Tag Archives: affiliate

Flashscore exceeds 100 million monthly users in 2023 as Liverpool fixtures reign supreme

Liverpool FC

Flashscore has reported a record-breaking year in 2023 as the sports content app exceeded 100 million active monthly users last year.  The live score and content app counted over 231 billion total views globally last year, marking an uptick of 24% on its mobile app and 16% increase on its desktop website.  Unsurprisingly as the world’s most popular sport, football …

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Natalia Hurina, V.Partners: realising the full potential of igaming affiliation

SBC News Natalia Hurina, V.Partners: realising the full potential of igaming affiliation

Affiliation has long been a staple in any igaming operator’s strategy, often acting as an important strategy to engage with new player bases around the world. But can affiliation sometimes be overlooked? Natalia Hurina, Head of Affiliates at V.Partners, sat down with SBC News to discuss some of the key things to consider when looking at using affiliate networks. Natalia …

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Maximising Partnership Potential: SBC Summit Barcelona announce ‘Sponsorship, Marketing & Data’ track

Maximising Partnership Potential: SBC Summit Barcelona announce ‘Sponsorship, Marketing & Data’ track

15,000 delegates will convene at this year’s SBC Summit Barcelona to witness industry specialists discuss the latest sponsorship trends and marketing tactics at the dedicated ‘Sponsorship, Marketing & Data’ track. The track will take place on the first core day of the global betting and iGaming show, hosted at the Fira de Barcelona Montjuïc on Wednesday, 20th September. The agenda …

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A Look Ahead: SBC’s Julian Pitts Reveals Exciting Plans for Affiliate Leaders

A Look Ahead: SBC’s Julian Pitts Reveals Exciting Plans for Affiliate Leaders

Affiliates play a core role in interconnecting the global betting and gaming sector, the importance of which will be on full display at the SBC Summit Barcelona in September this year. Sharing his own experience of the gaming affiliate space and how it can navigate the challenges ahead, SBC’s Senior Affiliate Relationship Manager Julian Pitts broke down what he believes …

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BetConstruct launches affiliate service to ‘cover every aspect’ of igaming business

SBC News BetConstruct launches affiliate service to ‘cover every aspect’ of igaming business

BetConstruct has introduced an Affiliate Programme Management service for all its current and future partners to help them with affiliate marketing and management. As affiliate marketing continues to gain popularity within the igaming industry, BetConstruct aims to meet these market demands.  The company has explained how the service aims to provide such businesses with a complete list of tools and …

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Affilka platform reports 20% uplift in player acquisition

SBC News Affilka platform reports 20% uplift in player acquisition

Affiilka, the affiliate marketing platform, has enabled its clients to increase player acquisition by 20% by “taking over all software-related issues” according to its developer, SOFTSWISS. A new report published this week by the affiliate marketing platform, cites the client case study of BC.GAME, in which Affilka found that the migration resulted in “increased player acquisition, improved team resource management …

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Pavlos Sideris, Double Up Media: Operators should be doing more to treat players fairly

SBC News Pavlos Sideris, Double Up Media: Operators should be doing more to treat players fairly

Operators can, and should, be doing more to treat players fairly, writes Pavlos Sideris, Director of Double Up Media, as he explains the benefits of ‘fair promotions’ for both the player, as well as an operator’s bottom line. The past several years have seen a dramatic change in the way operators advertise their promotions.  Some have reduced the frequency of …

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PartnerMatrix shares six ‘red flags’ for affiliate marketing fraud

Levon Nikoghosyan, CEO at PartnerMatrix, has shared six of the biggest red flags for affiliate marketing fraud in online gambling, which is estimated to have reached $1.4 billion in 2020.

Levon Nikoghosyan, CEO at PartnerMatrix, has shared six of the biggest red flags for affiliate marketing fraud in online gambling, which is estimated to have reached $1.4 billion in 2020. Writing in a blog post for EveryMatrix, the affiliate marketing platform’s parent company, he advised getting to know the key types of activity that suggest a possible scam. The first is that …

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Cellxpert to oversee CasinoFriday affiliate program

Cellxpert to oversee CasinoFriday affiliate program

Cellxpert has been selected by CasinoFriday – the first casino brand of 1UP Entertainment – to oversee and manage its new affiliate program. Through the new partnership, Cellxpert will strengthen CasinoFriday’s global expansion strategy by leveraging its HTML5 ad serving capabilities.  Moreover, the 1UP Entertainment brand will benefit from the enforcement and implementation of ‘an extensive set of regulatory compliance …

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Better Collective finalises Atemi takeover in £40m deal

SBC News Better Collective finalises Atemi takeover in £40m deal

Better Collective has completed a ‘major strategic move’ after confirming that it has completed the acquisition of igaming lead generation specialist Atemi Group. The acquisition has been valued at approximately £40 million, of which £32.5 million is paid upfront at closing. This will be done via a combination of £27.8 million in cash and £4.7 million in Better Collective shares …

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