Tag Archives: Alessandro Fried

Netflix shows the way for iGaming says BtoBet

Netflix

Netflix provides an excellent example of the power of a company with a simple, clear customer strategy and business model adapted for the digital age, according to new insight on the player-first betting experience from BtoBet CMO Sabrina Soldà. Soldà explained that iGaming companies should take note of how Netflix is “redefining the concept of customer centricity through technological innovations”. …

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Argentina: Paving the way for exponential iGaming growth

Argentina is regarded by igaming experts as a country with huge potential, writes BtoBet CEO Alessandro Fried. In fact, big recent strides to regulatory laws have cemented its igaming credentials. From a regulatory point of view there remain provinces yet to allow online betting, but it seems that the country as a whole is keen on regularizing the industry – albeit …

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Alessandro Fried: BtoBet – Providing a real omni-channel environment

Alessandro Fried, CEO of BtoBet, has emphasised how finding the right technology partner is vital for operators who are looking to establish themselves in the African market.  Speaking to SBC, Fried looked into the differences between the established markets of Europe and new markets such as Africa whilst also discussing how betting brands risk wasting years attempting to understand the African …

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Nigeria’s SureBet247 to integrate BtoBet’s Neuron platform

SureBet247 - Copyright: corund / 123RF Stock Photo

Nigerian bookmaker SureBet247 will deliver a complete local and international sports betting experience including live sports events, online and live casino, jackpots, special bets and virtuals after striking a long-term multi-channel deal with BtoBet. The deal will see the Nigerian licensee integrate BtoBet’s Neuron platform to all its channels, which also encompass circa 1500 betting facilities in the country, making …

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Alessandro Fried, BtoBet: Fighting back against the franchise

BtoBet CEO Alessandro Fried believes that operators risk becoming merely a franchise of their platform provider if they take an off-the-shelf product with a prescribed user experience. Fried said that it does not make sense from a business point of view for an operator to opt to deliver the exact same user interface (UI) and user experience (UX) to many …

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BtoBet: Transforming the South African iGaming industry into a model for Africa

Copyright: rawpixel / 123RF Stock Photo

South Africa (SA) is deemed by many industry experts as the greatest opportunity when it comes to the gambling industry in Africa.  The country is, according to BtoBet Chairman Alessandro Fried, way ahead of its neighbours in terms of technological infrastructure.  All factors are indicating that should the country introduce a legal framework and regularise its online market, the chances …

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BtoBet’s Alessandro Fried: Tackling the compliance conundrum for European operators

compliance

The concept of a tournament hosted by multiple countries across Europe bodes well for the sports betting industry, writes BtoBet Chairman Alessandro Fried. However, bookmakers are facing significant challenges, primarily in terms of compliance.  Compliance was a key focus in our recent industry report ‘The Euro 2020 Challenge: Retaining your market share’, as well as the unique opportunity to increase …

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Bookmakers to battle for market share in ‘Euro 2020 Challenge’

Euro 2020

Euro 2020 is set to be the biggest yet, writes BtoBet Chairman Alessandro Fried. In fact, with more than one nation hosting, a high level of excitement across Europe is almost guaranteed.  This excitement is set to have a ripple effect on the sports betting industry, with bookmakers expecting the thrill surrounding the continent’s biggest football tournament to translate itself …

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BtoBet unveils major overhaul for sports betting operators

BtoBet

BtoBet believes it has “unlocked the potential for each distinct bookmaker to create their own individual player experience” as it unveils a major upgrade to its sportsbook platform. Individual operators working with BtoBet now have the freedom to differentiate key interface elements – especially from a mobile perspective – such as front-end visualisations, side menus, and the way that the …

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Round table – BtoBet: The future of sportsbook personalisation

personalisation

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was BtoBet, represented by its Chairman Alessandro Fried. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …

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