Tag Archives: betway

Betway Group has signed a three-year agreement to become the ‘official betting partner’ of Bundesliga football club Eintracht Frankfurt FC. The partnership will see the Betway brand promoted at the 51,500 capacity Deutsche Bank Park stadium on both the LED screens and cam carpets during Bundesliga matchdays. Super Group-owned Betway continues to expand its sponsorship profile within Germany’s new re-regulated …

Betway has further enhanced its marketing in the sports space, signing a three-year agreement with German football club FC Schalke 04. Under the terms of the agreement, Betway will become the new premium partner of the Bundesliga team, benefiting from branding and advertising around the Veltins Arena in Gelsenkirchen for the next three seasons. “It’s a great honour to be …

Betway has signed a sponsorship arrangement with the Hamburg Open tennis tournament, in a deal which the bookmaker says is indicative of its ‘ever-growing commitment’ to the sport. The Malta-based operator will take advantage of courtside and digital marketing and branding exposure at the Rothenbaum Tennis Centre-held event between 7 and 18 July. “We’re thrilled to be partnering with Hamburg …

Betway continues to expand its sponsorship portfolio within pro-tennis, becoming the official betting partner of the Nordea Open – Sweden’s oldest and most popular ATP event. Taking place in the Swedish coastal town of Bastad from 5-to-17 July, the Nordea Open has been voted as tennis players as the ATP 250 Tournament of the Year for the past eleven consecutive …

Betway has enhanced its esports offering, in cooperation with tournament organiser Blast, launching a range of Olympic-themed Counter-Strike: Global Offensive (CS:GO) challenges. Participating gamers will be able to test their abilities and composure on the new maps, with the highest overall scorer receiving the Betway x Blast golden medal. Known as the ‘Spring Games’, the maps will be broadcast via …

Betway has lost its appeal to dismiss-or-reduce its SEK 4.7 million (€460,000) fine issued by Swedish gambling inspectorate Spelinspektionen in relation to bonus violations sanctioned in 2019. The Court of Appeal of Jönköping sided with Spelinspektionen in its assessment that Betway had violated ‘Section 9’ of Sweden’s reformed Gaming Act by offering players ‘recurred bonus incentives’ for further deposits and …

Member organisations of the Betting and Gaming Council (BGC) have distributed over £1.25 million to a selection of charities, donating the entirety of the profits from the Britannia Stakes race, held on 17 June during the Royal Ascot festival.  Participants in the initiative include BGC members Flutter Entertainment (Paddy Power, Betfair, Sky Bet), bet365, Entain (Ladbrokes, Coral), William Hill, Kindred …

Once deemed as an unworkable marketplace following its 2016 tax and regulatory reforms, Europe’s biggest operators are eyeing returning to compete in Portugal. Regulus Partners examines whether Portugal can continue to defy expectations and maintain its growth appeal catering to an enlarged igaming marketplace, or will it follow the all-too-familiar script of other European markets, where growth is drained by …

Betway has further enhanced its presence in esports by signing a global agreement with G2 Esports, in what has been described as a ‘landmark partnership’. The agreement will see the new partners collaborate on the development of a variety of ‘unique experiences’ and ‘exciting opportunities’ for esports fans and the wider community. Additionally, the duo will work to encourage growth …

Oddschecker has published its betting review of the 2020/21 Premier League season, revealing that bet365 led the clickshare rankings table with 17.9% of on-site clicks. The Stoke-on-Trent-based operator’s footballing success mirrors its achievements at the Cheltenham Festival earlier this year, where Oddschecker announced it had generated 19.4% of all betslip clicks. However, despite topping the Premier League clickshare table, Dennis …