Argentina: Paving the way for exponential iGaming growth

Argentina is regarded by igaming experts as a country with huge potential, writes BtoBet CEO Alessandro Fried. In fact, big recent strides to regulatory laws have cemented its igaming credentials.

From a regulatory point of view there remain provinces yet to allow online betting, but it seems that the country as a whole is keen on regularizing the industry – albeit on a province-by-province basis. 

However, with Buenos Aires becoming the latest province to regulate its market earlier this year and adopt a strong regulatory stance, others are keen to follow suit. 

The growth opportunity for the local igaming industry is further bolstered when one analyses the data relating to local infrastructure, especially in terms of internet, smartphones and e-commerce. 

Argentina’s mobile penetration is way above the regional median. Whilst South America’s regional penetration in terms of mobile subscription compared to the total population indicated a penetration of 109%, Argentina registered a 135% penetration with over 60 million subscriptions for a population of almost 45 million.

Those figures stand up favourably to corresponding European statistics. And the same may also be said regarding internet penetration, which currently sits at over 41 million subscriptions, translating to a 93% penetration amongst the total population.

Once again this is a significant result, not only when compared to the penetration registered in the South American region, which sits at 73%, but also compared to Europe.

For detailed insight regarding the opportunities in Argentina’s iGaming industry, click here to download BtoBet’s latest Industry Report.

Check Also

Codere Online launches first Buenos Aires marketing campaign

Codere Online has launched  ‘The Next Big Move Is Yours’, its first marketing campaign targeting …

Intralot narrows Q1 losses as group reorganisation improves balance sheet results  

Intralot SPA continues its recovery momentum into 2022 trading as its core business units and …

BetWarrior seals ground breaking sponsorship of AFA football

BetWarrior has announced its biggest sponsorship commitment to date, becoming the ‘Official Sponsor’ of the …