Betway furthers its coverage and presence within esports, confirming that it will sponsor the newly reformed ‘Made in Brazil’ (MiBR) team. The partnership represents Betway’s second esports team sponsorship, with the bookmaker acting as a lead sponsor of Counter Strike outfit Ninjas in Pyjamas (NiP). Coached by Ricardo “DEAD” Sinigaglia, a leading figurehead in the Brazilian esports’ scene, the MiBR …
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SBC Events will invite more than 2,500 delegates to “feel the pulse of the sports betting industry” through six events at this year’s Betting on Sports Week in London. Taking place from 18-21 September at Olympia London, #boscon2018 will feature five conferences – Betting on Sports, ESI London, Casino Beats Summit, AffiliateFEST and Sponsorship Forum, as well as a lavish …
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Global online gambling firm Betway is predicting that as much as £500m is set to wagered across Britain in a betting bonanza of a week. Two England games in the space of six days at football’s biggest showpiece, the World Cup currently ongoing in Russia, bookends five days of betting at Royal Ascot, which could see UK punters wagering half …
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Betway has moved to expand its corporate governance team, confirming the appointment of Roger Parkes as new Director of Compliance and Regulatory Affairs. Parkes has led Betway Group corporate compliance and licensing initiatives since 2015 and has previously served as Senior Sector lead for the UK Gambling Commission (2014-2015). The promotion will see Parkes join the Betway Limited board, which …
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Multi-award-winning PR agency Square in the Air has recruited four key hires, significantly strengthening the business across major departments and accounts including B2B, B2C and digital media. James Bennett, former senior business journalist, editor of eGaming Review and Head of Communications at Playtech, where he spent the last four years, re-joins the agency within the senior management team as Director …
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Five-a-side teams featuring players from some of the sports betting industry’s leading operators, suppliers, affiliates and media organisations will be taking part in the inaugural SBC Global Championship at Stamford Bridge on Tuesday 22 May. Supported by headline sponsor Trustly Group, the eight-team tournament played out in Chelsea kits will be officiated by former FIFA and Premier League referee Dermot …
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Two unbeaten fighters with mightily impressive knockout records take centre stage in Cardiff’s Principality Stadium this weekend, with the world watching with bated breath as one record crumbles to dust. Britain’s Anthony Joshua, with 20 wins from 20 fights and a perfect 100% KO record, faces off against Joseph Parker, with the New Zealander unbeaten in his 24 fights, 18 …
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Speaking to industry stakeholders, Scott Longley details the ‘high-water mark’ of betting shirt sponsorship in football. As leadership is pressured to deliver a better ROI on football marketing, what does the future hold for the sector’s relationship with the beautiful game… ____________________ SBOBET has claims to being perhaps the most far-sighted sponsor to have ever appeared on the front of …
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Updating the market, Betway has this morning informed that it has selected OMD UK to lead its UK media planning and buying account valued at a spend of + £30 million per year. With the assistance of intermediary service AAR, Betway held discussions with multiple agencies, before instigating a four-way pitch process that was won by OMD UK (Omnicom Group …
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Global sports betting site, Betway has announced that it has initiated the search for a new creative agency, following the conclusion of its seven-year partnership with Above+Beyond. The new agency will start in summer 2018 on a long-term, multi-million-pound contract. It will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new …
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