Vanda Silva, Chief Commercial Officer at Clever Advertising, explores the opportunities in Europe as she explains why you cannot take a ‘cookie cutter approach’ to expansion across the region. Europe has always been a strong market for Clever Advertising. It is where our story began, and where we will continue to add new chapters in our journey for many, many …
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Dotan Lazar: why LSports is the best alternative for top-tier reliable tennis data
Dotan Lazar, CEO of LSports, discusses the challenges bookmakers face, and explains how advanced technology plus a unique combination of official and independent data feeds, have shaped ‘LSports Tennis Premium’ into an ideal solution for bookies. In case you haven’t noticed, tennis has been thriving lately, driven by explosive next-gen superstars and rising viewership. This surge in popularity is also …
Read More »Bayes Esports: eliminating the hassle to ensure success in a unique marketplace
Holding universal appeal is certainly not an ambition that comes laced with simplicity, however, for Bayes Esports, this is the exact vision that drives its Live Odds marketplace as it looks to be a crucial connection between suppliers and operators. Fresh off the back of new partners and customers, the product continues to elevate its appeal as the company looks …
Read More »OpenBet takes BetBuilder to next level with in-play offering
Building on the significant success of its pre-match offering, OpenBet’s new in-play BetBuilder allows bettors to create customised wagers as matches unfold. Luke Saunders, Vice President Commercial at OpenBet, outlines how this latest addition will provide players with an enhanced betting experience and help the company further extend its global customer base. SBC News: How will OpenBet’s new in-play BetBuilder …
Read More »OpenBet CEO: future bright as company prepares for Brazil entry
Jordan Levin, OpenBet CEO, talks exclusively to SBC News about the company’s strong growth in H1 2024 and how the award-winning sports betting provider is firmly positioned to make waves across Brazil. SBC News: What have been the key factors behind the company’s recent momentum in H1 2024? Jordan Levin: Firstly, we have a great team in place who possess …
Read More »DATA.BET & Altenar on the global development and growth of esports
Customisation and technological advancements. A pair of critical issues that are paramount to the success of numerous organisations on a global scale, but are fraught with numerous difficulties in achieving the desired results. With this in mind, SBC News spoke to Otto Bonning, Head of Sales at DATA.BET, and Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, to understand just …
Read More »Bluehouse Technology: creating a software centre of excellence
Retaining elements of entertainment, while eliminating the stigma associated with the betting and gaming industries, is the crucial task facing stakeholders, cites Chandru Mullaparthi, Director of Bluehouse Technology. However, in order to achieve this, a very clear display of just how seriously player protection is taken must be demonstrated throughout each level of every organisation. This forms a central focus …
Read More »Quixant: Enabling manufacturers to focus on developing the customer experience
Duncan Faithfull, EVP and CCO at Quixant, talks to SBC News about the company’s IQ 2 hardware platform, and explains how this meets a wide range of gaming and sports betting performance requirements, delivering more power and performance for less. In the dynamic world of gaming, delivering captivating and seamless experiences to players is crucial for success. Quixant, a global …
Read More »NSoft: transforming your betting business with a NextGen sportsbook
In 2008, NSoft launched the NAB platform, designed specifically for the local retail market. By 2015, the company introduced the Seven platform, broadening its reach to the regional online market. Now, in 2024, they have unveiled NextGen, its most ambitious release yet, reflecting three years of dedicated innovation and over a decade of industry expertise. NextGen is strategically targeted at …
Read More »Top 4 tips to optimise your esports betting product for 2024’s major events
Nick Scott, Sales Director at Bayes Esports, writes for SBC News to elaborate on a hectic summer of esports, and just what strategies need to be put in place to maximise the impact of such a frantic schedule. It is going to be a jam-packed summer watching the top esports teams battle it out for victory at some of the …
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