Writing for SBC News, Liliana Almeida, Head of Brand at Clever Advertising, walks us through some of the reasons why Africa is a focal point for the company in 2024, highlighting how bespoke ad campaigns are changing the game for gambling operators. It seems that over the last few years, the African market has garnered a lot of attention from …
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It has been quite the year for BETCORE, a freshly launched umbrella brand that debuted at the turn of the year that comprises a quartet of verticals, namely TVBET, FASTSPORT, El Casino, and Bet on Games, in a bid to streamline operations and accelerate growth. In conversation with SBC News, CEO Peter Korpusenko addresses progress made thus far, and just …
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FIFA President Gianni Infantino has given players a stern warning against betting on sports. Promising ‘severe sanctions’ ahead of a busy summer of football, Infantino addressed the issue of match-fixing in sports during an event in Paris honouring football icons such as Pelé. The President emphasised that players should not engage in gambling, whether in football, rugby, or any sport. …
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Serhii Mishchenko, CEO of GGBET UK, discusses interaction and activities with audiences via various streaming platforms, how we have seen player engagement evolve in recent times, how to ensure continued success and much more. SBC News: When it comes to user engagement within the online gambling ecosystem, how would you assess the industry’s current efforts? Serhii Mishchenko: If you ask …
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We see a range of new products and experiences launched for bettors every time major football tournaments come around. In the last few years, it seems most of them have been built around Stats Perform’s Opta data feeds. According to Stats Perform’s VP of Betting Product Nick Cockerill, Euro 2024 and Copa América are set to be no different. As …
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A summer of sport has officially exploded into action, with fans all over the world primed for months of action that spans numerous geographies and, hopefully, countless examples of athletic excellence. However, within the realm of online gambling, Euro 2024 represents a significant opportunity to gain ground, with the volume of punters certain to rise both before and during the …
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As the world gears up for summer’s major sporting events, sports betting operators are preparing for a surge in customer activity. Events like the Euros draw in a vast casual audience eager to participate in the excitement of high-profile games. But the real challenge for operators isn’t attracting these customers—it’s keeping them engaged long after the final whistle blows. So, …
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In 2021, SBC News put new football stats betting markets and experiences built on Stats Perform’s Opta data from Entain, BoyleSports and Sky Bet under the microscope. We looked at the factors behind their popularity with bettors and discussed what might come next. Three years on, it felt time to see what football stats betting experiences the industry has created …
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Zeeshan Khan, Sales Manager at Bayes Esports, explores in detail the critical rationale that could deliver significant benefits for fantasy sports operators that utilise an official stats API. Fantasy sports are legal in countries where esports betting has yet to gain regulatory approval, such as the USA and India. In these countries, fantasy sports are considered a ‘game of skill’ …
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As compliance across the global online gambling ecosystem becomes increasingly critical, Craig Lusher, Product Principal of Secure Solutions at Continent 8 Technologies, elaborates on the implications that one recent development could have on the space. This saw the PCI Security Standards Council, which provides a baseline of technical and operational requirements that are designed to protect account data, introduce a …
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