Tag Archives: betway

This Saturday saw Betway celebrate its 4,000th individual sponsorship of UK and Irish horse racing fixtures.  The milestone event was marked by the online bookmaker sponsoring its self-branded “Betway 4000 Race Sponsorship” handicap at the Wolverhampton Racecourse at 7.15 PM. The race featured Betway closing the final leg of its free-to-play racing game ‘4 To Win’, that featured a bonus …

Betway has announced its sponsorship of the 2022 and 2023 editions of The Rio Open, becoming the tennis tournament’s premium betting partner. The new collaboration sees the Super Group-owned brand gain association rights as well as courtside branding throughout the competition. Anthony Werkman, CEO of Betway, noted: “Adding to our already enviable existing portfolio of tennis sponsorships, we’re delighted to …

Super Group has lauded the social responsibility focus of its marketing efforts, applied across all the football sponsorship portfolio of its flagship sportsbook property Betway. Issuing an update on Betway’s football portfolio, the group pointed to the brand’s success in the UK, where it has forged collaborations with 13 clubs in the English Premier League, most prominently West Ham United …

A plethora of betting industry leaders and representatives are due to appear at next week’s Betting on Sports Europe conference and exhibition on the Future of Sports Betting track. Taking place between 9-11 November at Chelsea FC’s Stamford Bridge stadium in London, the track will see a number of executives share their views and predictions on the future of Europe’s …

Betway has added another sports tournament to its portfolio of partnerships, signing an extension with Belgium’s Croky Cup knockout football competition. The multi-year partnership will see Betway secure branding and marketing across LED perimeter billboards at stadiums hosting Croky Cup matches from Round 32 until the final game, whilst also gaining activation rights across the tournament’s channels. One of the …

The Arena Racing Company (ARC) has made a number of changes to the format of the All-Weather Championship, including adding MansionBet and Coral to its portfolio of partners. In preparation for the ninth season of the championship, the two operators will join longstanding partner Betway as sponsors of races throughout the campaign. Coral will sponsor the Fillies & Mares and …

Betway has agreed to sponsor the Stockholm Open, becoming the official betting partner of the tennis competition. Commencing on 6 November, following last year’s cancellation, the competition promises to give Betway association rights as well as ‘prominent’ courtside branding. Anthony Werkman, Betway’s CEO, commented on the sponsorship of the oldest Association of Tennis Professionals (ATP) indoor tournament: “It’s fantastic for …

Betway has reiterated its commitment to the esports and esports betting sectors, launching its latest Counter Strike: Global Offensive (CS:GO) tournament – the ‘Battle of Betway’. The Super Group-owned online bookmaker has scheduled the competition to take place on 26 October, before the CS:GO Stockholm Major tournament. Featuring a best-of-one (BO1) format, teams involved will include BIG, NiP, MIBR, G2, …

The Lithuanian-based BetGames has expanded into territories across the globe, such as the UK, Malta, Latvia, Estonia and Italy. However, the company’s most prominent area of success has been Africa, more specifically the South African market.  Speaking to SBC News, BetGames’ Sales Director James Everett elaborates on how and why the region has become such a successful voyage for the …

Liga Stavok has become an official betting partner of the National Hockey League (NHL), marking the first time the US ice hockey league has formed a regional betting agreement in Russia and the CIS region. As a result of the linkup, Liva Stavok will be able to take advantage of marketing on NHL digital assets, including the league’s official Russian …