SBC News Voice of the Sports Betting Industry
Dotan Lazar, CEO of LSports, discusses the challenges bookmakers face, and explains how advanced technology plus a unique combination of official and independent data feeds, have shaped ‘LSports Tennis Premium’ into an ideal solution for bookies.
In case you haven’t noticed, tennis has been thriving lately, driven by explosive next-gen superstars and rising viewership. This surge in popularity is also reflected in tennis betting, which is at a peak, consistently ranking among the top sports with the highest turnover for bookmakers and offering countless betting opportunities around the clock.
This makes tennis data highly sought after by sportsbooks. However, rising data costs and frequent changes in rights holders make it challenging to obtain quality data at a cost-effective price. This has led many bookmakers to seek alternative providers while existing ones strive to innovate and improve their offerings.
Gradually constructed and refined, LSports Tennis Premium is a tennis product we believe offers bookies a superior solution. Here’s why.
Set 1: nothing beats good tech
Tennis is a dynamic sport of micro-sequences that produces a wealth of real-time information: serves, returns, rallies, winners, errors, and points evolving into games, sets, and matches. Tracking these sequences and converting them into an accurate data-set that offers users various betting options requires elite technology and vast expertise.
At LSports, we tick these boxes. Our data collection process leverages various methods, from web scouting to TV and in-venue scouts, and advanced, fully operational computer vision techniques. We use all these methods to deliver super-accurate, real-time data to our partners.
We also employ a Live Score Intelligence model powered by Wisdom of Crowd-based algorithms to optimise our selection of the best sources, and further enhance LSports Tennis Premium’s precision.
Set 2: all-court players
Our technology and expertise enable us to provide bookies with the most comprehensive sports data-set available. We cover over 130,000 fixtures, 2,000 tournaments, and more than 150 unique markets annually, from grand slams to lower-level challengers. This includes ATP and ITF premium packages, which we continuously refine with new features.
A recent development that adds an extra layer to LTP is the integration of official real-time data from over 50,000 tennis matches. Combined with our independent tennis feed, this creates a genuinely bulletproof solution for sportsbooks, offering unparalleled precision and speed.
We also present our partners the option of a single integration of both independent and official feeds, ensuring they remain unaffected by the frequent rights-holder changes that are common in the industry.
Set 3: how we win
Just as the third set often serves as the decider in tennis, securing the win for the player who takes it, we believe we have the decisive advantage in the best tennis product on the market. With rising market interest and significant traction from industry players, this is the perfect time to showcase our edge over competitors’ offerings.
In addition to LTP’s superior accuracy, speed, and coverage, our partners can fully customise their packages and choose between creating tennis odds based on industry benchmarks and leading bookies, or using LSports in-house models. This 360-degree package meets every need sportsbooks have and is the most cost-effective solution available.
Over 220 of our partners already use LSports Tennis Premium. For those wishing to, in tennis terms, break the tie with their competitors, we urge them to contact us. With our recently introduced limited-time joining offer, now is the best time to join the LSports family. Learn more
