SBC News Voice of the Sports Betting Industry
Industry-tailored platform supplier BtoBet has become a beneficiary of the Logrand Entertainment Mexico and Ainsworth Technology LATAM strategic partnership.
Expanding its existing relationship, Logrand and Ainsworth will launch new Mexican online gambling property – ‘Mustang Money’ – powered by BtoBet’s next generation Neuron Gaming platform.
Moving to enhance its digital profile last November, Logrand announced the launch of its first digital property strendus.com.mx, with BtoBet as lead digital platform supplier.
Continuing BtoBet’s Mexican commercial momentum, Alessandro Fried – BtoBet CEO – stated: “One of the main strengths that characterize our Neuron platforms is the high adaptability to the various market necessities, whether we are operating in a mature or emerging market.
“This, coupled with the very high standard of player experience that is synonymous with our iGaming solutions, fills me with confidence that the collaboration brought about by this partnership will evolve into a success story that will grasp all the opportunities that the Latam market keeps in hold.”
At present, Ainsworth acts as lead gaming and systems supplier for Logrand’s fourteen Mexican properties operating across the provinces of Monterey, Cancun and Guadalajara.
Felix Alcolea, Logrand’s Online Projects and IT Manager, backed BtoBet as lead platform supplier: “Neuron’s versatility and continual evolution will allow us to be in tune with an ever-changing industry,” he said.
“I am positive that through this partnership Mustang Money will emerge as a leader in the Mexican online gambling market, providing an excellent and unique experience to our fold of players.”
Mustang Money aims to to become the Mexican market’s leading online casino destination, offering consumers the most diverse line-up of slot games, table games, live dealers, bingo, video poker, and sports wagering.
Jason Lim, Ainsworth’s General Manager of Online Gaming and Interactive, said that with a market share of almost 20% in the land-based casino gambling space in Mexico, Ainsworth is “well positioned to transition into the online real money wagering space”.
He added: “The ability to offer a white label product that can adapt itself to different market regulatory conditions and operational scenarios gives BtoBet a competitive advantage when compared with other similar products on the market.”
