Tag Archives: betting

Unravelling the enigma of personalised markets in esports betting

SBC News Unravelling the enigma of personalised markets in esports betting

In the expanding world of betting, where bookmakers accept wagers on an array of events, the scarcity of personalised markets for players, especially within the realm of esports, stands out as an intriguing anomaly.  In conversation with SBC News, Yurii Lysenko, Lead Data Scientist at DATA.BET, reveals the potential and challenges of personalised markets, shedding light on why bookmakers hesitate …

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Bayes Esports: navigating game patches and the impact they have on betting

SBC News Bayes Esports: navigating game patches and the impact they have on betting

In conversation with SBC News, Ben Steenhuisen, a Senior Software Architect at Bayes Esports, with 11 years of professional software development experience, elaborates on the impact game patches could have on wagering. Navigating game patches and the impact they have on betting  In esports, we see teams from all over the world battle it out for victory. The electrifying atmosphere …

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Digital challenges: the dual threat of the black market and illegal gaming platforms

Grand National could lose £10m in bets to illegal operators

The digital world has profoundly transformed consumption patterns across various economic sectors.  This phenomenon is evident to all through our relationship with digital technology and certain well-known platforms that are ubiquitous in our daily lives (GAFAM, Shein, Zalando, Uber, Booking, e-banking, etc.).  However, as highlighted by Gaming1 CEO Emmanuel Mewissen below, this evolution has also led to new consumer behaviours …

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Winning the game: how localisation and advanced tech are shaping sportsbooks in LatAm

SBC News Winning the game: how localisation and advanced tech are shaping sportsbooks in LatAm

What does it take for a sportsbook operator to succeed in the dynamic and diverse markets of Latin America? Drawing on insights from current market leaders, overarching trends, and extensive experience on the operator side of the business, the answer, according to GR8 Tech’s Senior Business Development Manager Thomas Carvalhaes, centres around one pivotal element: localisation. In a region as …

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What’s the game plan for sportsbooks in a post-regulated, challenge-packed Brazilian market?

SBC News What's the game plan for sportsbooks in a post-regulated, challenge-packed Brazilian market?

In the aftermath of a successful SBC Summit Rio, Dotan Lázar, CEO of LSports, assesses the challenges facing sportsbooks within Brazil following a landmark development last year. On December 30, 2023, Brazil witnessed a historic moment as President Lula sanctioned Law 14790, marking the finalisation of sports betting regulation. According to reports, over 100 businesses have shown interest in applying …

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LSports unveils Bookie Performance System to ‘revolutionise the industry’

Dotan Lazar, CEO of LSports

Dotan Lázar, Co-Founder and CEO of LSports, has stressed much delight at the company’s latest introduction, which is hailed as a “game-changer” that is set to “revolutionise sports betting”. The Bookie Performance System aims to enable operators to stand out in an increasingly saturated environment via the provision of real-time and retrospective comparisons against those of competitors. This competitive edge …

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Liliana Almeida, Clever Advertising: the industry has awoken to African sleeping giant

SBC News Liliana Almeida, Clever Advertising: the industry has awoken to African sleeping giant

Capitalising on untapped potential is a common theme throughout each passing year as many across the industry aim to gain a critical advantage in a range of emerging markets. With this in mind, Liliana Almeida, Head of Brand and Corporate Communications at Clever Advertising, has been in discussion with SBC News to take a dive into the African continent. In …

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BETER: pursuit of esports and sports leadership in 2024

SBC News BETER: pursuit of esports and sports leadership in 2024

BETER has quickly become one of the most in-demand providers of fast-paced betting content and data in the market. Through its sports and esports divisions, it offers live streams, data, and odds across hundreds of thousands of events each year, all managed in-house. To learn more about how the company is assisting operators in engaging next-gen bettors through its content, …

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Bayes Esports: why the sector can’t survive without a data strategy

SBC News Bayes Esports: why the sector can’t survive without a data strategy

Amir Mirzaee, Chief Commercial Officer and Managing Director of Bayes Esports, assesses the numerous advantages that are born from utilising the correct data, as well as what plus points these can bring to both operators and players. Esports has become ubiquitous in the context of the next generation of sports and gaming enthusiasts alike. But, what role exactly does esports …

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SBC Summit Rio: there’s room for all kinds of AI tech developments

SBC News SBC Summit Rio: there's room for all kinds of AI tech developments

Technological developments are a core focus of any organisation amid a constant jockeying for position, with the possibilities offered by artificial intelligence currently capturing much attention. This formed a central focus at the recent SBC Summit Rio, where a quintet of experts delved into how the tech could shape the future of the industry, why such models can improve responsible …

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