Tag Archives: affiliate

GR8 Tech: strategies for solving key operational challenges

Denys Parkhomenko, GR8 Tech

Earlier this month, GR8 Tech pulled back the curtain on a new video series that was designed to address just how the company can address a multitude of operator challenges, from AI personalisation and deposits and withdrawal issues to setting up multisport widgets and much more.  Following this, Chief Product Officer Denys Parkhomenko speaks to SBC News to delve into …

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How vital is personalisation for acquisition and retention within sports betting?

SBC News How vital is personalisation for acquisition and retention within sports betting?

The increasing cost of user acquisition has proven to be a critical pain point for many across the sports betting ecosystem, with the addition of FTDs proving to be an increasingly challenging and costly exercise. In the concluding portion of a latest SBC News roundtable, the role of personalisation in acquisition and retention, as well as how the industry can …

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Roundtable: A strong retention strategy serves as a roadmap for acquisition

engagement

The increasing cost of user acquisition has proven to be a critical pain point for many across the sports betting ecosystem, with the addition of FTDs proving to be an increasingly challenging and costly exercise. In a two-part SBC News roundtable special, a quartet of industry experts will share their insights on the current state of user acquisition in the …

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Clever Advertising talks future trends, regional expertise, regulation & compliance

SBC News Clever Advertising talks future trends, regional expertise, regulation & compliance

Brazil. A country that has captured the attention of the industry for quite some time, but one that has exploded into prominence in recent times due to a much discussed green-light being issued regarding the adoption of online gambling regulation. Fresh off the back of a successful SBC Summit Rio, Clever Advertising has reflected on this development and its own …

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SBC Summit Rio: industry must show respect to Brazilian market

Brazil

Competing against influencers, streamers and alternative channels, tips for working with Brazilian players, the process of aligning with new operators and diving into local culture all became key touchpoints as day one of the SBC Summit Rio rolled-on. As an Affiliate Leaders Panel took to the stage as part of the Rivalo sponsored Marketing and Affiliation track, the 40 minute …

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Flashscore exceeds 100 million monthly users in 2023 as Liverpool fixtures reign supreme

Liverpool FC

Flashscore has reported a record-breaking year in 2023 as the sports content app exceeded 100 million active monthly users last year.  The live score and content app counted over 231 billion total views globally last year, marking an uptick of 24% on its mobile app and 16% increase on its desktop website.  Unsurprisingly as the world’s most popular sport, football …

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Natalia Hurina, V.Partners: realising the full potential of igaming affiliation

SBC News Natalia Hurina, V.Partners: realising the full potential of igaming affiliation

Affiliation has long been a staple in any igaming operator’s strategy, often acting as an important strategy to engage with new player bases around the world. But can affiliation sometimes be overlooked? Natalia Hurina, Head of Affiliates at V.Partners, sat down with SBC News to discuss some of the key things to consider when looking at using affiliate networks. Natalia …

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Maximising Partnership Potential: SBC Summit Barcelona announce ‘Sponsorship, Marketing & Data’ track

Maximising Partnership Potential: SBC Summit Barcelona announce ‘Sponsorship, Marketing & Data’ track

15,000 delegates will convene at this year’s SBC Summit Barcelona to witness industry specialists discuss the latest sponsorship trends and marketing tactics at the dedicated ‘Sponsorship, Marketing & Data’ track. The track will take place on the first core day of the global betting and iGaming show, hosted at the Fira de Barcelona Montjuïc on Wednesday, 20th September. The agenda …

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A Look Ahead: SBC’s Julian Pitts Reveals Exciting Plans for Affiliate Leaders

A Look Ahead: SBC’s Julian Pitts Reveals Exciting Plans for Affiliate Leaders

Affiliates play a core role in interconnecting the global betting and gaming sector, the importance of which will be on full display at the SBC Summit Barcelona in September this year. Sharing his own experience of the gaming affiliate space and how it can navigate the challenges ahead, SBC’s Senior Affiliate Relationship Manager Julian Pitts broke down what he believes …

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