Aspire Global has been accused of breaching business contracts by the Co-Founders of BtoBet. A legal challenge filed in the High Court of England & Wales has been brought against Aspire Global, the former Stockholm Nasdaq igaming platform and solutions provider acquired by NeoGames in 2022 for €400m. The legal dispute, initiated by BtoBet Co-Founders Alessandro Fried (CEO) and Igor …
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Aspire Global has completed its acquisition of BtoBet in a transaction that sees Stockholm-listed technology group significantly amplify its igaming services and global commercial footprint. Officially disclosed on 17 September, Aspire secured a formal agreement to acquire BtoBet’s sportsbook technologies and operating systems outright for a deal valued at €20 million. Deal terms have seen Aspire pay an upfront €15 million …
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BtoBet, the new sportsbook technology subsidiary of Aspire Global, has further expanded its position in Latin America through a partnership with Betfair in Colombia. The agreement, which aims to further strengthen BtoBet’s position in Colombia, will see its sports and PAM platform, Neuron 3, become even more widely available in the jurisdiction. After the regulation of the Colombian market in 2016 BtoBet has …
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BtoBet‘s acquisition by Aspire Global was an “ideal match” for both companies, who have found a mutual balance in each other to achieve their goals. That was the view of BtoBet founder Alessandro Fried, who explained that his company has gained a partner to quickly reach markets missing from its global footprint, while Aspire has filled an important gap for …
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Aspire Global has announced a €20m cash agreement to acquire all shares of sportsbook and tech provider BtoBet, €15m of which is payable upon closing and a further €5m owed in 12 months time. Lauding the purchase as representing a “key part of Aspire Global’s growth strategy”, it represents the latest step in the group’s aim of covering “the main elements …
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The ongoing COVID-19 crisis can be turned into an opportunity for bookmakers to diversify strategies and overcome an over-reliance on the sports betting calendar, said BtoBet CEO Alessandro Fried. The sportsbook and igaming platform provider has initiated a new strategy designed to help operators retain a current fold of players and shift engagement from betting on sports events to other alternative …
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Neuron 3 will give medium to large sized betting and gaming operators the ability to do what is best for their businesses through the “freedom to build a unique UX”. That’s according to Alessandro Fried, CEO at Btobet – the platform provider or “technical partner” which chose this week’s ICE London to officially launch the product. He said that it’s …
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BtoBet has targeted “integration of a digitally wider channel spectrum” through Neuron 3 – a ‘player-centric’ platform supporting mobile, desktop, retail, social media and TV betting. The igaming and sportsbook provider believes that new single-solution platforms such as Neuron 3, which will be officially unveiled at ICE London, will reshape an industry “stuck in a phase where most larger bookmakers …
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As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world. This tenth edition looks at November and more specifically at an interview with BtoBet’s CEO Alessandro Fried, the future of retail, Trustly’s Pay N Play celebrations and the four pillars supporting state lottery success. Alessandro …
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Netflix provides an excellent example of the power of a company with a simple, clear customer strategy and business model adapted for the digital age, according to new insight on the player-first betting experience from BtoBet CMO Sabrina Soldà. Soldà explained that iGaming companies should take note of how Netflix is “redefining the concept of customer centricity through technological innovations”. …
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