Tag Archives: boylesports

BoyleSports secures Birmingham City sponsorship deal

In its biggest sponsorship deal in over a decade, Birmingham City Football Club has named BoyleSports as its new principal partner until the end of the 2020/21 season. The new agreement will see Ireland’s largest independent bookmaker’s logo displayed on the front of the men’s team playing kit and replica shirts, replacing the current 888Sport logo from the most recent …

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Boylesports enters UK retail scene with Midlands acquisition

As the UK retail betting scene contracts, Irish independent bookmaker Boylesports is fulfiling its long-term corporate ambition of entering the market with the acquisition of Midlands bookmaker Wilf Gilbert. Ireland’s second largest betting firm has agreed to acquire UK independent bookmaker Wilf Gilbert’s thirteen retail betting properties, however the two firms are keeping mum on the money involved, only citing an ‘undisclosed sum’ . …

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BoyleSports backs Shamrock Rovers’ League of Ireland ambitions

BoyleSports has stated its commitment to improving Irish football standards and grassroots initiatives securing a betting partnership with Tallaght (South Dublin) football team Shamrock Rovers FC. For the remainder of the 2019 League of Ireland Premier Division season, the BoyleSports brand will feature on the Shamrock’s match-day sleeves. Having won five League of Ireland championships, Shamrock Rovers is considered one …

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Year in Review: Technology accelerates industry’s evolution

It was a year of firsts for operators, as technological advances provided a platform for innovation to improve the overall betting experience. The year saw the creation of new betting platforms, the introduction of cryptocurrencies and blockchains as well as the development of instant withdrawal capacities for Irish bookmakers. For the first time, FIFA rolled out the tournament-wide use if …

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Undaunted Boylesports to establish UK northern profile in 2019

Whilst all UK bookmakers undertake major adjustments to their retail portfolios in 2019, countering FOBTs reduction impacts, Irish bookmaker Boylesports is reported to be preparing for its UK highstreet debut. The Irish Examiner reports that Dundalk-based Boylesports, Ireland’s second largest retail bookmaker is the final stages of acquiring a number of independent bookmakers located in northern Britain. Ever since 2014, …

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Boylesports claims ‘Irish First’ with new instant withdrawals capacity

Boylesports has announced the launch of its ‘Same Day Withdrawals’ capabilities, stating that it has become ‘Ireland’s first bookmaker’ to process instant e-payments transactions. Updating its online customers, Boylesports details that instant pay-out options are now available through Visa Debit cards for customers who bank at AIB, Bank of Ireland and Permanent TSB. ‘Same Day Withdrawals’ allows BoyleSports’ customers to …

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Finance Minister confirms review of Irish betting tax

According to the Times, the Irish Finance Minister Paschal Donohoe has confirmed a decision to review plans to double betting tax, after warnings from Irish Bookmakers Association (IBA) that the move would lead to significant job losses. The decision means there is likely to be a delay to the potential tax hike, which were due for implementation at the commencing …

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Ireland’s tax double sees Boylesports warn staff of job losses

Boylesports, Ireland’s second largest bookmaker, has warned its staff that jobs are at risk following the government’s decision to double the nation’s betting revenue tax to 2%. Last week, Ireland’s Minister of Finance Paschal Donohoe delivered a damaging budget for industry stakeholders, implementing higher taxes on retail and digital betting verticals. Dundalk-headquartered Boylesports, which operates 250 betting shops across Ireland, …

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Virtual Grand National available with BoyleSports and Ladbrokes Coral

Virtual Grand National

BoyleSports and Ladbrokes Coral are the first operators to stream Inspired Entertainment’s Virtual Grand National, as well as its Virtual Grand National Race of Champions. Set to be broadcast on Friday April 13 at 8pm on ITV4, the Virtual Grand National is to be presented as a dedicated channel of content, “allowing for a unique virtual racing experience as 40 …

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Industry in need of ‘Bonus Therapy’ ahead of Russia 2018  

As betting sign-up bonuses and bonus-led customer incentives have come under increased scrutiny from gambling regulators. How are operators adjusting to new demands on promotional transparency, and will bonuses be replaced as a customer acquisition/marketing tool? Florian Guede Chief Marketing Officer of mybet states that bonuses have now become ‘a costly game of chicken, between operators and their customers’, which …

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