Competition for this year’s SBC Awards looks set to be stronger than ever before, but time is running out for companies that wish to be in with a chance of collecting an honour to submit their nominations. The 2021 edition of the SBC Awards will return to the stunning Evolution London venue on 14 December, for a celebration of the …
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Better Collective clears H1 high-bar benefiting from breakthrough US results
Better Collective said that it has executed peak H1 trading, driven by record US results combined with a breakthrough period for its media partnerships. Publishing its 2021 interim results (period ending 30 June), Better Collective registered record Q2 revenues of €40 million, up 162% on corresponding Q2 2020 results of €15.2 million. Period growth was maintained by Better Collective’s publishing …
Read More »Triggy teams up with Better Collective for live-score app launch
Triggy has secured a new partnership with Better Collective which will see the duo provide mobile apps across a range of markets. The first app to be launched via the collaboration with Better Collective is a standalone native live-score app that connects live-score, sports statistics and user insights – all of which will help drive user engagement. “We are truly …
Read More »Better Collective launches revamped Bookmaker Awards 2021
Better Collective AS will host its new ‘Bookmaker Awards’ on September 28 in Amsterdam, recognising the best performing and most rewarding betting brands operating across five European markets. The revamped awards show will reward Europe’s best performing bookmakers, according to the customer feedback collected by Better Collective’s player communities of Betarades (Greece), Speltips.se (Sweden), SpilXperten (Denmark), Zagranie (Poland) and PariuriX …
Read More »Martin Huber: A ‘Beidfüßig’ approach to content
Selecting a name which fully encompasses the content of a show can sometimes be tricky, however in this month’s Better Collective Spotlight, Martin Huber explained that the name Beidfüßig was a perfect reflection of what bettors can expect. Speaking to SBC News, Huber – who is the head of the DACH region at Better Collective – discusses the way in …
Read More »Spotlight Sports integrates Crossword’s Rizikon to boost supplier management
Spotlight Sports Group has implemented Crossword Cybersecurity’s Rizikon Pro, a supplier assurance and third party risk management platform for SMEs. The integration of the system has enabled Spotlight Sports to halve the time spent on supplier management, gain better visibility of its supplier risk and cut the costs of maintaining its ISO 27001 Information Security Management certification. Due to its …
Read More »Better Collective integrates Spotlight’s Superfeed to boost racing content
Better Collective has enhanced its sports and racing content by integrating Spotlight Sports’ recently launched Superfeed engine, which leverages the Racing Post brand. The deal builds on a previous agreement between Spotlight Sports Group and the Danish sports betting and gaming operator signed five years ago, which has seen Better Collective expand its global audience, backed by Spotlight’s support for …
Read More »Better Collective Spotlight: How ‘The Big Stage’ is building Euro 2020 engagement
Video content can be one of the best ways of interacting with new audiences both in the build up to and throughout a major sports tournament. With that in mind we caught up with Joe Ryan, Head of Video and Audio & Presenter at Better Collective, to discuss why ‘The Big Stage’ by bettingexpert has proved to be such a …
Read More »Catena Media and Better Collective react to the relaunch of bet365 Partners
Companies who fail to evolve will see their customer base slimming, said Catena Media’s Gloria Cereda in response to the roll out of bet365 Partners – a shiny new affiliate programme for the most successful online sports betting operator. Over the years, bet365 has been fully committed to enhancing its relationship with marketing partners by providing industry leading products, insights …
Read More »Better Collective raises €150m in new capital by completing private bookbuild
Better Collective AS has expanded its cash options, having completed an oversubscribed bookbuild from institutional investors. The Stockholm-listed media group has raised a further SEK 1.5 billion (€150m) in working capital in light of completing a direct issue of 6.9 million shares priced at SEK 218 (€21) each. During Q2 trading, Better Collective formally notified that it would launch a …
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