SBC News Voice of the Sports Betting Industry
Betfred has launched both a new studio as well as live presenters for its Nifty 50 numbers game.
The ‘Nifty 50’ is a fixed odds numbers game featuring five live draws a day with a jackpot of £5m for every draw.
The ‘exclusive’ product now has what has been described as a new hi-tech purpose-built studio at its head office in Birchwood, Warrington.
Betfred Founder, Fred Done, said: “The whole idea behind Nifty 50 is for customers to win big for small stakes, and to now promote it with a purpose-built studio and live presenters I am delighted.”
The new studio is part of a major refurbishment project at Betfred’s headquarters.
Meanwhile, for the relaunch Betfred has employed two new presenters Joshua Littlehales and Grace Constantinou.
Littlehales, who has worked for Tameside Radio and LADbible, added: “The new studio looks amazing, and I feel impressed each time I step inside. I feel excited to call it my professional home.”
The bookmaker also made it known that it commissioned Paul Sudlow to be the production designer, who reportedly came with a ‘wealth of experience’ having recently worked on ITV’s Euro 2024 studio in Berlin and the Rugby Union World Cup in 2023.
Constantinou – who is a Media and Performance graduate from Salford University – added: “I saw the studio when it was dust and walls and now to see it completed is very impressive.”
