyleSports, outlines the operator’s strategic vision to enhance fan engagement in horse racing, potential challenges or opportunities arising from the new Irish regulatory Bill and the overall importance of the sport in the country. SBC: Is horse racing BoyleSports’ primary sports sponsorship focus in Ireland or does it form part of a multi-dynamic marketing strategy? VK: …
Read More »
Playtech Plc has announced the early extension of its exclusive online gambling solutions supplier agreement with BoyleSports. As revealed this morning, the London Stock Exchange-listed technology group will continue to serve as the principal online sports betting and casino solutions provider to BoyleSports until 2028. BoyleSports, known as Ireland’s second-biggest gambling firm, has announced the early renewal of its agreement …
Read More »
Spotlight Sports Group (SSG) has partnered with BoyleSports to deliver a custom-built Cheltenham Festival Content Hub. The ‘Destination Cheltenham’ Content Hub will boast key features that the group has reported as ‘highly successful’ in previous iterations – maintaining an immersive experience for users. Head of B2B Sales at SSG, Daniel Smith, commented: “We’re delighted to undertake our first-ever ‘Destination Cheltenham’ …
Read More »
Irish bookmaker BoyleSports has renewed its deal with HRI Racecourses for the sponsorship rights of the Irish Grand National. The partnership will run until 2027, taking the length of the collaboration between the two entities to a total of 13 years. Thanks to the new arrangements, the Irish Grand National will accumulate a total prize fund of €500,000, which makes …
Read More »
Sports betting games studio 20SHOTS has announced that BoyleSports has renewed terms to offer its flagship Fantasy5 free-to-play (FTP) game for a new football season. The renewal comes after BoyleSports successfully integrated the FTP fantasy football game for last year’s Premier League season. BoyleSports launched its new offering of Fantasy5 on 3 August, made available to its customers in the …
Read More »
SBC News Voice of the Sports Betting Industry