SBC News Voice of the Sports Betting Industry
Betway will expand its partnership with leading esports tournament organiser BLAST, after confirming that it will sponsor its new ‘BLAST Bounty Hunt’ online Dota 2 series.
The bookmaker has worked alongside BLAST since 2019, sponsoring its flagship CS:GO competitions ‘BLAST Premier’ and ‘BLAST Raising’.
On 9 June, BLAST will host its first-ever Dota 2 competition the ‘BLAST Hunt’ – an exclusive five-day knockout tournament featuring top teams such as Ninjas in Pyjamas, Alliance, Team Secret, Team Nigma, OG, and Team Liquid, competing for a $150,000 prize pool.
Expecting global coverage, the Betway brand will be displayed prominently across BLAST Hunt matchday streams.
Leo Matlock, Commercial Director for BLAST, stated: “The expansion of this deal is testament to the impressive collaboration between BLAST and Betway over the last 18 months as we both strive to be industry leaders in esports and entertain fans the best we can.
“We look forward to continuing this innovative partnership as we expand into one of the world’s most played and loved games in the shape of Dota 2. We can’t wait to deliver the world-class Dota 2 tournament that fans have been asking for, and are delighted that Betway are supporting and working with us to ensure we achieve this.”
Boosting live audience engagements, Betway revealed that it will host its popular ‘Skill Shot Challenge’, a live esports game which allows fans to predict the individual performance of players for prizes.
Adam Savinson, Head of Esports for Betway, said: “We have had an incredibly successful 2020 working with BLAST across their Counter-Strike: Global Offensive tournaments, making it a very easy decision to support their entry into Dota 2. We are excited to see BLAST bring their innovative and exciting approach to a new game, and are proud to help them on that journey.”
