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Better Collective’s acquisition led expansion continues with Romanian deal

Better Collective has continued its expansion into regulated markets, after obtaining a Romanian affiliate licence and acquiring the PariuriX brand.

The developer of digital platforms for bookmaker information, iGaming communities, and betting tips, will now enter the newly regulated Southeastern European country, following recent similar examples of Pull Media in France, Germany’s WettPortal.com and CasinoLounge.co.uk in the United Kingdom.

Michal Kopec, Head of M&A at Better Collective, said: “With the acquisition of PariuriX, Better Collective immediately becomes a leading sports betting affiliate in Romania. Adding another regulated market to the portfolio of the company is an important strategic step.

“We are very happy that we are taking over a well-established and recognized brand. The previous owner, Marius Cădar, has done a great job in developing PariuriX, and Better Collective will now use all available resources to drive this product and brand forward.”

PariuriX, founded in 2006 and predominantly focussing on sports betting, has grown to become a market leader with the largest iGaming community in Romania.

Through a strong base of professional and amateur tipsters, PariuriX has established itself as the leading affiliate site in its market.

Marius Cădar, Owner and Founder of PariuriX, added:  “I started PariuriX more than 10 years ago, as I wanted to build a community of professional punters that would work together to choose the best bets we can place daily.

“Over the years we managed to create a team of knowledgeable tipsters with a strong reputation. We now have an intricate knowledge base, which includes posts about betting, casino, and poker. Our forum offers the best support for punters.

“I’m proud of all the things we managed to achieve and I am happy to hand the baton over to Better Collective. I trust that they can grow the platform even further, while still maintaining it’s core values.

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