Tag Archives: betway

SBC’s On The Ball – Kylian Mbappé, West Ham and the Champions League

SBC News SBC's On The Ball - Kylian Mbappé, West Ham and the Champions League

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at two possible destinations for the 2021 Champions League final, as well as a new partnership for Kylian Mbappé. Munich and St Petersburg in the running to host the 2021 Champions League final Uefa has …

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#GONINJAS – Betway renews sponsorship of Team NiP

SBC News #GONINJAS - Betway renews sponsorship of Team NiP

Betway marketing has confirmed that it has extended its sponsorship of leading esports team ‘Ninjas in Pyjamas’ (NiP) for a further two years. Issuing a market update, Betway marketing confirms that it has entered a new seven-figure agreement with NiP covering sponsorship for the next three years. Betway will continue to be a prominent partner of NiP, with the bookmaker …

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Betway looks for future racing prospects sponsoring Wollacott Devon stable

SBC News Betway looks for future racing prospects sponsoring Wollacott Devon stable

Betway marketing continues to expand its presence in UK horseracing, confirming that it will sponsor the Devon stable of Kayley Wollacott. Wollacott took control of the stable earlier this year, after husband and champion trainer Richard Wollacott passed away. Despite the tragic loss of Richard Wollacott, the Devon Stable continues to develop top studs, as Lalor won the ‘Grade 1 …

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Betway strengthens Belgian presence with Croky Cup extension

SBC News Betway strengthens Belgian presence with Croky Cup extension

Betway has signed a three-year extension to remain as the sponsor of the Croky Cup, Belgium’s most prestigious knockout football competition. SV Zulte Waregem (2017) and Standard de Liège (2018) lifted the trophy in Betway’s opening two years of sponsorship, and the leading online bookmaker will now remain as the tournament’s official betting partner up to and including the 2020-21 …

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Betway & Ninjas in Pyjamas (NiP) head up elite speaker lineup at ESI London

SBC News Betway & Ninjas in Pyjamas (NiP) head up elite speaker lineup at ESI London

Betting on esports continues to garner ever more attention, opinion and action from both industries. With the complications that lie around IP; the fact that game developers own the games in which matches are being bet on and are largely holed up in the anti-betting camp (the likes of Riot Games’ ongoing positioning on the topic, and Valve recently urging …

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Betway strengthens German presence with Hannover 96 deal

SBC News Betway strengthens German presence with Hannover 96 deal

Online bookmaker Betway has signed a three-year deal to become the official betting partner of German top-tier football club Hannover 96. The sponsorship announcement follows on from the high-profile bookie striking a similar deal with fellow Bundesliga club Fortuna Düsseldorf earlier this week, marking a significant strengthening of the firm’s presence in the German market. Betway has been the principal sponsor of …

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Betway ups Bundesliga profile with Fortuna 95

SBC News Betway ups Bundesliga profile with Fortuna 95

Betway expands its European football sponsorship portfolio, confirming that it has become the official betting partner of Fortuna Dusseldorf. The online bookmaker has secured a three-year partnership arrangement with the North Rhine football club as it makes its return to the Bundesliga. Betway currently services one of the most active betting football marketing portfolios, which includes sponsorship of West Ham …

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Betway appoints Saatchi & Saatchi to deliver ‘new marketing direction’

SBC News Betway appoints Saatchi & Saatchi to deliver 'new marketing direction'

Betway has confirmed the appointment of Saatchi & Saatchi London as its new lead creative agency, as the online bookmaker finalises its marketing restructure. Saatchi & Saatchi, one of the highest profile international marketing agencies will work on Betway’s multi-million £/€ Pan-European account, developing creative concepts for the UK, Ireland, Spain, Germany and Belgium as key target markets for the …

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Betway enhances esports presence with Invictus Gaming deal

Invictus Gaming

Online bookmaker Betway has strengthened its esports presence, inking a deal with the Invictus Gaming (IG) team for the upcoming Dota 2 pro season, including this month’s The International 2018. Under the terms of the agreement Betway is to have exclusive access to the team for content creation purposes, whilst IG is to also have the bookies logo emblazoned on …

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SBC Sponsorship Forum drives Betway’s Deportivo Alavés deal

SBC Alaves Betway

La Liga’s Deportivo Alavés has thanked SBC for its assistance after securing a two-year front-of-shirt sponsorship deal with Betway. The club’s Deputy General Manager Mikel Bárcena welcomed SBC Founder and CEO Rasmus Sojmark to the Basque country to say thank you for facilitating an introduction to the operator at this year’s Betting on Football at Stamford Bridge. The connection was …

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