SBC News Betway puts new spin on Kevin Pietersen partnership

Betway puts new spin on Kevin Pietersen partnership

Online operator Betway has extended its partnership with Kevin Pietersen, which will see the Ashes winning batsman continue as a brand ambassador until 2023.

Retaining his role as Official Global Cricket and Brand Ambassador for Betway, Pietersen will share his experience, knowledge and opinion on world cricket through bespoke content and behind-the-scenes access.

Paul Adkins, Marketing and Operations Director at Betway, said: “Kevin adds real value to our cricket offering and Betway customers across the world have enjoyed his unique and honest insight.

“The cricket pages of our exclusive Betway Insider blog will continue to be full to the brim with great content from one of the most talented players in the game’s history.”

In addition, Pietersen will also support Betway in building their partnerships with Cricket West Indies, which was recently extended to 2022, and Cricket South Africa.

The extended partnership will initially focus on the start of the Indian Premier League, which begins tomorrow. The former England international will give weekly updates and his views on the action, including players to watch and predictions for the week ahead.

SBC News Betway puts new spin on Kevin Pietersen partnership

Check Also

SBC News Betway and Fans United form interactive partnership

Betway and Fans United form interactive partnership

Betway has announced a partnership with Bulgaria-headquartered engagement platform, Fans United.  Taking into consideration today’s …

SBC News GiG powers Betway launch in Portugal

GiG powers Betway launch in Portugal

Gaming Innovation Group (GiG) has powered the launch of Betway’s new online sportsbook platform in …

SBC News Betway to personalise outputs across multiple regions with Twenty3

Betway to personalise outputs across multiple regions with Twenty3

Betway has officially joined sports data company Twenty3’s portfolio of international media and betting partners. …