Tag Archives: affiliate

Operators can, and should, be doing more to treat players fairly, writes Pavlos Sideris, Director of Double Up Media, as he explains the benefits of ‘fair promotions’ for both the player, as well as an operator’s bottom line. The past several years have seen a dramatic change in the way operators advertise their promotions.  Some have reduced the frequency of …

Levon Nikoghosyan, CEO at PartnerMatrix, has shared six of the biggest red flags for affiliate marketing fraud in online gambling, which is estimated to have reached $1.4 billion in 2020. Writing in a blog post for EveryMatrix, the affiliate marketing platform’s parent company, he advised getting to know the key types of activity that suggest a possible scam. The first is that …

Cellxpert has been selected by CasinoFriday – the first casino brand of 1UP Entertainment – to oversee and manage its new affiliate program. Through the new partnership, Cellxpert will strengthen CasinoFriday’s global expansion strategy by leveraging its HTML5 ad serving capabilities.  Moreover, the 1UP Entertainment brand will benefit from the enforcement and implementation of ‘an extensive set of regulatory compliance …

Better Collective has completed a ‘major strategic move’ after confirming that it has completed the acquisition of igaming lead generation specialist Atemi Group. The acquisition has been valued at approximately £40 million, of which £32.5 million is paid upfront at closing. This will be done via a combination of £27.8 million in cash and £4.7 million in Better Collective shares …

Betsson Group lead the way in the most competitive ever SBC Awards, featuring in no fewer than 11 categories when the shortlists were unveiled today.  The winners of the 41 categories will be announced at a lavish ceremony in the stunning setting of Battersea Evolution, London on Tuesday 3 December 2019, in front of an audience of more than 700 …

Gaming Innovation Group (GiG) has penned a new deal with Kindred Group which will see them integrate its new B2B marketing compliance technology, GiG Comply, across its business model. The new technology will allow Kindred to track affiliate activity and content across its online betting and gaming brands, ensuring that compliance is upheld. It will also offer the chance to …

House Tech Ads has strengthened its affiliate network, confirming agreements with Playson, Endorphina and Bgaming through its GamblersPick.com brand. The new partnerships will allow GamblersPick to offer a progressive portfolio of content from all three games suppliers, that work alongside top analysis and reviews of each game. The agreements will also incorporate demo-play functionality of the providers’ games via GamblersPick, …

Affiliate Insider has signed a new client deal with up and coming UK retail betting operator BetSid, part of the Rigby Group. Under the terms of the agreement, Affiliate Insider will manage and promote the strategic launch of BetSid’s affiliate programme. Founded by Lancashire entrepreneur Simon Rigby in 2013, the BetSid brand has evolved from a supplementary service at Deepdale …

Growth has continued for Catena Media, as it continued its aim to become a global leader in quality content with the confirmation of two new acquisitions. The group first announced the acquisition of Forextraders.com, Forexcharts.net and Forexindicators.net, all sites which will be used to create an ecosystem of quality content in the area of foreign exchange as part of the Trade …

The future of affiliates has drawn a great deal of attention from the gambling industry in recent weeks, it’s something that caused Sky Bet CEO Richard Flint to question ‘how the system could carry on?’  With a whole host of industry experts discussing what the future holds for affiliates at the Betting on Sports 2017 conference, an idea that was consistently …