Tag Archives: Alessandro Fried

Alessandro Fried, BtoBet: Fighting back against the franchise

BtoBet CEO Alessandro Fried believes that operators risk becoming merely a franchise of their platform provider if they take an off-the-shelf product with a prescribed user experience. Fried said that it does not make sense from a business point of view for an operator to opt to deliver the exact same user interface (UI) and user experience (UX) to many …

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BtoBet: Transforming the South African iGaming industry into a model for Africa

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South Africa (SA) is deemed by many industry experts as the greatest opportunity when it comes to the gambling industry in Africa.  The country is, according to BtoBet Chairman Alessandro Fried, way ahead of its neighbours in terms of technological infrastructure.  All factors are indicating that should the country introduce a legal framework and regularise its online market, the chances …

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BtoBet’s Alessandro Fried: Tackling the compliance conundrum for European operators

compliance

The concept of a tournament hosted by multiple countries across Europe bodes well for the sports betting industry, writes BtoBet Chairman Alessandro Fried. However, bookmakers are facing significant challenges, primarily in terms of compliance.  Compliance was a key focus in our recent industry report ‘The Euro 2020 Challenge: Retaining your market share’, as well as the unique opportunity to increase …

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Bookmakers to battle for market share in ‘Euro 2020 Challenge’

Euro 2020

Euro 2020 is set to be the biggest yet, writes BtoBet Chairman Alessandro Fried. In fact, with more than one nation hosting, a high level of excitement across Europe is almost guaranteed.  This excitement is set to have a ripple effect on the sports betting industry, with bookmakers expecting the thrill surrounding the continent’s biggest football tournament to translate itself …

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BtoBet unveils major overhaul for sports betting operators

BtoBet

BtoBet believes it has “unlocked the potential for each distinct bookmaker to create their own individual player experience” as it unveils a major upgrade to its sportsbook platform. Individual operators working with BtoBet now have the freedom to differentiate key interface elements – especially from a mobile perspective – such as front-end visualisations, side menus, and the way that the …

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Round table – BtoBet: The future of sportsbook personalisation

personalisation

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was BtoBet, represented by its Chairman Alessandro Fried. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …

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BtoBet expands Mexican profile through Logrand-Ainsworth’s ‘Mustang Money’ launch

Industry-tailored platform supplier BtoBet has become a beneficiary of the Logrand Entertainment Mexico and Ainsworth Technology LATAM strategic partnership. Expanding its existing relationship, Logrand and Ainsworth will launch new Mexican online gambling property – ‘Mustang Money’ – powered by BtoBet’s next generation Neuron Gaming platform. Moving to enhance its digital profile last November, Logrand announced the launch of its first …

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H5G to emulate US social casino success through BtoBet deal

H5G - 61397191 - mobile casino or roulette and casino coins flying out from a mobile

US-based social casino High 5 Games (H5G) will present its players with targeted real money online content after securing a new partnership with BtoBet. H5G, which holds a strong presence in the social casino space with over 17 million downloads worldwide, will use BtoBet – and specifically the firm’s Neuron Gaming platform – to boost its footprint in the real …

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BtoBet to bring ‘glocal’ approach to Wildar Gaming partnership

H5G

SBC Americas Editor Chris Murphy was in attendance as BtoBet officially launched its regional partnership with Wildar Gaming for Latin America (LatAm). BtoBet CEO Alessandro Fried shared his vision with journalists at the invite-only ICE press conference about both the ‘uberization of the igaming industry’ and the ‘importance of being glocal’. He defined ‘glocal’ as being present at a global …

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BtoBet strengthens LatAm presence through strategic regional partnership

BtoBet, a multinational igaming and sportsbook platform provider, has strengthened its Latin American footprint with the expansion of its White Label Partnership Program. It follows the program’s rapid success in Africa over a short period of time. As part of the expansion, Wildar Gaming has become BtoBet’s new regional certified partner. Alessandro Fried, CEO of BtoBet, has predicted that many …

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