Brazil. A country that has captured the attention of the industry for quite some time, but one that has exploded into prominence in recent times due to a much discussed green-light being issued regarding the adoption of online gambling regulation. Fresh off the back of a successful SBC Summit Rio, Clever Advertising has reflected on this development and its own …
Read More »
Competing against influencers, streamers and alternative channels, tips for working with Brazilian players, the process of aligning with new operators and diving into local culture all became key touchpoints as day one of the SBC Summit Rio rolled-on. As an Affiliate Leaders Panel took to the stage as part of the Rivalo sponsored Marketing and Affiliation track, the 40 minute …
Read More »
Flashscore has reported a record-breaking year in 2023 as the sports content app exceeded 100 million active monthly users last year. The live score and content app counted over 231 billion total views globally last year, marking an uptick of 24% on its mobile app and 16% increase on its desktop website. Unsurprisingly as the world’s most popular sport, football …
Read More »
Affiliation has long been a staple in any igaming operator’s strategy, often acting as an important strategy to engage with new player bases around the world. But can affiliation sometimes be overlooked? Natalia Hurina, Head of Affiliates at V.Partners, sat down with SBC News to discuss some of the key things to consider when looking at using affiliate networks. Natalia …
Read More »
15,000 delegates will convene at this year’s SBC Summit Barcelona to witness industry specialists discuss the latest sponsorship trends and marketing tactics at the dedicated ‘Sponsorship, Marketing & Data’ track. The track will take place on the first core day of the global betting and iGaming show, hosted at the Fira de Barcelona Montjuïc on Wednesday, 20th September. The agenda …
Read More »
Affiliates play a core role in interconnecting the global betting and gaming sector, the importance of which will be on full display at the SBC Summit Barcelona in September this year. Sharing his own experience of the gaming affiliate space and how it can navigate the challenges ahead, SBC’s Senior Affiliate Relationship Manager Julian Pitts broke down what he believes …
Read More »
BetConstruct has introduced an Affiliate Programme Management service for all its current and future partners to help them with affiliate marketing and management. As affiliate marketing continues to gain popularity within the igaming industry, BetConstruct aims to meet these market demands. The company has explained how the service aims to provide such businesses with a complete list of tools and …
Read More »
Affiilka, the affiliate marketing platform, has enabled its clients to increase player acquisition by 20% by “taking over all software-related issues” according to its developer, SOFTSWISS. A new report published this week by the affiliate marketing platform, cites the client case study of BC.GAME, in which Affilka found that the migration resulted in “increased player acquisition, improved team resource management …
Read More »
Operators can, and should, be doing more to treat players fairly, writes Pavlos Sideris, Director of Double Up Media, as he explains the benefits of ‘fair promotions’ for both the player, as well as an operator’s bottom line. The past several years have seen a dramatic change in the way operators advertise their promotions. Some have reduced the frequency of …
Read More »
Levon Nikoghosyan, CEO at PartnerMatrix, has shared six of the biggest red flags for affiliate marketing fraud in online gambling, which is estimated to have reached $1.4 billion in 2020. Writing in a blog post for EveryMatrix, the affiliate marketing platform’s parent company, he advised getting to know the key types of activity that suggest a possible scam. The first is that …
Read More »
SBC News Voice of the Sports Betting Industry