Tag Archives: better collective

Affiliate Marketing Masterclass confirmed for Betting on Sports America

Masterclass

Delegates attending the upcoming Betting on Sports America conference (23-25 April) will be given the chance to learn about how affiliate marketing will shape up in the newly open US market as part of the Affiliate Marketing Masterclass on 24 April. The Masterclass is free to attend and delivered in partnership with AffiliateINSIDER through the organisation’s Founder and CEO Lee-Ann …

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Bookmakers celebrate superb results on final day of the Festival

Festival

It was roles reversed on the final day at the Cheltenham Festival after Al Boum Photo’s Gold Cup win saw the bookies take a narrow overall win against a set of revitalised Paddy’s day punters. Stephen Harris, Horse Racing Editor at bettingexpert.com, reflected on a Friday which “loomed under a cloud” for the bookies following an “unprecedented beating” on day three, but …

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Better Collective’s Jesper Søgaard: Cultivating a sustainable affiliate model

Gaining a foothold is difficult in any industry, but this rings particularly true for igaming affiliates. It’s a sector that is subject to regular upheaval, with regulatory changes and compliance focuses often forcing firms to change their whole business model at the drop of a hat. We caught up with Better Collective CEO Jesper Søgaard to find out how to …

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Bookies take a hammering on Black Thursday at Cheltenham

Cheltenham

Having held a slender lead at half time, the bookies took an “unprecedented beating” on day three at Cheltenham after Defi du Seuil led out a procession of short priced winners. Stephen Harris, Horse Racing Editor at bettingexpert.com, reflected on ‘St Patrick’s Thursday’ at the Festival, which left the bookies staring into a Paisley Park-shaped “abyss” after a nightmare day …

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Cheltenham Day One: Finding the ‘edge’ through larger priced contenders

Cheltenham

Stephen Harris, Horse Racing Editor at bettingexpert.com, has highlighted Lalor – running in the 2:10 on the first day at Cheltenham – as just one of the “terrific betting opportunities” for those seeking value away from horses trained by the biggest names in the sport. Harris is providing a full preview on the eve of each day at the Festival, …

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Better Collective Spotlight: Preparing for the biggest week in horse racing

Having described the Cheltenham Festival as “the biggest week in horse racing”, leading igaming affiliate Better Collective will provide its tipster community on bettingexpert.com with the best advice on which horses to bet on, where to bet and how to enjoy the action live. On the eve of the Festival, Joe Ryan, Video Production Lead for Better Collective, breaks down …

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Better Collective makes its ‘Knowledge Play’ with launch of US Intelligence Network

Stockholm-listed Better Collective AB has continued its US strategic drive after announcing the launch of its ‘state-specific intelligence network’, which will support the growth of US flagship property – US-Bookies.com. In its press notes, Better Collective said that it has launched a series of websites, detailing acute state specific gambling information, which will act as the foundation of Better Collective’s …

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Better Collective: ‘Transformative 2018’ accelerates all future growth options

Publishing its full-year 2018 results, Stockholm-listed Better Collective AS declares a ‘transformative year’ for its business in which it has laid the foundations to become betting/gaming’s leading global affiliate marketing network. Completing its third corporate update as a Stockholm Nasdaq enterprise, Better Collective continues its strong trading momentum recording Q4 2018 revenues of €12 million (Q4 2017: €9.3m). Publishing a …

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Better Collective Spotlight – BonusCodeBets – Using John Barnes to create brand trust

Barnes

A week on from the annual affiliate-induced madness at LAC, an event typically awash with sports stars past and present donning the colours of companies in attendance at the ExCeL, SBC News took a closer look at the use of brand ambassadors. For the next edition in our Better Collective Spotlight series, we turned our attention to BonusCodeBets, and specifically …

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