Tag Archives: affiliate

Creating a sense of luxury and splendour is an appealing feature of any product or brand for both consumers and businesses across the world, and this is the primary function that drives the inner workings of Affter on a day-to-day basis. The invite-only affiliate program, which officially broke cover in August 2023 and will proudly take its place on the …

Earlier this month, GR8 Tech pulled back the curtain on a new video series that was designed to address just how the company can address a multitude of operator challenges, from AI personalisation and deposits and withdrawal issues to setting up multisport widgets and much more.  Following this, Chief Product Officer Denys Parkhomenko speaks to SBC News to delve into …

The increasing cost of user acquisition has proven to be a critical pain point for many across the sports betting ecosystem, with the addition of FTDs proving to be an increasingly challenging and costly exercise. In the concluding portion of a latest SBC News roundtable, the role of personalisation in acquisition and retention, as well as how the industry can …

The increasing cost of user acquisition has proven to be a critical pain point for many across the sports betting ecosystem, with the addition of FTDs proving to be an increasingly challenging and costly exercise. In a two-part SBC News roundtable special, a quartet of industry experts will share their insights on the current state of user acquisition in the …

Brazil. A country that has captured the attention of the industry for quite some time, but one that has exploded into prominence in recent times due to a much discussed green-light being issued regarding the adoption of online gambling regulation. Fresh off the back of a successful SBC Summit Rio, Clever Advertising has reflected on this development and its own …

Competing against influencers, streamers and alternative channels, tips for working with Brazilian players, the process of aligning with new operators and diving into local culture all became key touchpoints as day one of the SBC Summit Rio rolled-on. As an Affiliate Leaders Panel took to the stage as part of the Rivalo sponsored Marketing and Affiliation track, the 40 minute …

Flashscore has reported a record-breaking year in 2023 as the sports content app exceeded 100 million active monthly users last year.  The live score and content app counted over 231 billion total views globally last year, marking an uptick of 24% on its mobile app and 16% increase on its desktop website.  Unsurprisingly as the world’s most popular sport, football …

Affiliation has long been a staple in any igaming operator’s strategy, often acting as an important strategy to engage with new player bases around the world. But can affiliation sometimes be overlooked? Natalia Hurina, Head of Affiliates at V.Partners, sat down with SBC News to discuss some of the key things to consider when looking at using affiliate networks. Natalia …

15,000 delegates will convene at this year’s SBC Summit Barcelona to witness industry specialists discuss the latest sponsorship trends and marketing tactics at the dedicated ‘Sponsorship, Marketing & Data’ track. The track will take place on the first core day of the global betting and iGaming show, hosted at the Fira de Barcelona Montjuïc on Wednesday, 20th September. The agenda …

Affiliates play a core role in interconnecting the global betting and gaming sector, the importance of which will be on full display at the SBC Summit Barcelona in September this year. Sharing his own experience of the gaming affiliate space and how it can navigate the challenges ahead, SBC’s Senior Affiliate Relationship Manager Julian Pitts broke down what he believes …