Operators must become significantly more savvy with the implementation of customisation and personalisation techniques that can have a significant influence on success by driving a 40% or higher difference in players’ lifetime value, says Oleksandr Feshchenko, Deputy CEO & CRO at GR8 Tech. However, should igaming incumbents not want to risk players seeking more engaging experiences elsewhere, they will need …
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Bayes Esports: margin management critical to ultimate esports success
Aleksandr Glotov, a Senior Product Manager at Bayes Esports, explains the crucial elements that esports operators must keep in mind to ensure that a financial uptick and player retention are witnessed. There is a lot of risk associated with gambling, whether you’re the one placing the bets or accepting them. For sportsbooks to manage risk, stand out from competitors, and …
Read More »DATA.BET: flexibility key to keeping pace with evolving esports betting scene
A desire to create an increasingly personalised and strategic wagering experience was the prime ambition that lay behind the most recent introduction to the DATA.BET portfolio. After initially becoming available for Counter-Strike 2 before being expanded to cover further titles such as Valorant, League of Legends, and others, the esports Bet Builder is designed to offer a thrilling experience for …
Read More »Charting South Africa’s exponential growth: the insider view
In a special SBC Series, we speak to some of South Africa’s biggest market players to deliver the most comprehensive series of market reports ever put together on the country. We’ll be reviewing the best-performing verticals, the rise of casino and crash games, regulatory hurdles, and most importantly – the factors driving the market’s exponential growth since COVID. To kick …
Read More »Amber Walton: behind the scenes of creating Amelco’s next gen platform
Immediacy. A craving that has grown to become ingrained across society, and one forms a crucial component of global development practices to ensure that users continue to receive the highest quality within the quickest timeframe possible. However, this forms just one strand of the wider complexities that must be considered as Amelco aims to implement a consistent pipeline of updates …
Read More »Utilising virtuals to bridge the gap between traditional sports betting & esports
Capturing the attention of a different player demographic outside the more traditional sports betting community was stipulated as a prime ambition by Inspired Entertainment and GRID after blending a rapidly evolving recreational activity with virtual sports. The challenge, highlighted by the aforementioned co-developers, centres around how to make the art of competitive video gaming accessible and exciting for less involved …
Read More »Stats Perform unveils AI-powered, immersive features for Bet LiveStreams
Since pioneering live video streaming for sports betting almost 20 years ago, Stats Perform has strived to continue leading the space in both rights and product innovation, ensuring video experiences are tailored for more trusted and entertaining betting, across the world’s biggest betting sports. At the SBC Summit in Lisbon, the company be presenting their latest cutting-edge range of new …
Read More »Keith Hayes, Metric Gaming: in this era, it’s one size fits none
Enabling businesses to unlock their full long-term growth potential is the primary ambition of many across the industry. However, after what has been billed as “a gruelling two-and-a-half-year labour”, Metric Gaming are confident of being well on their way to achieving exactly that. The group’s new multi-tenant sportsbook technology offers the ability to create a bespoke, hyper-local sportsbook from the …
Read More »Amelco’s Matt Parr charts the evolution of UK horse racing
Amelco‘s Head of Horse Racing, Matt Parr, takes a look at UK racing and how much the sport has evolved with the introduction of new technologies, as well as what can be done by the gambling industry to deepen engagement with a new wave of bettors. SBC News: To get things started, can you tell us a bit more about …
Read More »Bayes Esports looks at Dota 2 through a betting lens
Boasting strong social elements that intrinsically connect players on a global basis, esports’ popularity has undoubtedly skyrocketed. With this in mind, Bayes Esports has chosen to embark on an education session on just what makes Dota 2 such a popular title. In addition to the above, Senior Software Architect Ben Steenhuisen builds on a long history of working with esports …
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