SBC News Voice of the Sports Betting Industry
Betway has secured an extension to its worldwide betting partnership with Cricket West Indies (CWI) which will run until 2022.
The renewed agreement will see Betway continue as the official betting partner of CWI, with pitch and broadcast presence at all men’s and women’s International Home Series matches.
Commenting on the agreement, Anthony Werkman, Betway CEO, said: “Cricket is a hugely popular sport and this deal has been the cornerstone of our entry into the game.
“We are extremely happy to be extending this deal which will bring us to many more fans throughout the world in conjunction with one of the most prestigious international teams.”
Betway will also become the official betting partner of the Colonial Medical Insurance Super50 Cup, the marquee 50-over tournament in the West Indies, having also agreed to continue its support for CWI’s integrity and player education initiatives.
Dominic Warne, CWI Commercial Director, added: “CWI is delighted to extend our relationship with Betway as one of our major partners whose support makes a real difference for the development of international and regional cricket in the West Indies.
“The partnership demonstrates the appeal of West Indies cricket in terms of media visibility and content and we are excited that Betway is bringing additional support to the women’s game and the Super50 Cup too.”
