Industry publisher Better Collective has moved to strengthen its position within the lucrative Nordic betting market confirming that it has acquired the assets of Finnish affiliate, Premium Administration OU (PAOU).
Updating the market, Better Collective details that it has secured a ‘seven-figure’ deal to expand its coverage within Finland, which currently services its smallest presence for Nordic market activities.
Confirming Better Collective’s Finnish expansion Michal Kopec, Head of M&A stated; “We would like to thank the sellers for a transparent and fair process, we are very excited about carrying forward the magnificent job they have been doing.
“This is a perfect opportunity for us to continue growing across Europe, and the Finnish market has long been on our radar.”
Copenhagen-based Better Collective will now move to optimise PAOU’s affiliate inventory, adding new user engagement tools and further combining its operational dynamics for the Finnish assets.
Backing Better Collective’s latest expansion Jesper Søgaard, CEO & Co-Founder declared: “After eight successful acquisitions in 2017, Premium Administration OU marks our first acquisition of 2018. This is a prime example of how we are using our long-term M&A strategy to help us to further strengthen our position on the top of the iGaming European affiliate market.
“Thanks to Premium OU’s presence in Finland, Better Collective is able to further establish and grow our strength in the Nordic region.”
Mikk Maal, Partner at Premium Administration OU backs Søgaard comments: “We are so proud with what we’ve created in the past, but at same time we are also excited to see what could happen in our upcoming years with Better Collective.
“With their resources and know-how, the future looks brighter than what we could have hoped for. We are sure that our loyal readers will see the Better Collective benefits very soon