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BtoBet to bring ‘glocal’ approach to Wildar Gaming partnership

SBC Americas Editor Chris Murphy was in attendance as BtoBet officially launched its regional partnership with Wildar Gaming for Latin America (LatAm).

BtoBet CEO Alessandro Fried shared his vision with journalists at the invite-only ICE press conference about both the ‘uberization of the igaming industry’ and the ‘importance of being glocal’.

He defined ‘glocal’ as being present at a global scale, yet also focusing on the micro aspects of the different markets through the correct know-how at a local level.

“Our regional Certified Partners – in this case Wildar Gaming for Latam – are essential from this perspective,” he explained.

“Already being physically present in LatAm for a substantial number of years, Wildar have extensive knowledge of the different regulatory scenarios that constitute the whole region, and how each operator must tailor his offer to suite the local player preferences.”

Fried also referred to BtoBet’s updated Neuron Gaming platform, which he said constitutes an important cog in the company’s glocal approach to the industry. “The improved technology allows a new level of operational control, whilst ensuring a more advanced and tailored user experience,” he said.

Fried concluded that with the list of countries embracing regulatory reforms continuously increasing – such as in Brazil and the province of Buenos Aires in Argentina – only now is the whole region revealing its true potential to emerge as one of the major markets in the industry.

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