Tag Archives: Alessandro Fried

Aspire completes ‘full service’ objectives as it finalises BtoBet acquisition   

Aspire Global has completed its acquisition of BtoBet in a transaction that sees Stockholm-listed technology group significantly amplify its igaming services and global commercial footprint.  Officially disclosed on 17 September, Aspire secured a formal agreement to acquire BtoBet’s sportsbook technologies and operating systems outright for a deal valued at €20 million. Deal terms have seen Aspire pay an upfront €15 million …

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Betfair advances Colombian vision with BtoBet

BtoBet, the new sportsbook technology subsidiary of Aspire Global, has further expanded its position in Latin America through a partnership with Betfair in Colombia. The agreement, which aims to further strengthen BtoBet’s position in Colombia, will see its sports and PAM platform, Neuron 3, become even more widely available in the jurisdiction. After the regulation of the Colombian market in 2016 BtoBet has …

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BtoBet and Aspire: Mixing emerging market strength with mature market clout

Aspire

BtoBet‘s acquisition by Aspire Global was an “ideal match” for both companies, who have found a mutual balance in each other to achieve their goals. That was the view of BtoBet founder Alessandro Fried, who explained that his company has gained a partner to quickly reach markets missing from its global footprint, while Aspire has filled an important gap for …

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Aspire Global gains sportsbook platform by acquiring BtoBet for €20m

Aspire Global has announced a €20m cash agreement to acquire all shares of sportsbook and tech provider BtoBet, €15m of which is payable upon closing and a further €5m owed in 12 months time. Lauding the purchase as representing a “key part of Aspire Global’s growth strategy”, it represents the latest step in the group’s aim of covering “the main elements …

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BtoBet introduces new strategy to shift sports betting reliance

1xBet

The ongoing COVID-19 crisis can be turned into an opportunity for bookmakers to diversify strategies and overcome an over-reliance on the sports betting calendar, said BtoBet CEO Alessandro Fried. The sportsbook and igaming platform provider has initiated a new strategy designed to help operators retain a current fold of players and shift engagement from betting on sports events to other alternative …

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ICE 2020 Launch: How BtoBet’s Neuron 3 will allow operators to build their own UX

Neuron 3

Neuron 3 will give medium to large sized betting and gaming operators the ability to do what is best for their businesses through the “freedom to build a unique UX”. That’s according to Alessandro Fried, CEO at Btobet – the platform provider or “technical partner” which chose this week’s ICE London to officially launch the product. He said that it’s …

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Industry Report: New channels for BtoBet’s ‘player-centric’ Neuron 3 platform

Neuron 3

BtoBet has targeted “integration of a digitally wider channel spectrum” through Neuron 3 – a ‘player-centric’ platform supporting mobile, desktop, retail, social media and TV betting. The igaming and sportsbook provider believes that new single-solution platforms such as Neuron 3, which will be officially unveiled at ICE London, will reshape an industry “stuck in a phase where most larger bookmakers …

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SBC’s Year In Review: November’s big betting news

As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world.  This tenth edition looks at November and more specifically at an interview with BtoBet’s CEO Alessandro Fried, the future of retail, Trustly’s Pay N Play celebrations and the four pillars supporting state lottery success. Alessandro …

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Netflix shows the way for iGaming says BtoBet

Netflix

Netflix provides an excellent example of the power of a company with a simple, clear customer strategy and business model adapted for the digital age, according to new insight on the player-first betting experience from BtoBet CMO Sabrina Soldà. Soldà explained that iGaming companies should take note of how Netflix is “redefining the concept of customer centricity through technological innovations”. …

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Argentina: Paving the way for exponential iGaming growth

Argentina is regarded by igaming experts as a country with huge potential, writes BtoBet CEO Alessandro Fried. In fact, big recent strides to regulatory laws have cemented its igaming credentials. From a regulatory point of view there remain provinces yet to allow online betting, but it seems that the country as a whole is keen on regularizing the industry – albeit …

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