Genius Sports has signed a long-term contract extension with Betway, which will see it continue as the operator’s lead supplier of sportsbook data, content and market trading provisions.
Expanding an existing partnership arrangement, Betway will have its in-play markets upgraded by Betgenius’ in-play software, offering the highest quality of live content and reliability of live data across all major sports markets.
Moving forward, Betgenius will serve as lead in-play content and trading supplier for Betway’s principal markets of football, tennis, basketball, volleyball and esports.
Branding Betgenius as a critical partner for the next stage of its growth, Betway Group CEO Anthony Werkman said: “Fast and reliable updates are key to providing our customers with the highest quality of experience when placing their bets.
“We are delighted to continue working with Betgenius and we value this long-standing partnership. This extension will also allow our customers to stay close to the action in the sports that they love.”
Further renewal benefits will see Betway secure official in-play content from over 300 sports competitions, including the English Premier League, Serie A and EuroLeague basketball.
Matt Stephenson, Global Partnerships Director at Betgenius, added: “Betway has always invested in a first-rate in-play product for its players wherever they are in the world.
“With fast, accurate and reliable data and trading, we’re proud to play a key role in driving both customer experience and revenues for our long-term partner.”