Tag Archives: boylesports

BoyleSports closes Irish retail estate in response to COVID-19

In line with the Irish government’s social-isolation policy due to COVID-19, independent bookmaker BoyleSports has confirmed that it will be closing its entire retail estate across the Republic of Ireland. The closure, which will impact 278 retail shops, will come into effect from 8pm on 18 March, and will remain in effect until after 29 March, at the earliest. Conor …

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Countdown to Cheltenham: Wednesday racecard ‘not a worry at the moment’ says BoyleSports

With only a few days left in the Countdown to Cheltenham, SBC has continued to question the betting industry’s major operators on what to expect at the four day event. Speaking to Leon Blanche, Head of Communications at BoyleSports, he explained why the Irish bookmaker has held off ‘on going Non Runner No Bet’, and how promotional offers are helping …

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BoyleSports upgrades retail displays with Scientific Games ‘Promote’

BoyleSports has continued the revamp of its in-store betting experience by upgrading its betting shop monitors with the Scientific Games’ ‘Promote’ screen management solution. Designed to better inform punters on betting shop content and upcoming events, the Promote display management solution will allow betting shop management to present sports data in a sleek and intuitive manner. BoyleSports retail management tested Scientific Games’ …

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BoyleSports extends sponsorship of the Irish Grand National

Irish independent bookmaker BoyleSports has extended its sponsorship agreement for the Irish Grand National, renewing the deal for a further four years. The independent bookmaker has sponsored the race at Fairyhouse Racecourse since 2014, with this year’s edition celebrating the 150th anniversary of the track. Leon Blanche, Head of Communications at BoyleSports, commented: “BoyleSports are really proud to sponsor such …

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BoyleSports agrees takeover of William Hill’s NI portfolio

Irish bookmaker BoyleSports is set to significantly expand its Northern Ireland retail footprint after agreeing to acquire William Hill’s entire NI betting shop portfolio. BoyleSports, Ireland’s second-largest bookmaker, will takeover William Hill’s 33 betting shops located throughout Northern Ireland, increasing its NI retail portfolio to 39 premises. The sale sees William Hill governance continue its restructure of the firm’s retail …

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Four more sign turnover-based streaming and data deal with ATR

BetVictor, Betway, BoyleSports and Unibet have joined Betfred in signing a turnover based streaming and data deal with At The Races (ATR), which will begin in January 2020. The agreement will cover the delivery of streaming and raceday data, which ATR sells as a licensee for its racecourse rights holders across the platform’s UK horseracing content. Under the terms of …

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Bruce Betting buyout sees BoyleSports expand home network

BoyleSports, Ireland’s second-biggest bookmaker has moved to expand its home market retail capacity acquiring outright the betting shop properties of independent operator Bruce Betting. Operating since 1977, Bruce Betting maintains a retail portfolio of 18 betting shops located within the counties of Dublin, Wicklow, Kildare and Westmeath. During 2018, Thomas Byrne Managing Director of Bruce Betting, urged Irish Finance Minister …

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BoyleSports shows support for Responsible Gambling Week

Irish independent bookmaker BoyleSports has shown its support for this year’s Responsible Gambling Week, a cross-industry campaign which will focus on triggering a national conversation about what it means to gamble responsibly. The campaign, which is set to run from 7-13 November, brings together both British and Irish bookmakers to raise awareness of responsible gambling initiatives. #RGWeek19 is set to …

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Irish bookies to receive tax relief under 2020 budget

Announced as part of the Irish financial budget for 2020, bookmakers are set to receive a  €50,000 a year relief from the 2 per cent tax levied on betting in the Republic which is hoped will support the country’s independent bookmaking sector.  Minister for Finance Paschal Donohoe confirmed yesterday that bookmakers across the Republic will not be subject to tax …

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Boylesports to strengthen UK presence with further acquisitions

Boylesports is in talks to complete its second phase of UK acquisitions, which is hoped to strengthen the Irish independent bookmaker’s presence outside of Ireland.  The gambling operator had previously taken over 13 betting shops in the Midlands area earlier this year after acquiring the Wilf Gilbert chain of stores, however Boylesports has since confirmed that it is in talks …

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