Better Collective kicked off 2021 with the exciting news that it had purchased a further 70% of shares in problem gambling detection specialist Mindway AI – a deal which the sports betting media group says will form a key part of its strategy to ‘make betting safer’. In this month’s Better Collective Spotlight, we sat down with Mindway AI’s CEO …
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Kaizen Gaming appoints Claus Jansson to oversee global expansion
Greek online gaming and sports betting operator Kaizen Gaming has strengthened its board by appointing Claus Jansson as its new Head of Affiliate Marketing and Media Buying. Jansson’s primary responsibility will be overseeing the firm’s strategic local and international expansion plans for its flagship Betano and Stoiximan brands, and will report directly to company CMO Panos Konstantopoulos. ‘It’s a great …
Read More »Better Collective purchases majority share in Mindway AI
Better Collective has acquired a further 70% of shares in Mindway AI, taking its total ownership to 90% of shares in the Denmark-based software company. The acquisition, which has been valued at 17 million DKK, follows on from a preliminary investment made by Better Collective in 2019 when the affiliate acquired 19.99% of the company. As a result of the …
Read More »‘A fantastic achievement’: Better Collective reflects on SBC Awards win
As 2020 draws to a close, what better way to round off the year than by celebrating the achievements of some of the industry’s leading companies. At the star-studded SBC Awards earlier this month, Better Collective was recognised as the Sports Affiliate of the Year, which CEO Jesper Søgaard described as a ‘fantastic’ way to end what has been a …
Read More »How SpilXperten is driving engagement among Denmark’s handball fans
The first matches of the Women’s European Handball Championship are taking place in Denmark today, and this year’s tournament is already generating a lot of excitement amongst the sport’s fans across the country. In this edition of the Better Collective Spotlight, Toke Parbo – Content Manager at Better Collective – discusses why the sport has become so popular in Denmark …
Read More »“Clear rules and market stability” – What regulation means for operators and affiliates in Greece
Greece has welcomed a new era which paves the way for strong market development and long-term investment, explained Kyriakos Fourniadis (pictured), Managing Director for Better Collective Greece and Romania – the division behind Betarades.gr. In the latest edition of the Better Collective Spotlight series, Fourniadis looks into his crystal ball to discuss how the new market structure might lead to …
Read More »Better Collective maintains full-year guidance despite COVID headwinds
Better Collective is confident of maintaining its full year financial guidance despite facing significant headwinds as a result of COVID-19. Publishing its Q3 results, the sports betting media group noted that it is ‘cautiously’ expecting the remainder of 2020 and 2021 to be filled with sports and increased betting activity, allowing it to remain on track for fulfilling its full-year …
Read More »Better Collective acquires two new platforms
Betting media group Better Collective has acquired two new platforms, zagranie.com and irishracing.com, in separate transactions. Poland-based sports betting brand zagranie.com was founded in 2017 and its acquisition expands Better Collective’s reach in the Polish market. In addition, the firm has also purchased established racing publisher irishracing.com. The site, which has covered Irish and British horseracing along with major international …
Read More »Better Collective Spotlight: Thinking beyond the classic affiliate user journey
In this month’s Better Collective Spotlight we had a chat with Edward Fowler (pictured), Marketing Technology Lead at Better Collective, to discuss the future of omnichannel marketing, and to gain a better understanding of how the company utilises it for US facing sports betting information site VegasInsider.com. SBC: Better Collective has developed massively in recent years. Can you give a …
Read More »Campeón Gaming Partners: The story behind the success
It hasn’t been plain sailing for iGaming affiliates of late, yet Campeón Gaming Partners (CGP) has bucked the trend by recording growth in customer registration of 258.6% from the first half of 2018 to now, and passing €5 million in commission paid to affiliates across the same period. In conversation with SBC News, the company’s affiliates and partnerships manager Andreza …
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